📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Fire TV
🔹 Company: Amazon
🔹 Location: Sunnyvale, CA & Seattle, WA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Sunnyvale, CA & Seattle, WA)
🚀 Job Overview
Key aspects of this role include:
- Driving content strategy and programming across the UI for Fire TV's key streaming categories
- Cross-functional collaboration with global sales, marketing, product management, PR, finance, and legal teams
- Developing and executing product marketing strategies worldwide
- Managing relationships with Fire TV, Amazon, and third-party teams
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Own the on-device marketing strategy and implementation for key Fire TV content categories
✅ Identify key customer segments and create lifecycle journeys to drive acquisition, retention, and engagement
✅ Develop compelling positioning and messaging that resonates with target customers
✅ Partner with product, engineering, PR, sales, and creative teams on go-to-market for new products/features
✅ Lead GTM for large integrated marketing campaigns across owned, earned, and paid channels
✅ Lead competitive analysis and market research to identify opportunities and threats
✅ Deep dive into category performance and present action plans in weekly/monthly business reviews
✅ Define success metrics and build measurement frameworks to track performance
✅ Develop frameworks and SOPs to optimize content across different streaming providers
✅ Manage relationships with Fire TV, Amazon, and third-party teams
ASSUMPTION: This role involves a high degree of strategic planning, execution, and analysis, with a strong emphasis on customer-centricity and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA preferred
Experience: 8+ years of professional non-internship marketing experience
Required Skills:
- Proven experience leading go-to-market for consumer software or hardware product launches
- Experience building, executing, and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Strong analytical skills
- Excellent communication and organizational skills
Preferred Skills:
- Experience with customer segmentation, profiling, and targeting
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving results through data-driven decision making and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $128,600 - $212,600 per year (based on location)
Benefits:
- Medical, financial, and other benefits
- Equity and sign-on payments
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on Amazon's internal compensation structure and may vary depending on the location and job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, retail, and technology sectors, with a focus on innovation, customer obsession, and operational excellence.
Company Size: Amazon is a large company with over 1,000,000 employees globally, offering a dynamic and fast-paced work environment.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon is committed to being Earth's most customer-centric company.
Company Specialties:
- E-commerce and retail
- Technology and innovation
- Operations and logistics
Company Website: https://www.aboutamazon.com/
ASSUMPTION: Amazon's large size and diverse business model offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of strategic thinking, leadership, and execution.
Reporting Structure: The Sr. Product Marketing Manager, Fire TV will report directly to the Fire TV Marketing team's leadership.
Work Arrangement: This is an on-site role based in Sunnyvale, CA or Seattle, WA, with the possibility of occasional remote work.
Growth Opportunities:
- Potential to grow into a leadership role within the Fire TV Marketing team or other Amazon teams
- Opportunities to work on high-impact projects and drive significant business results
- Exposure to various teams and functions within Amazon, fostering a well-rounded understanding of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's Fire TV business.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Sunnyvale, CA & Seattle, WA
Geographic Context:
- Sunnyvale, CA is located in the heart of Silicon Valley, offering easy access to top tech companies and a vibrant startup ecosystem.
- Seattle, WA is home to Amazon's headquarters and offers a mix of urban and outdoor lifestyle options.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with the possibility of occasional evening or weekend work to meet project deadlines.
ASSUMPTION: The work environment at Amazon is fast-paced, dynamic, and collaborative, with a strong focus on customer-centricity and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with the hiring manager and other team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Data-driven decision making and analytical skills
- Customer-centric mindset and understanding of Fire TV customers
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss specific examples of your experience with product marketing, data analysis, and cross-functional collaboration
- Showcase your understanding of the Fire TV business and its key streaming categories
ATS Keywords: Product Marketing, Fire TV, Content Strategy, Customer Segmentation, Go-to-Market, A/B Testing, Market Research, Competitive Analysis, Data-Driven Decision Making, Cross-Functional Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and customer-centric mindset, as well as their ability to work effectively in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Tableau or other data visualization tools
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) tools (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and customer-centric
- Innovative and entrepreneurial
- Results-oriented and action-biased
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven decision making and cross-functional collaboration?
- Are you comfortable working in a fast-paced, dynamic, and sometimes ambiguous environment?
- Do you have a strong customer-centric mindset and a passion for understanding and serving customers?
- Are you able to work effectively with a diverse range of teams and stakeholders, both internally and externally?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-centric, with a strong emphasis on collaboration, data-driven decision making, and continuous learning.
⚠️ Potential Challenges
- The role may require occasional travel to Amazon's headquarters in Seattle, WA, or other offices
- The work environment can be fast-paced and demanding, with tight deadlines and high expectations
- The role may require working with a diverse range of teams and stakeholders, each with their own priorities and agendas
- The role may require working with sensitive customer data and adhering to strict data privacy and security standards
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to work on high-impact projects, drive significant business results, and grow both personally and professionally.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing roles within Amazon and other tech companies, but with a focus on the Fire TV business and its key streaming categories
- Compared to other senior marketing roles, this position requires a strong understanding of data analysis and a high degree of strategic thinking
- Career paths for this role may include progression to director or vice president levels within Amazon's marketing organization or other related functions
ASSUMPTION: This role offers a unique opportunity to work on a high-visibility product within Amazon, with significant potential for career growth and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Fire TV feature or content partnership
- Conducting market research and competitive analysis to identify opportunities and threats in a key streaming category
- Creating and optimizing customer lifecycle journeys to drive acquisition, retention, and engagement for a specific customer segment
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to drive results through data-driven decision making, strategic thinking, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Fire TV Marketing team?
- How does the Fire TV Marketing team collaborate with other Amazon teams, such as Product, Engineering, and Sales?
- What are the key priorities and initiatives for the Fire TV business in the coming year?
- How does Amazon support the professional development and growth of its marketing employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Amazon?
ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the business and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, analytical skills, and customer-centric mindset
- Research the Fire TV business and its key streaming categories to demonstrate your understanding of the role and its requirements
- Follow up with the hiring manager or HR contact within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
