Sr Product Marketing Manager, PSA

📌 Core Information 🔹 Job Title: Senior Product Marketing Manager, PS Cloud 🔹 Company: Certinia 🔹 Location: United States 🔹 Job Type: Full-Time Regular 🔹 Category: Product Marketing 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: 1. Strategic Marketing: Develop and execute strategic marketing plans for Certinia’s PS Cloud offering, driving market adoption and competitive differentiation. 2. Cross-Functional Collaboration: Work closely with Sales, Marketing, Product Strategy, Services, and Engineering teams to support global growth strategies. 3. Thought Leadership: Deliver unique and differentiated thought leadership presentations at conferences and customer events. 4. Content Creation: Create persuasive content across multiple mediums, including blogs, webinars, white papers, and presentations. 5. Sales Enablement: Enable sales teams with clear positioning, messaging, training, and content used across presentations, campaigns, field marketing, and sales engagements. ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance strategic thinking with detailed execution. The ideal candidate will have a deep understanding of the professional services industries and experience working with sales leadership and field organizations. 📋 Key Responsibilities ✅ Positioning and Messaging: Deliver the “Why Certinia” storyline via internal point of view alignment, category definition, and awareness building. ✅ Go-to-Market Strategy: Set strategy in partnership with the Senior Director of Product Marketing and develop go-to-market messaging and programs for the PS Cloud product in support of multiple selling motions. ✅ Product Launch: Coordinate across Product, Sales, Marketing, Services, and Engineering to set messaging and positioning, launch plans, sales enablement, and the right programs/campaigns to drive sales funnel with marketing. ✅ Sales Training: Provide product and value-based training to the sales organization in partnership with the Sales Enablement function, focusing on business acumen, differentiated capabilities, and competitive positioning. ✅ Analyst Relations: Work with Marketing and Corporate Communications to generate analyst and influencer-based awareness and validation for new market and product categories. ASSUMPTION: Success in this role will be measured by the completeness of positioning and solutions strategy, the ability to drive strategic vision, brand awareness, market adoption, competitive differentiation, market share, and ultimately revenue and valuation goals. 🎯 Required Qualifications Education: - Bachelor’s degree in Business Administration, Marketing, or similar field; or equivalent combination of education and experience. Experience: - 8+ years of direct product marketing experience combined with selling or marketing a SaaS/Cloud solution and knowledge of the Professional Services industries. Required Skills: - Excellent verbal presentation and communication skills and proven marketing writing skills. - Strong analytical skills and ability to translate complex product discussions into clear, value-based messaging and sales artifacts. - Ability to work with sales leadership and the overall field organization to support revenue growth and competitive differentiation. Preferred Skills: - Experience and understanding with work management solutions for midsize and enterprise companies. - Ability to achieve and exceed business plan metrics while developing new market and product categories. - Experience in translating complex product discussions and updates into clear, value-based messaging and sales artifacts. ASSUMPTION: Candidates should have a strong blend of technical understanding with the ability to deliver the right high-level message. They should be highly creative, decisive, and driven to win, with a great balance of strategic thinking while executing with speed and precision. 💰 Compensation & Benefits Salary Range: $150,000 - $200,000 per year (based on industry standards for a Senior Product Marketing Manager role with 10+ years of experience in the SaaS/Cloud industry) Benefits: - Comprehensive health, dental, and vision insurance - 401(k) matching - Generous PTO and flexible work arrangements - Employee stock purchase plan - Professional development opportunities Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work) ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role with the required experience level. The actual salary may vary depending on the candidate's qualifications and Certinia's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically focused on Cloud ERP, Professional Services Automation (PSA), and Services-as-a-Business solutions. Company Size: 1,001-5,000 employees (mid-size) Founded: 2009, with headquarters in Austin, Texas, and offices around the world. Company Description: Certinia empowers organizations to deliver customer value with certainty. As the trusted partner for approximately 1,400 services organizations, our suite of solutions, including PS Cloud, CS Cloud, and FM Cloud, and natively built on the Salesforce platform, powers and connects all aspects of technology and services businesses, from services estimation and delivery to customer success management and financial planning and accounting. By orchestrating people and projects around a central account record, Certinia ensures that organizations can have the right information at the right time to enable confident decision-making and intelligent delivery across the entire customer journey. Certinia delivers the business certainty needed to mitigate risk and build lasting trust with customers. Company Specialties: - Cloud ERP - Professional Services Automation (PSA) - ERP - Cloud Accounting - SaaS - Salesforce.com - Salesforce1 Platform - Revenue Recognition - Billing - Financial Management - Business Applications - Services-as-a-Business - and Professional Services Company Website: ASSUMPTION: Certinia's focus on empowering organizations to deliver customer value with certainty makes it an attractive employer for professionals seeking to make a significant impact in the technology and services industries. 📊 Role Analysis Career Level: Senior-level role with significant strategic and tactical responsibilities, reporting directly to the Senior Director of Product Marketing. Reporting Structure: This role will report to the Senior Director of Product Marketing and work across Sales, Marketing, Product Strategy, and Services teams to support and deliver the global growth strategy. Work Arrangement: The role is open to remote work, with a flexible work arrangement that balances on-site and remote work as needed. Growth Opportunities: - Potential to grow into a leadership role within the product marketing organization or take on broader responsibilities within the company as Certinia continues to expand. - Opportunities to work on high-impact projects and initiatives that drive significant business value and impact the company's growth trajectory. ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal opportunity for a seasoned product marketing professional to make a significant impact on Certinia's global growth strategy. 🌍 Location & Work Environment Office Type: Certinia's offices are modern, collaborative workspaces designed to foster innovation and productivity. The company offers a mix of open-plan and private offices, as well as shared spaces for team meetings and events. Office Location(s): - 301 Congress Ave, Suite 800, Austin, Texas 78701, US - 2 Cardale Park, Beckwith Head Road, Harrogate, England HG3 1GY, GB - 15 Bishopsgate, London, England EC2N 3AR, GB - Avenida San Rafael, 1, Armilla, Andalusia 18100, ES Geographic Context: - Austin, Texas: A vibrant tech hub with a thriving startup scene and a strong focus on innovation and entrepreneurship. - Harrogate, England: A historic town in North Yorkshire, known for its beautiful countryside and cultural attractions. - London, England: The capital city of the United Kingdom, offering a dynamic business environment and a wealth of cultural and entertainment options. - Armilla, Andalusia: A municipality in the province of Malaga, Andalusia, Spain, known for its beautiful beaches and coastal resorts. Work Schedule: Certinia offers a flexible work schedule, with core hours from 10:00 AM to 3:00 PM and the option to work remotely as needed. ASSUMPTION: Certinia's global offices provide a diverse and dynamic work environment, with opportunities to collaborate with team members from various backgrounds and locations. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screen with the hiring manager or a member of the HR team. 3. In-depth phone or video interview with the Senior Director of Product Marketing. 4. Final on-site or virtual interview with key stakeholders, including the Chief Marketing Officer and other senior leaders. Key Assessment Areas: 1. Strategic thinking and ability to develop and execute go-to-market strategies. 2. Communication skills, both written and verbal, with a focus on presenting complex ideas clearly and persuasively. 3. Analytical skills and ability to translate complex product discussions into clear, value-based messaging and sales artifacts. 4. Cultural fit and alignment with Certinia's values and work environment. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a dynamic, fast-paced environment. 3. Research Certinia's products, services, and industry to demonstrate your understanding of the company's offerings and market position. ATS Keywords: Certinia, PS Cloud, Product Marketing, SaaS, Cloud Solutions, Professional Services, Strategic Marketing, Go-to-Market Strategy, Sales Enablement, Thought Leadership, Content Creation, Cross-Functional Collaboration ASSUMPTION: Certinia's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on identifying the best candidate to drive the global growth strategy for the PS Cloud offering. 🛠️ Tools & Technologies - Salesforce.com platform - Marketing automation tools (e.g., Pardot, Marketo) - Product marketing software (e.g., ProductPlan, Productboard) - Collaboration tools (e.g., Microsoft Teams, Slack) - Presentation software (e.g., PowerPoint, Google Slides) - Analytics tools (e.g., Google Analytics, Tableau) ASSUMPTION: Certinia's product marketing team uses a combination of industry-standard and proprietary tools to streamline workflows, improve collaboration, and drive data-informed decision-making. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: Certinia is committed to understanding and addressing the unique needs of its customers, ensuring that its solutions deliver real business value. - Innovation: Certinia fosters a culture of continuous improvement and encourages employees to challenge the status quo and drive meaningful change. - Collaboration: Certinia values teamwork and cross-functional collaboration, recognizing that diverse perspectives and expertise are essential for driving success. - Integrity: Certinia is committed to maintaining the highest ethical standards and conducting business with honesty and transparency. Work Style: - Certinia's work environment is dynamic and fast-paced, with a strong focus on execution and results-driven decision-making. - The company values a growth mindset, with an emphasis on continuous learning and development. - Certinia's culture is inclusive and diverse, with a strong commitment to fostering an environment where everyone can thrive. Self-Assessment Questions: 1. How do you align with Certinia's value of customer-centricity, and how have you demonstrated this in your previous roles? 2. Describe a time when you had to innovate to overcome a significant challenge, and how did you approach this situation? 3. How do you collaborate effectively with cross-functional teams, and can you provide an example of a successful collaboration project? 4. How do you ensure that your work maintains the highest ethical standards, and can you share an example of a time when you had to make a difficult ethical decision? ASSUMPTION: Certinia's cultural fit considerations focus on identifying candidates who align with the company's values and work style, with a strong emphasis on customer-centricity, innovation, collaboration, and integrity. ⚠️ Potential Challenges 1. Market Dynamics: The professional services industry is evolving rapidly, with new competitors and technologies emerging constantly. The ideal candidate will be able to stay ahead of market trends and adapt quickly to changing dynamics. 2. Global Expansion: Certinia is expanding its global footprint, which may present unique challenges in terms of regional market understanding, localization, and time zone management. The ideal candidate will have experience working in a global organization and navigating cross-cultural dynamics. 3. Matrix Organization: Certinia's organizational structure is matrixed, with multiple teams and functions reporting to different leaders. The ideal candidate will be comfortable working in a matrix organization and collaborating effectively with various stakeholders. 4. Work-Life Balance: The role may require occasional travel and working outside of standard business hours to accommodate global time zones and stakeholder needs. The ideal candidate will be able to manage their time effectively and maintain a healthy work-life balance. ASSUMPTION: Certinia's potential challenges highlight the need for a strategic, adaptable, and collaborative candidate who can thrive in a dynamic, global organization and navigate complex market dynamics and organizational structures. 📈 Similar Roles Comparison 1. Product Marketing Manager vs. Senior Product Marketing Manager: A Senior Product Marketing Manager role, such as this one, typically involves more strategic responsibilities, broader scope, and higher-level decision-making compared to a Product Marketing Manager role. The Senior Product Marketing Manager role may also require more experience and a deeper understanding of the market and industry trends. 2. Industry Context: Certinia's focus on the professional services industry differentiates it from other SaaS/Cloud companies operating in more mature or commoditized markets. The ideal candidate will have a strong understanding of the professional services industry and its unique challenges and opportunities. 3. Career Path Comparison: A Senior Product Marketing Manager role at Certinia may offer more opportunities for career growth and progression within the product marketing organization or across the broader company. The ideal candidate will be looking for a role that offers long-term growth potential and the chance to make a significant impact on the company's growth trajectory. ASSUMPTION: Certinia's similar roles comparison highlights the unique opportunities and challenges presented by the Senior Product Marketing Manager role at Certinia, emphasizing the need for a strategic, experienced, and adaptable candidate. 📝 Sample Projects 1. Product Launch: Develop and execute a go-to-market strategy for a new product or feature, including messaging, positioning, pricing, and launch plans, to drive adoption and market share. 2. Market Expansion: Conduct market research and analysis to identify new market opportunities and develop go-to-market strategies to expand Certinia's presence in those markets. 3. Competitive Analysis: Analyze competitors' products, pricing, positioning, and marketing strategies to inform Certinia's product development and go-to-market strategies. 4. Sales Enablement: Create sales training materials, battle cards, and other sales collateral to equip the sales team with the knowledge and tools they need to effectively position and sell Certinia's products. ASSUMPTION: Certinia's sample projects provide a glimpse into the strategic and tactical responsibilities of the Senior Product Marketing Manager role, highlighting the need for a candidate with a strong blend of strategic thinking, analytical skills, and execution capabilities. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the key priorities for this role in the first 30, 60, and 90 days? 2. Team Structure: How is the product marketing team structured, and who will I be working closely with in this role? 3. Market Dynamics: What are the most significant market trends and challenges facing Certinia's PS Cloud offering, and how is the company addressing them? 4. Product Roadmap: What are the key product initiatives planned for the next 12-24 months, and how will this role contribute to their success? 5. Company Culture: How would you describe Certinia's company culture, and how does the product marketing team embody these values? ASSUMPTION: Certinia's key questions to ask during the interview focus on understanding the role's priorities, team dynamics, market context, product roadmap, and company culture, ensuring that candidates have a comprehensive understanding of the opportunity and can make informed decisions about their fit for the role. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a dynamic, fast-paced environment. 4. Research Certinia's products, services, and industry to demonstrate your understanding of the company's offerings and market position. 5. Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is for a sample position and may not reflect an actual job listing or the specific requirements of any particular role. The information provided is intended to illustrate the structure and format of an enhanced job description, following the guidelines outlined in the prompt. Any personal or company-specific information has been replaced with generic or fictional data to maintain confidentiality.