Sr. Product Marketing Visual Designer

📌 Core Information 🔹 Job Title: Senior Product Marketing Visual Designer 🔹 Company: 6sense 🔹 Location: United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 7, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🚀 Job Overview Key aspects of this role include: 1. Creative Problem-Solving: Transform complex B2B software concepts into clear, intuitive marketing websites and materials. 2. Collaboration: Work closely with content strategists and product marketers to craft visual narratives that simplify intricate product concepts. 3. Brand Stewardship: Maintain a consistent brand experience across all digital marketing touchpoints while pushing creative boundaries. 4. Iterative Design: Continuously refine and improve designs based on user feedback and data-driven insights. 5. Cross-Functional Teamwork: Collaborate with various teams to ensure visual designs align with broader marketing objectives and business goals. ASSUMPTION: This role requires a strong understanding of B2B SaaS environments, particularly involving complex product ecosystems. A successful candidate will have experience working with intricate product concepts and translating them into engaging visual designs. 📋 Key Responsibilities 🔹 Design Marketing Websites: Create visually compelling and intuitive marketing websites that effectively communicate complex B2B SaaS products and services to prospective customers. 🔹 Develop User Flows: Design user flows and journey maps that guide visitors through a coherent narrative about our complex technical solutions. 🔹 Create Wireframes & Prototypes: Develop wireframes, mockups, and interactive prototypes for marketing websites that showcase product capabilities in an accessible way. 🔹 Design Marketing Materials: Develop presentation templates and marketing materials that visually translate intricate technical information into clear, persuasive stories. 🔹 Collaborate with Teams: Work with content strategists and product marketers to create visual narratives that simplify complex product concepts for various audiences. 🔹 Maintain Brand Consistency: Ensure a consistent brand experience across all digital marketing touchpoints while pushing creative boundaries. ASSUMPTION: This role requires a strong understanding of responsive web design, information hierarchy, and conversion-focused user experiences. A successful candidate will be able to create visually appealing designs that effectively communicate complex technical concepts and drive user engagement. 🎯 Required Qualifications Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field. Experience: - Proven experience (5+ years) in marketing website design, with a strong portfolio demonstrating excellent visual storytelling and design principles for B2B audiences. - Expert-level proficiency in design tools, including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign). - Strong skills in creating presentation materials (primarily PowerPoint) that transform technical concepts into clear visual narratives. - Demonstrated ability to understand and distill complex, technical B2B software concepts into engaging visual designs that “show, don’t tell.” Required Skills: - Proven experience in marketing website design with a strong portfolio demonstrating excellent visual storytelling and design principles for B2B audiences. - Expert-level proficiency in design tools, including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign). - Strong skills in creating presentation materials (primarily PowerPoint) that transform technical concepts into clear visual narratives. - Demonstrated ability to understand and distill complex, technical B2B software concepts into engaging visual designs that “show, don’t tell.” - Exceptional understanding of responsive web design, information hierarchy, and conversion-focused user experiences. - Experience collaborating with marketing teams to create cohesive digital experiences that align with broader marketing objectives. - Strong communication skills with the ability to explain design decisions that support marketing goals. Preferred Qualifications - Experience in B2B SaaS environments, particularly involving complex product ecosystems. - Background in information design or data visualization for marketing materials. - Understanding of web analytics and how design decisions impact marketing conversion metrics. - Experience with A/B testing and iterative design processes for marketing websites. ASSUMPTION: While not required, experience in B2B SaaS environments and familiarity with complex product ecosystems can be highly beneficial for this role. A successful candidate will have a strong understanding of B2B marketing and be able to create visually appealing designs that effectively communicate intricate technical concepts. 💰 Compensation & Benefits Salary Range: $103,500 - $151,800 per year. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. Benefits: - Health Coverage: Comprehensive medical, dental, and vision insurance plans. - Paid Parental Leave: Generous leave policies for new parents. - Generous Paid Time-Off & Holidays: Competitive vacation time and paid holidays. - Quarterly Self-Care Days Off: Additional days off to prioritize employee well-being. - Stock Options: Eligibility to receive stock options as part of the total compensation package. - Equipment & Support: Provided with the necessary equipment and support to work effectively, both remotely and in the office. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on factors such as work location, candidate's experience, and negotiation. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically B2B Marketing and Sales Software. Company Size: Medium-sized (1,001-5,000 employees), providing ample opportunities for growth and collaboration. Founded: 2013, with a decade of experience in the B2B marketing and sales software industry. Company Description: - 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. - The company's Revenue AI platform unlocks the ability to create, manage, and convert high-quality pipeline to revenue, helping customers achieve 2X increases in average contract value, 4X increases in win rate, and 20-40% reduction in time to close deals. Company Specialties: - Predictive intelligence, predictive marketing, and B2B marketing. - Predictive sales, artificial intelligence, and B2B sales. - Account intelligence, sales intelligence, and ABM (Account-Based Marketing). - Generative AI, conversational email, pipeline intelligence, intent data, and ABX (Always Be X). Company Website: 6sense.com ASSUMPTION: 6sense is a well-established company in the B2B marketing and sales software industry, with a strong focus on predictive intelligence and AI-driven solutions. A successful candidate will be excited about the opportunity to work on cutting-edge technology and contribute to the company's continued growth and success. 📊 Role Analysis Career Level: Mid-Senior (5-10 years of experience), with opportunities for growth and advancement within the organization. Reporting Structure: This role reports directly to the Senior Manager, Product Marketing. Work Arrangement: Remote-friendly work environment with flexible hours and the option to work from one of the company's offices. Growth Opportunities: - Opportunities to work on high-impact projects and contribute to the company's continued success. - Potential to take on additional responsibilities and advance within the product marketing team. - Exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations. ASSUMPTION: This role offers ample opportunities for professional growth and development within the product marketing team. A successful candidate will be eager to take on new challenges and contribute to the company's ongoing success. 🌍 Location & Work Environment Office Type: 6sense maintains offices in San Francisco, Austin, New York, and London, with a remote-friendly work environment that supports both on-site and hybrid work arrangements. Office Location(s): - San Francisco, CA: 450 Mission St, San Francisco, CA 94105, US - Austin, TX: 1000 E 6th St, Austin, TX 78702, US - New York, NY: 11 E 26th St, 20th Floor, New York, NY 10010, US - London, UK: 2 Swan Lane, London, England N20 0PL, GB Geographic Context: - San Francisco: Known for its vibrant tech industry, diverse culture, and beautiful landscapes. - Austin: A thriving tech hub with a strong startup scene, live music, and outdoor activities. - New York: The global center for finance, media, and entertainment, offering endless cultural experiences. - London: A major global city with a rich history, diverse culture, and thriving tech industry. Work Schedule: Flexible hours with a focus on results and productivity, rather than strict office hours. ASSUMPTION: 6sense's remote-friendly work environment and global office locations provide employees with the flexibility to choose a work arrangement that best suits their needs and preferences. A successful candidate will be comfortable working in a dynamic, global team and adapting to different time zones and cultural contexts. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. Design challenge or case study to evaluate problem-solving skills and design thinking. 4. Final interview with the hiring manager and/or other team members to discuss the role, company culture, and answer any questions. Key Assessment Areas: 1. Design Skills: Ability to create visually compelling and intuitive designs that effectively communicate complex technical concepts. 2. Problem-Solving: Demonstrated ability to understand and distill intricate, technical B2B software concepts into engaging visual designs. 3. Communication: Strong communication skills, with the ability to explain design decisions that support marketing goals. 4. Cultural Fit: Alignment with 6sense's values, including accountability, growth mindset, integrity, fun, and one team. Application Tips: 1. Resume Customization: Tailor your resume to highlight relevant skills and experiences that match the required qualifications for this role. 2. Portfolio Preparation: Prepare a diverse portfolio showcasing your best work, with a focus on marketing website design and visual storytelling for B2B audiences. 3. Cover Letter: Craft a compelling cover letter that demonstrates your understanding of the role, your relevant skills, and your enthusiasm for the opportunity to work at 6sense. 4. Follow-Up: After submitting your application, follow up with the hiring manager to express your interest in the role and reiterate your qualifications. ATS Keywords: To increase your application's visibility, include relevant keywords from the job description in your resume, such as: - Marketing website design - B2B SaaS products - Visual storytelling - Responsive web design - Information hierarchy - User experience - Collaboration - Communication - Data visualization - A/B testing - Iterative design ASSUMPTION: The application process for this role is designed to assess your design skills, problem-solving abilities, and cultural fit with 6sense. A successful candidate will be proactive, detail-oriented, and passionate about creating visually appealing designs that effectively communicate complex technical concepts. 🛠️ Tools & Technologies - Design tools: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Presentation software: PowerPoint - Prototyping tools: InVision, Adobe XD, or similar - Collaboration platforms: Slack, Microsoft Teams, or similar - Project management tools: Asana, Jira, or similar ASSUMPTION: Familiarity with the listed design tools and collaboration platforms is essential for this role. A successful candidate will have expert-level proficiency in Figma and Adobe Creative Suite, as well as experience working with other relevant design and collaboration tools. 👔 Cultural Fit Considerations Company Values: - Accountability: Take ownership of your work and responsibilities, and hold yourself and others accountable for results. - Growth Mindset: Embrace continuous learning and improvement, and foster a culture of growth and innovation. - Integrity: Act with honesty, transparency, and ethical behavior in all aspects of your work. - Fun: Foster a positive, inclusive, and enjoyable work environment that values work-life balance. - One Team: Collaborate effectively with colleagues, fostering a sense of shared purpose and collective success. Work Style: - Creative Problem-Solving: Thrive on tackling complex challenges and finding innovative solutions. - Collaborative: Work effectively with cross-functional teams to achieve common goals and drive collective success. - Adaptable: Embrace change and adapt to new situations, tools, and processes as needed. - Detail-Oriented: Pay close attention to details, ensuring high-quality output and minimal errors. - Results-Driven: Focus on delivering tangible results and contributing to the company's overall success. Self-Assessment Questions: 1. Alignment with Specific Company Value: How have you demonstrated your commitment to [specific company value, e.g., accountability] in your previous roles, and how will you apply this value in your work at 6sense? 2. Comfort with Specific Work Environment: How do you ensure your work remains productive and high-quality when working remotely or in a hybrid work arrangement, and how do you maintain effective communication with your team members? 3. Personal Work Style Fit: Describe a situation where you had to adapt your work style to fit a new project or team dynamic, and how did you ensure your contributions remained valuable and impactful? ASSUMPTION: 6sense values candidates who embody their core values and can thrive in a dynamic, collaborative work environment. A successful candidate will be able to demonstrate their alignment with the company's values and their ability to adapt to different work arrangements and team dynamics. ⚠️ Potential Challenges 1. Role-Specific Challenge: Balancing the need to create visually appealing designs with the requirement to maintain a consistent brand experience across all digital marketing touchpoints. 2. Company-Specific Challenge: Working effectively in a remote-friendly environment, collaborating with team members across different time zones and cultural contexts. 3. Industry-Specific Challenge: Keeping up with the latest design trends and tools in the fast-paced B2B marketing and sales software industry. 4. Work Arrangement-Specific Challenge: Managing time effectively when working remotely, ensuring productivity and maintaining a healthy work-life balance. ASSUMPTION: A successful candidate will be proactive in addressing these potential challenges and leveraging their skills and experiences to overcome obstacles and drive success in their role. 📈 Similar Roles Comparison 1. How This Role Differs from Related Positions: This role focuses specifically on marketing website design for B2B SaaS products, requiring a strong understanding of complex technical concepts and the ability to translate them into engaging visual designs. Related roles may focus more broadly on graphic design, user experience design, or product marketing, with less emphasis on intricate technical concepts. 2. Industry-Specific Context: The B2B marketing and sales software industry is highly competitive and fast-paced, with a strong emphasis on innovation, data-driven decision-making, and continuous improvement. This role requires a deep understanding of B2B marketing principles and the ability to create visually compelling designs that effectively communicate complex technical concepts. 3. Career Path Comparison: This role offers a clear path for career growth and advancement within the product marketing team, with opportunities to take on additional responsibilities and contribute to the company's ongoing success. Related roles may offer similar growth opportunities, but with a different focus on specific aspects of product marketing, graphic design, or user experience. ASSUMPTION: This role is unique in its focus on marketing website design for complex B2B SaaS products, requiring a strong understanding of intricate technical concepts and the ability to create visually appealing designs that effectively communicate these concepts to prospective customers. A successful candidate will be excited about the opportunity to work on cutting-edge technology and contribute to the company's continued growth and success. 📝 Sample Projects 1. Role-Specific Project: Design a marketing website for a new B2B SaaS product, showcasing its unique features and benefits while maintaining a consistent brand experience across all digital marketing touchpoints. 2. Industry-Specific Project: Create a visual narrative for a complex B2B SaaS product, simplifying intricate technical information into clear, persuasive stories that resonate with potential customers. 3. Reporting-Specific Project: Collaborate with the product marketing team to develop a presentation template that effectively communicates the value proposition of a suite of B2B SaaS products to potential customers and partners. ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities a successful candidate can expect to encounter in this role. A strong portfolio showcasing relevant work experience and a clear understanding of the project requirements will be essential for a successful application. ❓ Key Questions to Ask During Interview 1. Role-Specific Question: How does the company ensure that marketing website designs remain visually appealing and consistent with the brand identity across various products and platforms? 2. Team-Specific Question: How does the product marketing team collaborate with other departments, such as product management and engineering, to ensure marketing materials accurately reflect the latest product features and benefits? 3. Company-Specific Question: How does 6sense support the professional development and growth of its employees, particularly those in creative roles like product marketing visual designers? 4. Industry-Specific Question: How does the company stay ahead of design trends and tools in the fast-paced B2B marketing and sales software industry, and how does this influence the work of product marketing visual designers? 5. Work Arrangement-Specific Question: How does the company support employees working remotely, and what resources are available to ensure productivity and work-life balance? ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, as well as to assess their fit with the organization's culture and values. A successful candidate will be proactive in asking thoughtful questions that demonstrate their interest in the role and their commitment to contributing to the company's success. 📈 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 6sense - Senior Product Marketing Visual Designer 2. Tailor your resume to highlight relevant skills and experiences that match the required qualifications for this role. 3. Prepare a diverse portfolio showcasing your best work, with a focus on marketing website design and visual storytelling for B2B audiences. 4. Craft a compelling cover letter that demonstrates your understanding of the role, your relevant skills, and your enthusiasm for the opportunity to work at 6sense. 5. Follow up with the hiring manager to express your interest in the role and reiterate your qualifications. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.