📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, NGS Platforms
🔹 Company: Illumina
🔹 Location: San Diego, California, United States
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for NGS platforms
- Collaborating cross-functionally with Marketing, Product Management, and Commercial teams
- Creating and managing content for marketing campaigns and product launches
- Monitoring and optimizing marketing performance using data and insights
- Sharing customer insights and market trends with internal stakeholders
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to drive adoption of Illumina's NGS platforms.
📋 Key Responsibilities
✅ Drive positioning and messaging for NGS platforms to differentiate them from alternative solutions and incumbent technologies
✅ Lead the development of marketing materials for on-market products
✅ Collaborate on cross-functional efforts to develop and execute marketing plans for key NGS methods
✅ Oversee global coordination and alignment of content with initiative objectives
✅ Support go-to-market strategies for new product launches
✅ Monitor marketing performance and optimize efforts based on data, insights, and market knowledge
✅ Share customer insights and market trends with internal stakeholders
✅ Develop campaign training requirements for sales enablement
✅ Create marketing collateral and sales tools, including application notes, technical notes, and data sheets
ASSUMPTION: This role requires a strong understanding of genomics, next-generation sequencing, and molecular biology products, as well as experience in technical marketing and close collaboration with commercial teams.
🎯 Required Qualifications
Education: Bachelor’s degree required, MBA, MS, or PhD a plus
Experience: 5+ years of industry experience in Product Marketing or Product Management
Required Skills:
- Proven experience in technical marketing and close collaboration with Commercial teams
- Strong analytical skills and ability to make data-driven decisions
- Excellent interpersonal, verbal, and written communication skills
- Sound business judgment and discretion for managing projects
- Organizational capabilities to drive work proactively
Preferred Skills:
- Digital-first marketing experience
- Technical knowledge of genomics, next-generation sequencing, and molecular biology products
- Demonstrated experience delivering effective and strategic marketing plans for products on the market
- Ability to own both long-term strategy and executional detail
ASSUMPTION: Candidates with experience in the biotechnology or life sciences industry will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $105,600 - $158,400 USD per year
Benefits:
- Health/Dental/Vision
- Retirement Benefits
- Paid Time Off
- Access to Genomics Sequencing
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the biotechnology industry. Actual compensation may vary based on factors such as location, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Illumina operates in the biotechnology research industry, focusing on applying innovative technologies and revolutionary assays to the analysis of genetic variation and function.
Company Size: Illumina is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Illumina was founded in 1998 and is headquartered in San Diego, California.
Company Description:
- Innovative, array-based solutions for DNA, RNA, and protein analysis
- Tools for disease research, drug development, and molecular tests in the clinic
- Global company prioritizing collaborative interactions, rapid delivery of solutions, and customer needs
Company Specialties:
- Genomic sequencing
- Molecular diagnostics
- Biomarker discovery
Company Website: http://www.illumina.com
ASSUMPTION: Illumina's focus on innovation and collaboration creates an environment where employees can make a significant impact on the field of genomics.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Senior Director of Product Marketing.
Work Arrangement: This role is on-site, with the primary location being the Illumina headquarters in San Diego, California.
Growth Opportunities:
- Potential to lead larger marketing teams or take on broader marketing responsibilities
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to contribute to Illumina's mission of unlocking the power of the genome and making personalized medicine a reality
ASSUMPTION: Given Illumina's size and growth, there are ample opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Illumina's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 5200 Illumina Way, San Diego, CA 92122, US
Geographic Context:
- San Diego is a vibrant city with a Mediterranean climate, offering a high quality of life
- The city is known for its beaches, parks, and cultural attractions, including the San Diego Zoo and Balboa Park
- San Diego has a strong biotechnology industry, providing ample networking opportunities
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work as needed
ASSUMPTION: The on-site work environment at Illumina's headquarters is designed to facilitate collaboration and innovation, with access to state-of-the-art facilities and resources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional team members
- Final interview with the senior director
Key Assessment Areas:
- Marketing strategy and planning
- Collaboration and cross-functional teamwork
- Problem-solving and analytical skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Illumina's mission and the genomics industry
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Product Marketing, NGS Platforms, Genomics, Biotechnology, Marketing Strategy, Cross-Functional Collaboration, Data-Driven Decisions
ASSUMPTION: Illumina's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing campaigns and projects the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Quality
- Customer focus
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing roles?
- Can you provide an example of a successful cross-functional collaboration project you've led?
- How do you approach data-driven decision-making in marketing campaigns?
ASSUMPTION: Illumina values candidates who are passionate about innovation, collaborative, and committed to delivering high-quality results.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Balancing short-term tactical needs with long-term strategic goals
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with the latest developments in the rapidly evolving genomics industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other Senior Product Marketing Manager positions in the biotechnology industry, but with a focus on NGS platforms
- Illumina's size and resources provide more opportunities for growth and collaboration compared to smaller biotech companies
- Career paths in product marketing can lead to roles in general management, marketing leadership, or other strategic functions within the company
ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development when comparing it to similar roles in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new NGS platform launch
- Creating a marketing campaign to differentiate Illumina's NGS platforms from competitors
- Analyzing market data to identify trends and opportunities for NGS platform adoption
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the need for strong analytical and communication skills.
❓ Key Questions to Ask During Interview
- How does this role contribute to Illumina's mission of unlocking the power of the genome?
- What are the most significant challenges facing the NGS platforms team, and how can this role address them?
- How does Illumina support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Illumina measure the success of its marketing campaigns and platforms?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Illumina's mission and the genomics industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
