📌 Core Information
🔹 Job Title: Sr. Product Marketing Manager, Security
🔹 Company: Elastic
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving messaging and go-to-market (GTM) strategy for Elastic Security products
- Crafting differentiated messaging and positioning for security-related use cases
- Enabling the field through training and content creation
- Defining and implementing GTM strategy for new launches and campaigns
- Measuring and supervising critical metrics to track launch efficiency
- Maintaining a subset of competitive analysis
- Attending trade shows and other events to showcase Elastic products
ASSUMPTION: This role requires a balance of technical understanding and strong communication skills to effectively position Elastic Security products in the market.
📋 Key Responsibilities
✅ Craft differentiated messaging and positioning for Elastic Security products, including SIEM and Security Analytics
✅ Enable the field on Elastic products and solutions through training and content creation
✅ Define and implement the GTM strategy for new launches and campaigns
✅ Measure and supervise critical metrics to track the launch and efficiency of campaigns
✅ Maintain a subset of competitive analysis
✅ Attend trade shows and other events to help showcase Elastic products
✅ Some travel is required
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration with various teams within Elastic.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of relevant experience in product marketing, with a focus on security-related use cases
Required Skills:
- Proven track record in crafting engaging content, including blog posts, presentations, and videos
- Strong communication skills, with experience making pitches to audiences big and small
- Curiosity about the “how” of technology to tell compelling stories about the “why”
- Relevant work experience in a technical field
- Comfort working in a very cross-functional role, with a highly distributed team
Preferred Skills:
- Practitioner knowledge and/or experience of SIEM/Security analytics or XDR, CDR
- Comfortable marketing to a mix of practitioners and business audiences
- Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc.)
ASSUMPTION: Candidates should have a strong foundation in marketing principles and a genuine interest in the technical aspects of security products.
💰 Compensation & Benefits
Salary Range: $113,100 - $178,900 USD (typical starting range for new hires in the US)
Benefits:
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the typical starting range for new hires in the US. Actual compensation may vary based on location, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Search AI and Security
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2012 (as Elasticsearch, Inc.)
Company Description:
- Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale
- Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform
- The company’s products are used by more than 50% of the Fortune 500, including numerous government agencies and leading enterprises
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
Company Website: www.elastic.co
ASSUMPTION: Elastic is a well-established company in the search and security software industry, with a strong focus on open-source technology and a global customer base.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Director of Product Marketing, Security
Work Arrangement: Remote OK (with some travel required for events and meetings)
Growth Opportunities:
- Potential to move into a management role as the team grows
- possibility to expand the scope of responsibilities based on performance and company needs
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with ample opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Distributed (remote-friendly with some offices worldwide)
Office Location(s): Multiple locations worldwide, with a significant presence in the United States
Geographic Context:
- Elastic has offices in major cities across North America, Europe, Asia, and Australia
- The company's headquarters are in San Francisco, California
- Elastic supports a remote-friendly work environment, with many employees working from home or co-working spaces
Work Schedule: Flexible, with core hours between 9 am and 5 pm in the employee's local time zone
ASSUMPTION: Elastic's distributed work environment allows for a high degree of flexibility and work-life balance, with regular opportunities for in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical knowledge of security-related use cases and products
- Communication and presentation skills
- Creativity and storytelling abilities
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your ability to craft engaging content and tell compelling stories
- Research Elastic's products and market position to demonstrate your understanding of the company and its offerings
- Practice your presentation and communication skills, as they will be crucial for success in this role
ATS Keywords: Product Marketing, Security, SIEM, Security Analytics, GTM Strategy, Content Creation, Communication Skills, Technical Knowledge, Cross-Functional Collaboration, Storytelling, Analytical Skills, Curiosity, Presentation Skills, Sales Enablement
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (G Suite)
- Microsoft Office Suite
- Slack
- Zoom
- Asana
- JIRA
- Confluence
- Elastic Stack (Elasticsearch, Kibana, Logstash, Beats)
ASSUMPTION: Elastic uses a mix of industry-standard and proprietary tools to support its operations and product development efforts.
👔 Cultural Fit Considerations
Company Values:
- Customers First
- Inclusive
- Open
- Bold
- Humble
- Curious
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
- Transparent and open to feedback
Self-Assessment Questions:
- How do you align with Elastic's company values, particularly in the context of this role?
- How comfortable are you working in a highly distributed team and collaborating with colleagues across different time zones?
- How do you approach presenting complex technical concepts in an engaging and accessible way?
ASSUMPTION: Elastic values candidates who embody their company values and can thrive in a dynamic, distributed work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic planning with tactical execution
- Keeping up-to-date with rapidly evolving security technologies and market trends
- Working effectively with a distributed team, often across different time zones
- Occasional travel requirements for events and meetings
ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of security-related use cases and products
- Compared to other product marketing roles, this one involves a higher degree of technical knowledge and collaboration with engineering and product teams
- Career progression in this role may lead to management or specialized expert positions within the organization
ASSUMPTION: This role is unique in its blend of technical depth, strategic thinking, and creative content development, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a go-to-market strategy for a new SIEM product launch
- Creating a series of blog posts and videos to educate customers on Elastic's security offerings
- Designing and executing a webinar or event to showcase Elastic's security capabilities
- Conducting competitive analysis and market research to inform product positioning and messaging
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Sr. Product Marketing Manager, Security might undertake at Elastic.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the security team, and how can this role address them?
- How does this role collaborate with the product and engineering teams, and what are the key priorities for the first 90 days?
- What are the most successful marketing campaigns Elastic has run for its security products, and what can I learn from them?
- How does Elastic support the professional development and growth of its employees, particularly in this role?
- What is the company's long-term vision for its security products, and how does this role fit into that strategy?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your future with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your ability to craft engaging content and tell compelling stories
- Research Elastic's products and market position to demonstrate your understanding of the company and its offerings
- Practice your presentation and communication skills, as they will be crucial for success in this role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
