📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, PSA & FM
🔹 Company: Certinia
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time Regular
🔹 Category: Software Development
🔹 Date Posted: 2025-05-07
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving strategic marketing plans for Certinia’s Professional Services + Financial Management Cloud offering
- Collaborating with cross-functional teams to support global growth strategies
- Delivering effective sales training and enablement
- Positioning Certinia as a leader in the services industry
ASSUMPTION: This role requires a strong understanding of both marketing and the services industry, as well as the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for Certinia’s PSA and FM Cloud products
✅ Collaborate with cross-functional teams to align industry point of view and drive market adoption
✅ Create and deliver thought leadership presentations at conferences and customer events
✅ Develop and deliver sales training and enablement programs
✅ Work with marketing and corporate communications to generate analyst and influencer awareness
✅ Coordinate with product, sales, marketing, services, and engineering teams to set messaging, positioning, and launch plans
✅ Serve as the voice of the customer to market-facing leadership and development teams
ASSUMPTION: This role requires a balance of strategic thinking and detailed execution, with a focus on driving market adoption and revenue growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Administration, Marketing, or similar field
Experience: 8+ years of direct product marketing experience in SaaS/Cloud solutions, with a focus on the Professional Services industries
Required Skills:
- Excellent verbal presentation and communication skills
- Proven marketing writing skills
- Strategic thinking and execution
- Business acumen and results orientation
- Collaboration and cross-functional communication
Preferred Skills:
- Experience with work management solutions for midsize and enterprise companies
- Ability to achieve and exceed business plan metrics while developing new market and product categories
- Experience translating complex product discussions into clear, value-based messaging and sales artifacts
ASSUMPTION: Successful candidates will have a strong background in product marketing, with a deep understanding of the services industry and the ability to drive strategic initiatives.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Senior Product Marketing Manager with 10+ years of experience in the SaaS/Cloud solutions industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Certinia operates in the Software Development industry, focusing on cloud-based solutions for services organizations
Company Size: Certinia has 1,001-5,000 employees, providing a large and established work environment with ample opportunities for growth and collaboration
Founded: 2009, with a history of growth and innovation in the cloud-based services industry
Company Description:
- Certinia empowers organizations to deliver customer value with certainty
- Offers a suite of solutions, including PS Cloud, CS Cloud, and FM Cloud, natively built on the Salesforce platform
- Powers and connects all aspects of technology and services businesses, from services estimation and delivery to customer success management and financial planning and accounting
Company Specialties:
- Cloud ERP
- Professional Services Automation (PSA)
- ERP
- Cloud Accounting
- SaaS
- Salesforce.com
- Salesforce1 Platform
- Revenue Recognition
- Billing
- Financial Management
- Business Applications
- Services-as-a-Business
- and Professional Services
Company Website: www.certinia.com
ASSUMPTION: Certinia's focus on cloud-based solutions and services organizations provides a unique opportunity for growth and innovation in the tech industry.
📊 Role Analysis
Career Level: Senior-level role with significant impact on Certinia’s global growth strategy
Reporting Structure: Reports directly to the Senior Director of Product Marketing
Work Arrangement: Full-time, with remote work options available
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing organization
- Opportunities to work on high-impact projects and drive strategic initiatives
- Collaboration with cross-functional teams to expand knowledge and skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to drive strategic initiatives and make a meaningful impact on Certinia’s global growth.
🌍 Location & Work Environment
Office Type: Hybrid, with both on-site and remote work options available
Office Location(s): Austin, Texas, United States
Geographic Context:
- Austin, Texas, is a vibrant and growing city with a strong tech industry
- The city offers a high quality of life, with a mix of urban and suburban living options
- Certinia's headquarters is located in the heart of downtown Austin
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: Certinia's hybrid work environment and location in Austin, Texas, provide a unique blend of collaboration and flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Senior Director of Product Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Industry knowledge and understanding of Certinia's products
- Collaboration and cross-functional communication
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and strategic thinking abilities
- Research Certinia's products and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Product Marketing, SaaS, Cloud Solutions, Professional Services, Strategic Planning, Sales Enablement, Thought Leadership, Market Strategy, Business Acumen, Collaboration, Communication Skills
ASSUMPTION: Certinia's interview process is designed to assess candidates' strategic thinking, communication, and industry knowledge, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Salesforce.com
- Microsoft Office Suite
- Google Workspace
- Marketo
- Asana
ASSUMPTION: Certinia uses a variety of tools and technologies to support its marketing and sales efforts, with a focus on cloud-based solutions and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Integrity
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Results-oriented and accountable
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and results-driven mindset?
- Are you able to adapt and pivot quickly in response to changing priorities?
ASSUMPTION: Certinia's work environment is fast-paced, collaborative, and data-driven, with a strong focus on customer-centricity and results-driven outcomes.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic thinking with detailed execution
- Working effectively with cross-functional teams in a matrix organization
- Keeping up with industry trends and market changes
- Adapting to a hybrid work environment with both on-site and remote work options
ASSUMPTION: These challenges are common in a fast-paced, collaborative work environment and can be managed effectively with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager role in a SaaS or cloud-based services organization
- However, Certinia's focus on the services industry and its unique suite of products provides a unique opportunity for growth and innovation
- Career paths for this role may include moving into a leadership role within the product marketing organization or transitioning into a more strategic or general management role
ASSUMPTION: While this role shares similarities with other Senior Product Marketing Manager roles, Certinia's unique focus on the services industry and its suite of products provides a unique opportunity for growth and innovation.
📝 Sample Projects
- Developing and executing a go-to-market strategy for Certinia's PSA and FM Cloud products
- Creating and delivering thought leadership presentations at industry conferences and customer events
- Developing and delivering sales training and enablement programs
- Collaborating with cross-functional teams to align industry point of view and drive market adoption
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Senior Product Marketing Manager role at Certinia.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as sales, product, and engineering?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Certinia support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, collaboration, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and strategic thinking abilities
- Research Certinia's products and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
