Sr. Product Marketing Manager - Marketplace

📌 Core Information

🔹 Job Title: Sr. Product Marketing Manager - Marketplace

🔹 Company: Snowflake

🔹 Location: Menlo Park, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (50% on-site)

🚀 Job Overview

Key aspects of this role include:

• Driving demand for third-party data, apps, and agentic AI products on Snowflake Marketplace
• Collaborating with cross-functional teams to build and execute go-to-market strategies
• Creating messaging, content assets, and sales enablement assets
• Measuring and optimizing go-to-market campaign performance
• Representing Snowflake's value proposition to customers, partners, and sales teams

ASSUMPTION: This role requires a strong understanding of data sharing, marketplace dynamics, and cross-functional team management.

📋 Key Responsibilities

✅ Build and execute go-to-market strategies for Snowflake Marketplace

✅ Create messaging, content assets, and sales enablement assets for marketing and sales teams

✅ Execute and be accountable for the success of go-to-market campaigns

✅ Leverage data to identify opportunities, guide decisions, and measure performance

✅ Work directly with customers, partners, and sales to improve go-to-market motions

✅ Communicate customer requirements to product management for product enhancements

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree required, MBA preferred

Experience: 6+ years of experience in product marketing, with a focus on growing data and application marketplaces

Required Skills:

• Proven track record of building successful go-to-market programs and campaigns
• Exceptional written communication skills
• Analytical mindset with the ability to interpret and summarize data
• Technically curious with a business-benefit orientation on emerging technologies
• Cross-functional team management and organizational skills

Preferred Skills:

• Experience with Snowflake or similar data cloud platforms
• Familiarity with AI and machine learning technologies

ASSUMPTION: Candidates with experience in data-driven marketing and a strong understanding of data sharing platforms will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $155,000 - $216,300 per year (estimated based on industry standards for the role, experience level, and location)

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program

Working Hours: Full-time, with a hybrid work arrangement (50% on-site)

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the software development industry, specializing in data warehousing, cloud, analytics, data lakes, and data exchange.

Company Size: Snowflake is a large enterprise with 5,001-10,000 employees, offering extensive resources and opportunities for growth.

Founded: 2012, with a history of rapid growth and innovation in the data management space.

Company Description:

• Snowflake delivers the AI Data Cloud, enabling organizations to share data, build apps, and power their businesses with AI.
• The company offers a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
• Snowflake's platform provides access to the AI Data Cloud, creating solutions for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: snowflake.com

ASSUMPTION: Snowflake's large size and extensive resources provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing.

Reporting Structure: The Sr. Product Marketing Manager reports directly to the VP of Product Marketing and works closely with cross-functional teams.

Work Arrangement: This is a hybrid role, with 50% of time working on-site at a Snowflake office.

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on high-impact projects and initiatives
• Chance to grow within the marketing organization or explore other functions within Snowflake

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Snowflake's size and rapid expansion.

🌍 Location & Work Environment

Office Type: Snowflake's Menlo Park office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 135 Constitution Dr, Menlo Park, CA 94025, United States

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, offering easy access to tech industry hubs and networking opportunities.
• The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
• Menlo Park offers a mix of urban and suburban living, with numerous parks, restaurants, and cultural attractions nearby.

Work Schedule: Full-time, with a hybrid work arrangement (50% on-site) and flexible hours to accommodate various work styles.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Technical assessment or case study
• In-depth interviews with hiring managers and team members
• Final round with senior leadership

Key Assessment Areas:

• Product marketing expertise and go-to-market strategy development
• Cross-functional team management and collaboration skills
• Analytical and data interpretation abilities
• Communication and presentation skills
• Cultural fit and alignment with Snowflake's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful go-to-market campaigns and data-driven insights
• Research Snowflake's products, market position, and competition to demonstrate your understanding of the business

ATS Keywords: Product Marketing, Marketplace, Go-to-Market, Data Sharing, Cross-Functional Teams, Campaign Management, Data Analysis, Customer Engagement, Sales Enablement

ASSUMPTION: Snowflake's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Snowflake Marketplace platform
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, JIRA)
• Marketing automation and CRM tools (e.g., Marketo, Salesforce)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the team.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Think Big
• Innovate Fast
• Act Bold
• Execute Well
• Be Excellent to Each Other

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you embody Snowflake's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your role or project?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Snowflake's culture values collaboration, innovation, and a strong customer focus, with an emphasis on thinking big and acting bold.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced environment
• Keeping up with the latest trends and developments in data sharing and marketplace dynamics
• Balancing on-site and remote work effectively in a hybrid work arrangement
• Navigating a large, complex organization with numerous teams and initiatives

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses specifically on driving demand for third-party data and applications in a marketplace setting
• Snowflake's large size and extensive resources offer more opportunities for growth and collaboration than smaller organizations
• This role requires a strong understanding of data sharing and marketplace dynamics, as well as experience in growing data and application marketplaces

ASSUMPTION: Candidates with experience in similar marketplace-focused roles or relevant transferable skills will be best suited for this position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new data product launched on Snowflake Marketplace
• Analyzing market trends and customer feedback to inform product positioning and messaging
• Collaborating with cross-functional teams to create sales enablement assets and customer-facing content

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and strategic nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Snowflake Marketplace, and how this role fits into that plan?
• How does the marketing team collaborate with product management, sales, and other departments to ensure alignment and success?
• What are the most significant challenges facing Snowflake Marketplace, and how can this role help address them?
• How does Snowflake support the professional development and growth of its employees, particularly in marketing roles?
• What is the company's approach to work-life balance, especially in a hybrid work arrangement?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful go-to-market campaigns and data-driven insights
• Research Snowflake's products, market position, and competition to demonstrate your understanding of the business
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.