📌 Core Information
🔹 Job Title: Sr Product Marketing Manager
🔹 Company: DeepIntent
🔹 Location: New York, New York
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving the positioning, messaging, and go-to-market strategy for new data-driven solutions in healthcare marketing
- Collaborating with various teams to ensure successful product launches
- Developing sales enablement materials
- Conducting market research and identifying trends
- Creating thought leadership content
ASSUMPTION: This role requires a strategic mindset with a hands-on approach, as the ideal candidate will be comfortable engaging with executive stakeholders and driving execution.
📋 Key Responsibilities
✅ Own the development and execution of GTM plans for new and evolving data-driven product offerings
✅ Collaborate closely with Product Management, Data Partnerships, Sales Leadership, and Customer Success to align product strategy with market needs and ensure successful launches
✅ Define differentiated messaging frameworks that resonate with key buyer personas in the healthcare marketing ecosystem
✅ Monitor industry trends, competitor offerings, and customer feedback to refine DeepIntent’s value propositions and ensure competitive differentiation
✅ Develop impactful sales enablement materials including pitch decks, product one-sheets, objection handling guides, and ROI storytelling tools
✅ Support training sessions, demo narratives, and strategic account conversations to help scale adoption
✅ Partner with the broader marketing team to produce thought leadership content that supports awareness and demand generation efforts
ASSUMPTION: The role may require occasional travel for industry events, client meetings, or team-building activities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in product marketing, with a strong focus on B2B SaaS or enterprise marketing platforms
Required Skills:
- Deep understanding of the marketing technology landscape, including data infrastructure, audience segmentation, activation platforms, and measurement
- Exceptional written and verbal communication skills; able to translate complex concepts into customer-friendly narratives
- Demonstrated ability to launch and grow new product offerings in highly cross-functional environments
- Proven ability to thrive in dynamic, high-growth environments where adaptability, initiative, and a focus on timely, high-impact execution are essential
Preferred Skills:
- Experience in healthcare, life sciences, or privacy-centric industries
- Familiarity with clean rooms, data ecosystems, and analytics
ASSUMPTION: A master's degree in a related field or an MBA may be preferred but is not always required.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year
Benefits:
- Competitive base salary plus performance-based bonus or commission
- Comprehensive medical, dental, and vision coverage
- 401K match program
- Generous PTO policy and paid holidays
- Remote-friendly culture with flexible work options
- Career development and advanced education support
- WFH and internet stipends
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is inclusive of a base salary range and may also include additional compensation components such as bonuses or commissions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: 2016
Company Description:
- DeepIntent is the healthcare advertising platform marketers trust to drive effective campaigns
- Purpose-built for healthcare and privacy-safe, the DeepIntent platform unites media, identity, and clinical data to produce industry-defining health intelligence
- Consistently proven to deliver real-world results based on real-time optimization, the DeepIntent platform powers more than 600 pharmaceutical brands and all the leading healthcare agencies to innovate, differentiate, and reach their audiences across all channels and devices
Company Specialties:
- Marketing Technology
- Advertising Technology
- Programmatic Advertising
- Healthcare Marketing
- Pharmaceutical Advertising
- DSP
- Artificial Intelligence
- Machine Learning
- Display Advertising
- Mobile Advertising
- Native Advertising
- Video Advertising
- Connected TV Advertising
- HCP Advertising
- Patient Advertising
- Contextual Targeting
- and Digital Advertising
Company Website: http://www.deepintent.com
ASSUMPTION: DeepIntent is a fast-growing company that values innovation and data-driven marketing strategies.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote OK, with a flexible, hybrid work arrangement
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on cutting-edge technology and data-driven marketing strategies
- Chance to collaborate with and learn from industry experts
ASSUMPTION: This role offers significant growth potential for the right candidate, as DeepIntent continues to expand its offerings and market share.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in New York, New York; Pune, India; and Banja Luka, Bosnia and Herzegovina
Office Location(s): 4 Bryant Park, 4th Floor, New York, New York 10018, US; 52/A Shivaji Housing Society, SB Road, Shivaji Nagar, Pune, Maharashtra 411016, IN; Kralja Alfonsa XIII, 78000 Banja Luka, BA
Geographic Context:
- New York, New York: A major global hub for finance, media, and technology
- Pune, India: A growing tech hub with a strong focus on IT and software development
- Banja Luka, Bosnia and Herzegovina: A historic city with a growing tech industry
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid or remote work environment and collaborating with team members across different time zones.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager
- On-site or virtual interview with key team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with DeepIntent's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your understanding of the healthcare marketing landscape and DeepIntent's offerings
- Showcase your ability to think strategically and drive results in a dynamic, fast-paced environment
ATS Keywords: Product marketing, B2B SaaS, healthcare marketing, life sciences marketing, marketing technology, data infrastructure, audience segmentation, activation platforms, measurement, communication skills, market research, sales enablement, cross-functional collaboration, content strategy, strategic mindset, adaptability
ASSUMPTION: DeepIntent uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with these tools is not always required, but a willingness to learn and adapt to new technologies is essential.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision making
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively and cross-functionally with various teams?
- Do you have a strategic mindset and a data-driven approach to decision-making?
- Are you adaptable and able to pivot quickly when priorities change?
ASSUMPTION: DeepIntent values candidates who are a strong cultural fit and align with the company's core values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with various teams may require strong communication and project management skills
- DeepIntent is a growing company, which may present challenges in terms of resources and infrastructure
- The healthcare marketing landscape is constantly evolving, requiring continuous learning and adaptation
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and adapt to changes quickly.
📈 Similar Roles Comparison
- This role is unique in its focus on data-driven product marketing within the healthcare advertising industry
- Similar roles in other industries may not require the same level of expertise in healthcare marketing or data-driven strategies
- Career progression in this role may lead to leadership positions in marketing or other areas of the business
ASSUMPTION: This role offers unique opportunities for candidates with a strong background in product marketing and a passion for healthcare advertising.
📝 Sample Projects
- Developing a go-to-market strategy for a new data-driven product offering in healthcare marketing
- Conducting market research to identify trends and opportunities in the healthcare marketing landscape
- Creating thought leadership content that showcases DeepIntent's expertise in data-driven healthcare marketing
ASSUMPTION: These sample projects are illustrative of the types of initiatives the ideal candidate might work on in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the healthcare marketing industry, and how does DeepIntent differentiate itself?
- How does this role fit into the broader marketing strategy, and what are the key priorities for the first 90 days?
- What is the company's approach to professional development and growth opportunities for this role?
- How does DeepIntent support work-life balance for its employees, particularly those working remotely?
- What is the company's long-term vision for the product marketing function, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your accomplishments in product marketing, market research, and sales enablement
- Prepare for your interviews by researching DeepIntent's offerings, the healthcare marketing landscape, and the company's values and culture
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a strategic plan for a new product launch or marketing campaign
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
