🔹 Job Title: Sr Product Marketing Manager, Health Benefits
🔹 Company: Gusto, Inc.
🔹 Location: Denver, CO; San Francisco, CA; New York, NY
🔹 Job Type: Full-Time
🔹 Category: Health Benefits
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2-3 days per week in office)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the health insurance market and a proven track record in product marketing to succeed.
✅ Understand the market and customers: Identify unmet/underserved customer needs and develop ideal customer profiles and segmentation for each health insurance product in your portfolio. Evaluate market trends, competitive landscape, and customer feedback to support product roadmap development and identify GTM paths to commercial success.
✅ Create Positioning and Messaging: Articulate who we serve, how we are differentiated, and deliver value, and develop positioning and messaging for target audiences that drives action. Create compelling value propositions and materials for go-to-market teams.
✅ Deliver Go-to-Market Strategy and Business Impact: Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, attach, and revenue targets. Work closely with Revenue teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns, and ensure market penetration and growth.
✅ Strategy and Planning: Serve as the connective tissue between GTM, multiple Product teams, and other cross-functional teams to drive strategy, goal setting, execution, and business performance measurements. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.
✅ Performance Measurement: Define key performance indicators (KPIs) and metrics to track the success of cross sell that ladders up to overall business and marketing objectives. Report on performance and iterate on GTM strategies as needed to optimize results.
ASSUMPTION: Success in this role requires a data-driven approach, strong communication skills, and the ability to work effectively with various teams and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in marketing or product management, with 3+ years in product marketing and 3+ years working on health insurance or health benefits products
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or additional certifications (e.g., Certified Health Insurance Specialist) could be beneficial but are not required for this role.
Salary Range: $147,000 - $199,000 per year (depending on location and experience)
Benefits:
Working Hours: Full-time, with a flexible work arrangement that requires being in the office 2-3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as location, skills, and negotiation.
Industry: Gusto operates in the Software Development industry, focusing on HR tools, payroll, and benefits for small businesses
Company Size: Gusto has 1,001-5,000 employees, making it a mid-sized company where applicants can expect structured processes and opportunities for growth
Founded: 2011, with headquarters in San Francisco, California
Company Description:
Company Specialties:
Company Website: http://www.gusto.com
ASSUMPTION: Gusto's focus on small businesses and its comprehensive suite of HR tools make it an attractive employer for those interested in the HR tech industry.
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing and health insurance
Reporting Structure: The Sr Product Marketing Manager, Health Benefits will likely report directly to the Head of Product Marketing or a similar role
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the office 2-3 days per week
Growth Opportunities:
ASSUMPTION: Success in this role could lead to opportunities in leadership, product management, or other strategic positions within Gusto or the broader HR tech industry.
Office Type: Gusto has physical office spaces in Denver, San Francisco, and New York City, with employees expected to work from the office on designated days
Office Location(s): 525 20th St, San Francisco, CA 94107; 1201 16th St, Denver, CO 80202; 450 Park Avenue S, New York, NY 10016
Geographic Context:
Work Schedule: Full-time, with a flexible work arrangement that requires being in the office 2-3 days per week
ASSUMPTION: Applicants should consider the cost of living, commuting time, and work-life balance when deciding which office location best suits their needs.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Health insurance, product marketing, go-to-market strategy, market research, customer segmentation, sales enablement, health benefits, cross sell, attach rate, revenue targets
ASSUMPTION: Gusto's application process may include assessments or case studies to evaluate candidates' problem-solving skills and strategic thinking.
ASSUMPTION: Applicants should be comfortable using data-driven tools and platforms to analyze market trends, customer feedback, and product performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants should assess their fit with Gusto's values and work style by considering their personal preferences, work experiences, and career goals.
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic and fast-paced environment.
ASSUMPTION: Applicants should consider their career goals, work preferences, and industry knowledge when comparing this role to similar positions in the market.
ASSUMPTION: Applicants should use the interview process to gather information about the role, team, and company culture to ensure a strong fit.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.