📌 Core Information
🔹 Job Title: Sr Product Marketing Manager, North America Stores Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA; Santa Monica, CA; New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and driving go-to-market strategy for Q4 Holiday events
- Managing cross-team performance and customer insights
- Analyzing event performance to optimize strategies and achieve KPIs
- Collaborating with various teams to automate product collections and merchandising
- Influencing cross-category discovery and customer engagement
ASSUMPTION: This role requires strong organizational skills, analytical thinking, and the ability to work effectively with multiple teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute comprehensive go-to-market strategy for Q4 Holiday events
✅ Manage cross-team performance and customer insights through twice-weekly leadership meetings
✅ Drive mid-funnel and lower-funnel traffic plans for Holiday events in partnership with Channel Marketing teams
✅ Serve as the single-threaded leader (STL) for product and technical teams to drive automation of product collections and merchandising
✅ Develop learning agenda and experimentation plan across teams to increase engagement, customer acquisition, purchases, and page abandonment rate
✅ Identify areas for efficiency and process optimization across Holiday workstreams
✅ Analyze event performance and identify areas for optimization to achieve all event KPIs (GMS, aOPS, page hits)
✅ Lead relationship with Operations, inclusive of determining shipping cut off before Christmas
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 6+ years of professional non-internship marketing experience
Required Skills:
- Proven ability to work with a wide variety of stakeholders
- Excellent written and verbal communication skills
- Strong merchandising, organizational, and analytical skills
- Ability to analyze consumer insight data, channel performance, onsite customer behavior data, and macro retail trends
- Experience using Excel or Tableau for data manipulation, macros, charts, and pivot tables
Preferred Skills:
- Experience using SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $128,600/year - $212,600/year (varies by geographic market)
Benefits:
- Medical, financial, and other employee benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on Amazon's compensation structure and may vary depending on the specific geographic market and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as an online bookstore; expanded to e-commerce, cloud computing, digital streaming, and artificial intelligence)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform
- Cloud computing services (AWS)
- Digital streaming services (Prime Video, Prime Music, etc.)
- Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diversity allow for numerous growth opportunities and exposure to various aspects of the business.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the North America Stores Marketing team and collaborates with various teams across the organization
Work Arrangement: On-site with potential for hybrid work arrangement
Growth Opportunities:
- Potential to influence cross-category discovery and customer engagement
- Opportunity to work with and learn from talented marketing, business, and tech leaders
- Chance to make an outsized impact in a burgeoning space
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and take on leadership roles over time.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and collaborative areas
Office Location(s): Seattle, WA; Santa Monica, CA; New York, NY
Geographic Context:
- Seattle, WA: Headquarters of Amazon, with a vibrant tech industry and a mix of urban and suburban living options
- Santa Monica, CA: Home to Amazon's West Coast offices, with a coastal climate and a mix of urban and beachfront living options
- New York, NY: Home to Amazon's East Coast offices, with a fast-paced urban environment and a mix of cultural and professional opportunities
Work Schedule: Full-time, with potential for flexible hours and remote work arrangements
ASSUMPTION: The work environment at Amazon is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- Phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final round interviews with senior leadership
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
- Domain knowledge and relevant work experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Amazon's products, services, and competitors to demonstrate your industry knowledge
- Practice common interview questions and brush up on your technical skills, such as Excel or Tableau
ATS Keywords: Product Marketing, Go-To-Market Strategy, Holiday Events, Customer Insights, Cross-Functional Collaboration, Data Analysis, Automation, Machine Learning, Performance Optimization, Traffic Plans, Customer Acquisition
ASSUMPTION: The interview process at Amazon is thorough and comprehensive, with a strong focus on cultural fit and problem-solving skills.
🛠️ Tools & Technologies
- Excel or Tableau for data manipulation, macros, charts, and pivot tables
- SQL or other analytical tools for conducting data analysis (preferred)
- Project management tools (e.g., Asana, JIRA, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
- Communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but strong proficiency in relevant software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and innovative
- Data-driven and analytical
- Customer-centric and focused on delivering results
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating effectively with multiple teams?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you committed to operational excellence and continuous improvement?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-centric, with a strong emphasis on collaboration and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Managing multiple projects and priorities simultaneously
- Navigating a large, complex organization with numerous teams and stakeholders
- Adapting to changes in priorities, processes, and tools
- Balancing work-life integration in a demanding role
ASSUMPTION: While Amazon offers numerous opportunities for growth and development, the work environment can be challenging and demanding, requiring strong time management and prioritization skills.
📈 Similar Roles Comparison
- This role is unique in its focus on Q4 Holiday events and cross-category discovery, but shares similarities with other product marketing roles in the e-commerce and retail industries
- Compared to other senior-level marketing roles, this position offers significant growth potential and the opportunity to work with a wide range of teams and stakeholders
- Career paths for this role may include transitioning into leadership roles within the marketing organization or moving into other areas of the business, such as category management or operations
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development in various directions within the organization.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a major Q4 Holiday event, including cross-team performance management and customer insights
- Analyzing event performance and identifying areas for optimization to achieve all event KPIs (GMS, aOPS, page hits)
- Collaborating with product and technical teams to automate product collections and merchandising, driving marketer efforts through machine learning
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the team and the event, but strong problem-solving skills and the ability to work collaboratively are essential for success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as Channel Marketing, Deals, Creative, Prime, and Category teams?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for growth and development within this role and the broader organization?
- How does Amazon support work-life integration for employees in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Amazon's products, services, and competitors to demonstrate your industry knowledge
- Practice common interview questions and brush up on your technical skills, such as Excel or Tableau
- Follow up with the recruiter or hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
