📌 Core Information
🔹 Job Title: Senior Product Marketing Specialist
🔹 Company: SiFi
🔹 Location: Riyadh, Saudi Arabia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Campaign Leadership: Initiate and execute multi-channel marketing campaigns to drive engagement and growth.
2. Cross-Functional Collaboration: Work closely with sales, content, and design teams to align marketing efforts with business goals.
3. Data-Driven Optimization: Analyze marketing performance metrics and optimize digital marketing efforts using SEO, PPC, and social media advertising.
4. Vendor Management: Oversee relationships with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives.
5. Industry Awareness: Stay updated on industry trends and emerging marketing technologies to drive innovation.
*ASSUMPTION:* This role requires a proactive, results-driven individual with strong leadership skills and a deep understanding of digital marketing strategies.
📋 Key Responsibilities
✅ Campaign Planning and Execution:
- Plan and oversee multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
- Collaborate with cross-functional teams to align marketing efforts with business goals.
- Optimize digital marketing efforts using SEO, PPC, and social media advertising.
✅ Performance Analysis and Reporting:
- Analyze marketing performance metrics and generate reports to measure ROI and optimize future campaigns.
✅ Vendor Management:
- Manage relationships with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives.
✅ Industry Awareness:
- Stay updated on industry trends and emerging marketing technologies to drive innovation.
*ASSUMPTION:* The ideal candidate will have a proven track record in planning and executing successful marketing campaigns, with a strong focus on data-driven optimization and vendor management.
🎯 Required Qualifications
Education:
- Bachelor’s degree in marketing, business, communications, or a related field.
Experience:
- Proven experience in a marketing role, with at least 3+ years in a senior or specialist capacity.
Required Skills:
- Strong knowledge of digital marketing, branding, and content strategy.
- Hands-on experience with marketing tools such as Google Analytics, HubSpot, SEMrush, and social media management platforms.
- Experience in B2B marketing is a big plus.
Preferred Skills:
- Experience with Fin-Tech startups is a big plus.
- Knowledge of marketing automation and CRM systems is a plus.
- Strong creative mindset with an eye for design and content quality is a plus.
*ASSUMPTION:* Candidates with relevant experience in the Fin-Tech industry and a strong understanding of marketing automation tools will be prioritized.
💰 Compensation & Benefits
Salary Range: SAR 25,000 - 35,000 per month ( Industry standard for a Senior Product Marketing Specialist in Riyadh, Saudi Arabia )
Benefits:
- Comprehensive health insurance
- Retirement plan contributions
- Generous vacation policy
- Performance-based bonuses
- Professional development opportunities
*Assumption:* The salary range is estimated based on industry standards for a Senior Product Marketing Specialist in Riyadh, Saudi Arabia. The actual salary may vary depending on the candidate's experience and qualifications.
Working Hours: Full-time (40 hours per week), with flexible hours based on project needs.
📌 Applicant Insights
Company Context
Industry: Financial Services
Company Size: Small (11-50 employees)
Founded: 2021
Company Description: SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.
Company Specialties: Spend Management Software
Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing.
Work Arrangement: On-site, with occasional remote work for specific projects.
Growth Opportunities: Potential career growth paths include Senior Marketing Manager or Marketing Director roles as the company expands.
*ASSUMPTION:* This role is ideal for a motivated marketing professional seeking to grow their career in a dynamic Fin-Tech startup environment.
Location & Work Environment
Office Type: Modern, collaborative office space in Riyadh, Saudi Arabia.
Office Location(s): King Fahad Road, Riyadh, SA
Geographic Context: Riyadh, the capital and largest city of Saudi Arabia, offers a mix of traditional and modern culture, with a growing expat community.
Work Schedule: Standard office hours with flexible arrangements based on project needs.
*ASSUMPTION:* Riyadh provides a unique blend of cultural experiences and modern amenities, making it an attractive location for expat professionals.
Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. On-site or virtual interview with the hiring manager
4. Final interview with the Head of Marketing or another senior team member
Key Assessment Areas:
1. Marketing strategy and campaign planning
2. Data analysis and reporting skills
3. Vendor management and negotiation skills
4. Cultural fit and team dynamics
Application Tips:
1. Tailor your resume and cover letter to highlight relevant marketing campaign experiences and data-driven achievements.
2. Prepare for behavioral interview questions focusing on problem-solving, leadership, and collaboration skills.
3. Research SiFi's products and services to demonstrate your understanding of the company and its mission.
*ASSUMPTION:* Successful candidates will be able to articulate a clear marketing strategy, analyze data effectively, and showcase strong vendor management skills.
🛠️ Tools & Technologies
- Google Analytics
- HubSpot
- SEMrush
- Social media management platforms (e.g., Hootsuite, Buffer)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION:* Proficiency in these tools is essential for success in this role. Candidates with additional relevant marketing tools experience are encouraged to apply.
👔 Cultural Fit Considerations
Company Values:
1. Innovation
2. Customer-centricity
3. Collaboration
4. Integrity
5. Excellence
Work Style:
1. Agile and adaptive
2. Data-driven and analytical
3. Collaborative and team-oriented
4. Results-focused and accountable
5. Continuous learning and improvement
Self-Assessment Questions:
1. How do you stay updated on industry trends and emerging marketing technologies?
2. Can you provide an example of a successful marketing campaign you've led, and how you optimized it based on data insights?
3. How do you approach vendor management, and can you share a challenge you've overcome in this area?
4. How do you ensure high-quality execution of marketing initiatives when working with external partners?
5. How do you balance innovation with consistent brand messaging and customer experience?
*ASSUMPTION:* Candidates who align strongly with SiFi's values and work style, and can provide compelling examples of their marketing expertise, will be strong fits for this role.
⚠️ Potential Challenges
1. Work-Life Balance: The role may require occasional work outside of standard office hours to meet project deadlines.
2. Fast-Paced Environment: SiFi is a rapidly growing startup, which can be both exciting and challenging at times.
3. Cross-Functional Collaboration: Working closely with various teams may require strong communication and project management skills to ensure smooth collaboration.
*ASSUMPTION:* Prospective candidates should be prepared to work in a dynamic, fast-paced environment and be comfortable with occasional flexibility in their work schedule.
📈 Similar Roles Comparison
1. Role Differences: Unlike traditional marketing roles, this position focuses heavily on data-driven optimization and vendor management, with a strong emphasis on campaign leadership and cross-functional collaboration.
2. Industry Context: The Fin-Tech industry is highly competitive and rapidly evolving, requiring marketing professionals to stay current with emerging technologies and trends.
3. Career Path Comparison: This role offers a clear path to senior marketing management or director roles as the company grows, providing ample opportunities for career advancement.
*ASSUMPTION:* Candidates should be prepared to work in a dynamic, data-driven environment and be comfortable with the unique challenges and opportunities presented by the Fin-Tech industry.
📝 Sample Projects
1. Campaign Planning and Execution: Develop and execute a comprehensive marketing campaign strategy for a new Fin-Tech product launch, including digital advertising, content marketing, and event planning.
2. Performance Analysis and Reporting: Analyze marketing data to identify trends, optimize campaigns, and generate detailed reports for stakeholders.
3. Vendor Management: Negotiate and manage relationships with external agencies and vendors to ensure high-quality execution of marketing initiatives within budget and timeline constraints.
*ASSUMPTION:* Candidates should be prepared to provide specific examples of their marketing campaign experiences, data analysis projects, and vendor management successes during the interview process.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: What are the key priorities for this role in the first 30-60-90 days?
2. Team Dynamics: How does the marketing team collaborate with other departments, and what is the team's culture like?
3. Company Growth: What are the company's plans for expansion, and how will this role contribute to that growth?
4. Professional Development: What opportunities are there for professional growth and development within the company?
5. Work-Life Balance: How does the company support work-life balance for its employees?
*ASSUMPTION:* Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to SiFi's mission and values.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://talent360.freshteam.com/jobs/1pxrB2_bAPpF/sr-product-marketing-specialist).
2. Tailor your resume and cover letter to highlight relevant marketing campaign experiences and data-driven achievements.
3. Prepare for behavioral interview questions focusing on problem-solving, leadership, and collaboration skills.
4. Research SiFi's products and services to demonstrate your understanding of the company and its mission.
5. Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
