📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Merchant Products
🔹 Company: Fiserv
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving adoption and retention marketing efforts for merchant solutions
- Collaborating cross-functionally to develop pricing, packaging, and positioning strategies
- Creating marketing materials and launching campaigns across various channels
- Transferring product knowledge to sales, marketing, partners, and customer success
ASSUMPTION: This role requires a strong understanding of B2B SaaS platforms and go-to-market strategies, as well as exceptional communication skills to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams to develop pricing, packaging, and positioning strategies for merchant products
✅ Create marketing materials, including one-pagers, case studies, and website feature pages, to equip teams for effective selling
✅ Launch marketing campaigns across web, community, social, email, ads, and other channels to drive adoption and retention
✅ Transfer product knowledge to sales, marketing, partners, and customer success to ensure market success
✅ Solicit customer feedback and champion the customer's needs in product development and marketing efforts
ASSUMPTION: This role involves a high level of collaboration and stakeholder management, requiring strong communication and consensus-building skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product marketing or go-to-market experience, with a focus on driving adoption and retention for SMB or merchant solutions
Required Skills:
- Proven track record in driving adoption and retention marketing efforts for SMB or merchant solutions
- Data-driven approach to identify problems, find opportunities, and drive improvement in marketing and growth efforts
- Exceptional verbal and written communication skills, including presentation skills
- Ability to collaborate cross-functionally and build consensus to drive alignment and action
- Strong writing skills that adapt to the company voice and write simple, short copy for busy restaurant operators
Preferred Skills:
- Expertise working on or with point-of-sale (POS) systems
- Experience supporting account-based marketing programs
- Desire to mentor and coach more junior teammates
ASSUMPTION: Candidates with experience in the restaurant industry or familiarity with restaurant technology may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $99,900 - $167,800 per year (for employees in New Jersey, New York, and California)
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: Salary ranges for employees in other states may differ. The salary range provided is an estimate based on industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: Fiserv operates in the IT Services and IT Consulting industry, focusing on financial services, payments, risk and compliance, mobile banking, online banking, core banking, customer and channel management, business insights and optimization, processing services, and lending solutions.
Company Size: Fiserv is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Fiserv was founded in 1984 and has since grown into a global technology leader, delivering innovative financial services experiences for clients in more than 100 countries.
Company Description:
- Fiserv is a global leader in financial services technology, enabling clients to achieve best-in-class results through a commitment to innovation and excellence.
- The company offers a wide range of products and services, including account processing, card issuer processing, and digital banking solutions.
- Fiserv is committed to driving innovation and growth in the financial services industry through strategic partnerships and investments.
Company Specialties:
- Financial Services
- Payments
- Risk and Compliance
- Mobile Banking
- Online Banking
- Core Banking
- Customer & Channel Management
- Business Insights & Optimization
- Processing Services
- Lending Solutions
Company Website: http://www.fiserv.com
ASSUMPTION: Fiserv's extensive experience and global presence provide a stable and supportive environment for employees, with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing and go-to-market strategies.
Reporting Structure: The Sr. Product Marketing Manager will report directly to the Head of Product Marketing and work closely with various cross-functional teams, including product management, sales, customer success, and marketing.
Work Arrangement: This role is on-site, with the expectation of working from the company's New York, New York office.
Growth Opportunities:
- Potential to mentor and coach more junior teammates, fostering a culture of learning and development
- Opportunities to collaborate with various teams and stakeholders, expanding professional networks and skillsets
- Chance to work on cutting-edge technology and innovative solutions, driving growth and success for Fiserv and its clients
ASSUMPTION: Fiserv's large size and diverse range of products and services provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Fiserv's New York, New York office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 600 N Vel R Phillips Ave, Milwaukee, Wisconsin 53203, US
Geographic Context:
- New York, New York is a major financial hub, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural, recreational, and dining options, catering to various interests and lifestyles
- New York, New York has a competitive job market, with many opportunities for career advancement and development
Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional overtime or flexible hours as needed
ASSUMPTION: Fiserv's New York, New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Head of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing and go-to-market strategy expertise
- Cross-functional collaboration and stakeholder management skills
- Communication and presentation skills
- Customer-centric mindset and ability to champion customer needs
- Alignment with Fiserv's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and customer-centric mindset
- Research Fiserv's products, services, and company culture to demonstrate your enthusiasm and fit for the role
ATS Keywords: Product Marketing, GTM Strategy, Adoption Marketing, Retention Marketing, Data-Driven, Cross-Functional Collaboration, Customer Feedback, Writing Skills, Point-of-Sale Systems, Account-Based Marketing, Mentoring, Coaching
ASSUMPTION: Fiserv's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Suite
- Microsoft Office
ASSUMPTION: Fiserv uses a variety of tools and technologies to streamline workflows, improve collaboration, and drive innovation.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Act with Integrity
- Succeed Together
- Innovate with Purpose
- Reinforce Our Culture
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Customer-centric and customer-focused
Self-Assessment Questions:
- How do you put customers first in your product marketing efforts?
- Can you provide an example of a time when you acted with integrity in a challenging situation?
- How do you succeed together with cross-functional teams to drive alignment and action?
- Describe a time when you innovated with purpose to overcome a business challenge or opportunity.
- How do you reinforce Fiserv's culture in your daily work and interactions with colleagues and stakeholders?
ASSUMPTION: Fiserv's company values and work style provide a strong foundation for its culture, fostering a collaborative, customer-centric, and innovative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a large organization
- Balancing the need for data-driven decision-making with the need for swift execution and innovation
- Adapting to a fast-paced and ever-changing technology landscape
- Navigating a competitive job market and maintaining a strong customer focus
ASSUMPTION: Fiserv's large size and diverse range of products and services present both opportunities and challenges for employees, requiring strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position places a greater emphasis on driving adoption and retention marketing efforts for merchant solutions
- Fiserv's global presence and extensive product suite provide unique opportunities for growth and development within the organization
- This role may offer more opportunities for collaboration and stakeholder management compared to other senior product marketing roles, requiring strong communication and consensus-building skills
ASSUMPTION: Fiserv's unique position in the market and extensive product suite provide a strong foundation for career growth and development within the organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new merchant product, including pricing, packaging, positioning, and launch plan
- Creating a marketing campaign to drive adoption and retention for an existing merchant product, including customer segmentation, messaging, and channel selection
- Conducting customer research and analysis to inform product development and marketing efforts, including customer interviews, surveys, and focus groups
ASSUMPTION: Fiserv's diverse range of products and services provides ample opportunities for senior product marketing managers to work on innovative and impactful projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for Fiserv's merchant products?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fiserv support the professional growth and development of its employees, particularly in the product marketing function?
- What are the key challenges and opportunities facing Fiserv's merchant products in the next 1-3 years, and how does this role contribute to addressing them?
- How does Fiserv foster a culture of innovation and collaboration, and what role does this position play in driving that culture?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Fiserv's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and customer-centric mindset
- Research Fiserv's products, services, and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager or HR representative within 7-10 days after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
