📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Kcentra
🔹 Company: CSL
🔹 Location: King of Prussia, PA, USA
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies to promote KCENTRA to healthcare professionals in the hospital setting
- Driving brand growth and increasing brand equity through insight-driven marketing recommendations and execution
- Leading cross-functional teams to support HCP education, adoption, and advocacy for KCENTRA
- Managing multiple initiatives and executing tactics across various channels, including digital, print, and video
ASSUMPTION: This role requires a strategic mindset, leadership skills, and the ability to manage multiple projects simultaneously. It also involves collaborating effectively with various stakeholders within a matrix organization.
📋 Key Responsibilities
✅ Develop impactful creative, messaging, and core content aligned with the commercial strategy
✅ Drive non-personal and personal HCP engagement and education activities
✅ Lead cross-functional support team members to drive key insights and customer-driven decisions for the brand
✅ Support annual brand planning and agency management
ASSUMPTION: This role requires a strong understanding of marketing strategy, market research, segmentation, brand positioning, and tactical plan development. It also involves building meaningful experiences with HCPs by understanding their needs and desires.
🎯 Required Qualifications
Education: Bachelor's degree in life sciences or healthcare discipline; MBA preferred
Experience: Minimum 7 years relevant healthcare experience with 5+ years commercial marketing experience in pharmaceutical, biotech, or medical device industry
Required Skills:
- Strong marketing acumen
- Experience developing and executing a wide range of successful online and offline tactics
- Exhibiting passion and empathy to build meaningful experiences with consumers and HCPs
- Experience building productive partnerships and collaborating effectively in a matrix organization
Preferred Skills:
- Experience marketing to HCPs within the hospital setting
ASSUMPTION: Candidates with relevant experience in pharmaceutical marketing, particularly within the hospital setting, are likely to be more successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager role in the pharmaceutical industry in the United States)
Benefits:
- Health Care
- Financial Protection
- Mental Health Resources
- Emergency Backup Care
- Summer Camp Support
- Charity Matching Contributions
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: Salary and benefits are estimated based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: CSL is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. They specialize in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas.
Company Size: CSL has over 30,000 employees working in more than 35 countries, with a combined heritage of outstanding contribution to medicine and human health with more than 100 years of experience in the development and manufacture of vaccines and plasma protein biotherapies.
Founded: CSL was founded in 1916 and has since grown into a global biopharmaceutical company with a strong commitment to innovation and patient care.
Company Description:
- CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases.
- The company offers promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas.
- CSL Behring is committed to excellence and innovation in everything they do, ensuring that tens of thousands of people with rare and serious diseases are able to live normal, healthy lives.
Company Specialties:
- Plasma protein biotherapeutics
- Pharmaceutical manufacturing
- Rare and serious disease treatments
Company Website: https://www.cslbehring.com/
ASSUMPTION: CSL's focus on rare and serious diseases requires employees to be passionate about improving the lives of patients and committed to driving innovation in the biopharmaceutical industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department or the broader organization
Reporting Structure: This role reports directly to the Brand Director and collaborates with various cross-functional teams, including medical affairs, insights & analytics, corporate accounts, and the field sales organization.
Work Arrangement: On-site, with flexibility for remote work as needed or agreed upon with the manager
Growth Opportunities:
- Advancement within the marketing department, such as taking on a leadership role or managing a larger brand portfolio
- Transitioning to a different therapeutic area or product within the organization
- Exploring opportunities in other functions, such as medical affairs, market access, or business development
ASSUMPTION: CSL offers opportunities for professional growth and development, with a focus on internal promotions and career progression within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): King of Prussia, PA, USA
Geographic Context:
- King of Prussia is a suburb of Philadelphia, Pennsylvania, with a population of approximately 20,000 people
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and outdoor recreation
- CSL's headquarters is located near the King of Prussia Mall, one of the largest shopping malls in the United States
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands and meetings with cross-functional teams
ASSUMPTION: The King of Prussia location offers a convenient and accessible work environment for employees, with ample parking and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Case study or presentation preparation and delivery
- Final interview with the Brand Director or another senior leader
Key Assessment Areas:
- Marketing strategy and brand management skills
- Cross-functional collaboration and stakeholder management
- Problem-solving and analytical thinking
- Cultural fit and alignment with CSL's values
Application Tips:
- Highlight relevant marketing experience, particularly in the pharmaceutical industry and with a focus on healthcare professionals
- Demonstrate a strong understanding of market research, segmentation, brand positioning, and tactical plan development
- Prepare examples of successful marketing campaigns or initiatives that showcase your creativity, strategic thinking, and ability to drive results
- Tailor your resume and cover letter to emphasize your fit with CSL's mission and values
ATS Keywords: Product Marketing, Brand Management, HCP Engagement, Marketing Strategy, Market Research, Brand Positioning, Tactical Plan Development, Cross-functional Collaboration, Stakeholder Management
ASSUMPTION: CSL's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: CSL provides the necessary tools and technologies for employees to perform their jobs effectively, with a focus on collaboration and productivity.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients at the heart of everything we do
- Innovation: We foster a culture of curiosity and continuous learning
- Integrity: We act with honesty and transparency in all our interactions
- Collaboration: We work together to achieve our goals
- Accountability: We take responsibility for our actions and their outcomes
Work Style:
- Collaborative: CSL encourages cross-functional collaboration and teamwork
- Agile: The organization is adaptable and responsive to change
- Patient-focused: CSL prioritizes the needs and well-being of patients in all its decisions and actions
Self-Assessment Questions:
- Do you have a passion for improving the lives of patients with rare and serious diseases?
- Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
- Do you thrive in an environment that values innovation, continuous learning, and adaptability?
ASSUMPTION: CSL's culture is focused on patient-centricity, innovation, and collaboration, with a strong commitment to improving the lives of patients with rare and serious diseases.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working in a matrix organization, which may involve navigating complex stakeholder relationships and decision-making processes
- Balancing the need for innovation and creativity with the requirement to adhere to regulatory and compliance guidelines
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous learning and improvement
ASSUMPTION: These challenges are inherent to working in a fast-paced, innovative biopharmaceutical company and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles in the pharmaceutical industry, this role places a stronger emphasis on HCP engagement and education within the hospital setting
- CSL's focus on rare and serious diseases requires a deep understanding of the unique needs and challenges faced by patients and healthcare professionals in this therapeutic area
- This role offers opportunities for growth and development within a global biopharmaceutical company, with a strong commitment to innovation and patient care
ASSUMPTION: This role is unique in its focus on rare and serious diseases and the need to engage and educate healthcare professionals within the hospital setting. However, it shares many similarities with other Senior Product Marketing Manager roles in the pharmaceutical industry, particularly in terms of required skills and qualifications.
📝 Sample Projects
- Developing and executing a peer-based promotional plan to drive HCP adoption and advocacy for KCENTRA
- Creating and implementing a scientific education plan to address knowledge gaps and improve HCP understanding of KCENTRA's unique benefits and indications
- Managing an agency to develop and produce creative assets, including digital, print, and video materials, that align with the brand's positioning and commercial strategy
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Product Marketing Manager might work on at CSL, with a focus on driving brand growth, engagement, and advocacy among healthcare professionals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and across the broader organization?
- How does CSL support the professional growth and development of its employees, particularly within the marketing function?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CSL measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the KCENTRA brand, and how can this role contribute to driving brand growth and increasing brand equity?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, as well as to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://csl.wd1.myworkdayjobs.com/CSL_External/job/Americas-US-PA-King-of-Prussia-CSL-Behring/Sr-Product-Marketing-Manager--Kcentra_R-256524-1
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the pharmaceutical industry and with a focus on healthcare professionals
- Prepare examples of successful marketing campaigns or initiatives that showcase your creativity, strategic thinking, and ability to drive results
- Research CSL's mission, values, and focus on rare and serious diseases to demonstrate your fit with the organization and the role
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
