📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, T-Life App Retention
🔹 Company: T-Mobile
🔹 Location: Bellevue, Washington
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Telecommunications
🔹 Date Posted: June 15, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Bellevue, WA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing user retention and marketing strategies for the T-Mobile T-Life app
- Driving cohort retention strategy to retain, activate, and re-engage customers in the app
- Partnering cross-functionally with Product, Marketing, CRM, Analytics, Partnerships, Loyalty, and Content teams
- Analyzing app usage and engagement insights to inform product and feature enhancements
ASSUMPTION: This role requires a strategic and data-driven approach to app engagement and retention. The ideal candidate will have a strong background in product marketing, lifecycle marketing, or customer retention marketing within a mobile-first or digital product environment.
📋 Key Responsibilities
✅ Translate app usage and engagement insights into clear strategies and business cases for product and feature enhancements
✅ Implement cohort-based engagement strategies that drive user growth and frequency of app usage across key customer segments
✅ Partner closely with Marketing teams to scale personalized communications (SMS, push, email, in-app merch) aligned with key engagement KPIs
✅ Partner closely with Loyalty & Partnerships to drive ongoing optimization and innovation in partnership experiences based on user insights, market trends, and performance metrics
✅ Drive adoption and measure effectiveness of in-app engagement tools such as push notifications, gamification, exclusive content, and loyalty features
✅ Regularly assess the competitive landscape, identify emerging partnership opportunities, and provide strategic recommendations for new partner engagements that align with T-Life’s growth and engagement objectives
✅ Other Duties/Projects as assigned by business management as needed
ASSUMPTION: This role requires a strong understanding of app engagement strategies, cohort-based program design, and cross-functional collaboration to drive user retention and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or relevant field of study such as Computer Science
Experience: 7+ years experience delivering successful, comprehensive product marketing strategy that can be tied to increased business revenue
Required Skills:
- Deep expertise in lifecycle marketing, app engagement strategy, or customer retention marketing
- Experience with segmentation and cohort-based program design
- Working knowledge of growth levers such as network effects, gamification, referrals, and loyalty ecosystems
- Comfortable analyzing behavioral and performance metrics using tools such as Tableau, Adobe Analytics, Google Analytics, or similar
- Strong storytelling skills to translate data insights into actionable strategies and cross-functional plans
- Exceptional communicator and collaborator who can work seamlessly with Product, Marketing, Design, and GTM teams
Preferred Skills:
- Experience with engagement platforms such as Braze, Airship, Salesforce, MoEngage, or comparable tools
- Experience in app based engagement, commerce, marketplaces, loyalty programs, or content based platforms
ASSUMPTION: The ideal candidate will have a strong background in product marketing, lifecycle marketing, or customer retention marketing within a mobile-first or digital product environment. They should be comfortable working with data and collaborating cross-functionally to drive user retention and growth.
💰 Compensation & Benefits
Salary Range: $119,600 - $215,700 (Based on T-Mobile's provided range)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and up to 12 paid holidays
- Paid parental and family leave
- Family building benefits and childcare subsidy
- Tuition assistance
- Short- and long-term disability
- Voluntary life insurance, accident coverage, and long-term care insurance
- Mobile service and home internet discounts
- Pet insurance
Working Hours: Full-time, typically 40 hours per week. This role requires at least 3 days per week in the office.
ASSUMPTION: The salary range provided by T-Mobile is for the Bellevue, WA location. Benefits are subject to change and may vary based on employee eligibility and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. T-Mobile is a leading provider of wireless voice, messaging, and data services in the United States, with a focus on delivering an advanced 4G LTE and transformative nationwide 5G network.
Company Size: 10,001+ employees. As a large corporation, T-Mobile offers extensive resources and opportunities for career growth and development.
Founded: 1990. T-Mobile has a rich history of innovation and disruption in the wireless industry.
Company Description:
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all.
- T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience, and undisputable drive for disruption that creates competition and innovation in wireless and beyond.
- Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I
- and Benefits & Perks
Company Website: https://www.t-mobile.com
ASSUMPTION: T-Mobile is a well-established company in the telecommunications industry, with a strong focus on innovation and customer experience. As a large corporation, it offers extensive resources and opportunities for career growth and development.
📊 Role Analysis
Career Level: Experienced professional. This role requires a significant amount of experience in product marketing, lifecycle marketing, or customer retention marketing within a mobile-first or digital product environment.
Reporting Structure: This role reports directly to the Head of Product Marketing for the T-Life app.
Work Arrangement: Hybrid. This role requires at least 3 days per week in the office, with the remaining days worked remotely.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the Product Marketing team
- Opportunities to work on high-impact projects that drive user retention and growth for the T-Life app
- Possibility to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant opportunities for career growth and development within the Product Marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. This role is based at T-Mobile's headquarters in Bellevue, WA.
Office Location(s): 12920 SE 38th St, Bellevue, WA 98006, US
Geographic Context:
- Bellevue is a suburban city located about 10 miles east of Seattle, WA
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a vibrant food scene
- Bellevue has a humid continental climate, with mild winters and warm, dry summers
Work Schedule: Full-time, typically 40 hours per week. This role requires at least 3 days per week in the office, with the remaining days worked remotely.
ASSUMPTION: The Bellevue office offers a modern and collaborative work environment, with easy access to amenities and transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with cross-functional stakeholders
- Final interview with the hiring manager
Key Assessment Areas:
- Product marketing and strategy expertise
- Data analysis and interpretation skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with T-Mobile's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to app engagement strategies, cohort-based program design, and cross-functional collaboration
- Research T-Mobile's products, services, and competition to demonstrate your understanding of the industry and the company
ATS Keywords: Product Marketing, Lifecycle Marketing, App Engagement Strategy, Customer Retention Marketing, Segmentation, Cohort-Based Program Design, Behavioral Analysis, Performance Metrics, Gamification, Loyalty Programs, Collaboration, Communication, Data Insights, Cross-Functional Planning, Market Trends, Competitive Analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing and strategy expertise, data analysis and interpretation skills, cross-functional collaboration and communication skills, and cultural fit with T-Mobile's values.
🛠️ Tools & Technologies
- Tableau
- Adobe Analytics
- Google Analytics
- Braze, Airship, Salesforce, MoEngage, or comparable engagement platforms
ASSUMPTION: The ideal candidate will have experience with data analysis and interpretation tools, as well as engagement platforms to drive user retention and growth.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: We challenge the status quo and never stop pushing forward
- Always On: We are always there for our customers and each other
- In It Together: We succeed together as one team
Work Style:
- Collaborative: We work together across teams and functions to drive results
- Data-driven: We make decisions based on data and insights
- Innovative: We constantly seek new and better ways to do things
Self-Assessment Questions:
- Do you align with T-Mobile's values of being Un-carrier Spirit, Always On, and In It Together?
- Are you comfortable working in a collaborative, data-driven, and innovative environment?
- Do you thrive in a role that requires cross-functional collaboration and communication?
ASSUMPTION: T-Mobile values a culture of innovation, collaboration, and data-driven decision-making. Candidates should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Working in a large corporation may require navigating complex processes and politics
- Balancing the needs of multiple stakeholders, including Product, Marketing, CRM, Analytics, Partnerships, Loyalty, and Content teams
- Managing competing priorities and tight deadlines
- Adapting to changes in the telecommunications industry and competitive landscape
ASSUMPTION: This role offers significant opportunities and challenges, requiring strong communication, collaboration, and project management skills to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on driving user retention and growth for the T-Mobile T-Life app, requiring expertise in app engagement strategies, cohort-based program design, and cross-functional collaboration
- Compared to other product marketing roles, this position offers a high degree of strategic influence and impact on user engagement and retention
- Career path comparison: This role offers opportunities for growth within the Product Marketing team and across the broader organization, with potential to take on additional responsibilities and move into leadership positions
ASSUMPTION: This role is unique in its focus on driving user retention and growth for the T-Mobile T-Life app, requiring expertise in app engagement strategies, cohort-based program design, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a cohort-based engagement strategy that drives user growth and frequency of app usage for a specific customer segment
- Partnering with cross-functional teams to optimize in-app engagement tools and measure their effectiveness in driving user retention and growth
- Analyzing market trends and competitive landscape to identify emerging partnership opportunities and provide strategic recommendations for new partner engagements
ASSUMPTION: These sample projects illustrate the strategic and data-driven approach required to succeed in this role, focusing on driving user retention and growth for the T-Mobile T-Life app.
❓ Key Questions to Ask During Interview
- Can you describe the current state of user engagement and retention for the T-Mobile T-Life app, and what specific challenges the team is facing?
- How does this role collaborate with other teams, such as Product, Marketing, CRM, Analytics, Partnerships, Loyalty, and Content? What are the key priorities for these collaborations?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does this role fit into the broader organization, and what opportunities are there for growth and development?
- What is the work-life balance like for this role, and how does the team support remote work and work-life integration?
ASSUMPTION: These key questions help candidates understand the specific challenges and priorities for this role, as well as the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, lifecycle marketing, app engagement strategy, and customer retention marketing
- Prepare for behavioral and technical interviews by practicing your approach to app engagement strategies, cohort-based program design, and cross-functional collaboration
- Research T-Mobile's products, services, and competition to demonstrate your understanding of the industry and the company
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
