Sr. Program Manager, EU Brand Owner Growth

📌 Core Information

🔹 Job Title: Sr. Program Manager, EU Brand Owner Growth

🔹 Company: Amazon

🔹 Location: Luxembourg

🔹 Job Type: Hybrid (Luxembourg, London, Munich)

🔹 Category: Brand Management, Program Management

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing an EU-specific Brand Building Framework
• Leading the strategy and execution of Tailored Promotions
• Designing and launching projects focused on increasing customer lifetime value
• Creating and optimizing advertising solutions to enhance brand awareness
• Analyzing complex data sets to identify growth opportunities and measure program effectiveness

ASSUMPTION: This role requires a strong strategic thinker with a proven track record in brand management and program execution. The ideal candidate will have experience working with complex data sets and driving end-to-end projects that deliver measurable business impact.

📋 Key Responsibilities

✅ Develop and implement an EU-specific Brand Building Framework that addresses the diverse needs of brands across different growth stages

✅ Lead the strategy and execution of Tailored Promotions to help sellers build stronger customer relationships

✅ Design and launch projects focused on increasing customer lifetime value for brands

✅ Create and optimize advertising solutions that enhance brand awareness and drive qualified traffic

✅ Analyze complex data sets to identify growth opportunities and measure program effectiveness

✅ Work independently to manage cross-functional stakeholders both within and outside the EU region

✅ Develop and implement solutions that drive brand awareness and equity in the EU marketplace

✅ Partner with stakeholders to launch initiatives that support sellers in achieving their brand-building objectives

ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously. The ideal candidate will have strong stakeholder management skills and the ability to work effectively in a cross-functional environment.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5-10 years of experience in brand management, program management, or a related field

Required Skills:

• Strategic Thinking
• Analytical Capabilities
• Stakeholder Management
• Project Management
• Data Analysis
• Brand Building
• Customer Loyalty
• Advertising Solutions
• Cross-Functional Collaboration
• Customer Relationship Management
• Growth Strategy
• Brand Awareness
• Tailored Promotions
• Customer Lifetime Value
• Problem Solving
• Innovation

Preferred Skills:

• Experience working with Amazon's internal tools and systems
• Fluency in multiple European languages

ASSUMPTION: The ideal candidate will have a strong background in brand management and program execution, with a proven track record of driving measurable business impact. Experience working with Amazon's internal tools and systems, as well as fluency in multiple European languages, would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products
• Access to Amazon's learning and development programs

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Luxembourg, London, and Munich. Actual compensation may vary based on experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,000+ employees (Global), 728,796 employees (LinkedIn)

Founded: 1994 (as Amazon.com, Inc.)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon's mission is to be Earth's most customer-centric company
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking

Company Specialties:

• E-commerce platform and services
• Cloud computing and storage (Amazon Web Services)
• Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
• Artificial intelligence and machine learning (Alexa, Amazon Echo)

Company Website: Amazon.com

ASSUMPTION: Amazon is a large, global company with a strong focus on innovation and customer-centricity. The company offers a wide range of products and services, with a strong presence in the e-commerce and technology industries.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the EU Brand Owner Growth team lead

Work Arrangement: Hybrid (2-3 days on-site, 2-3 days remote)

Growth Opportunities:

• Potential to move into a management role within the EU Brand Owner Growth team
• Opportunity to work on high-impact projects that drive business growth
• Access to Amazon's learning and development programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to move into a management role or take on more responsibility within the EU Brand Owner Growth team.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Luxembourg, London, Munich

Geographic Context:

• Luxembourg: A small, landlocked country in Western Europe, with a multicultural population and a strong focus on finance and technology
• London: The capital and largest city of the United Kingdom, with a diverse population and a thriving business and cultural scene
• Munich: The capital of the German state of Bavaria, known for its rich history, vibrant culture, and strong economy

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment, with a balance of on-site and remote work. They will also be able to thrive in a multicultural, multinational environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the EU Brand Owner Growth team
• On-site or virtual interview with the hiring manager and a panel of team members
• Final interview with the EU Brand Owner Growth team lead

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical capabilities and data-driven decision-making
• Stakeholder management and communication skills
• Project management and execution skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with brand management, program execution, and data analysis
• Demonstrate your understanding of Amazon's business and the EU market

ATS Keywords: Brand Management, Program Management, Data Analysis, Strategic Thinking, Stakeholder Management, Customer Loyalty, Brand Awareness, Customer Lifetime Value, Tailored Promotions, EU Market, Amazon

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, analytical capabilities, and stakeholder management skills. Applicants should be prepared to demonstrate their understanding of the EU market and Amazon's business.

🛠️ Tools & Technologies

• Amazon's internal tools and systems (e.g., Amazon Seller Central, Amazon Advertising)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Microsoft Office Suite, Slack, Zoom)

ASSUMPTION: The ideal candidate for this role will have experience working with Amazon's internal tools and systems, as well as data analysis and project management tools. Familiarity with Microsoft Office Suite and communication and collaboration tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsession
• Ownership
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality
• Earn Trust

Work Style:

• Fast-paced and dynamic environment
• Strong focus on innovation and continuous improvement
• Collaborative and cross-functional teamwork
• Results-driven and data-informed decision-making
• High degree of independence and ownership

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding customer needs?
• Are you comfortable working in a fast-paced, dynamic environment and driving results through data-informed decision-making?
• Do you thrive in a collaborative, cross-functional team setting and enjoy working with diverse stakeholders?
• Are you able to take ownership of projects and drive them to completion with minimal guidance?

ASSUMPTION: The ideal candidate for this role will be highly motivated, results-driven, and comfortable working in a fast-paced, dynamic environment. They will also be a strong communicator and collaborator, with a customer-centric mindset and a passion for innovation.

⚠️ Potential Challenges

• Managing a large portfolio of brands with diverse needs and growth stages
• Navigating complex data sets and identifying actionable insights
• Balancing strategic thinking with tactical execution and day-to-day management
• Working effectively in a hybrid environment and managing remote team members
• Adapting to a fast-paced, dynamic work environment and changing priorities

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and managing a large portfolio of brands with diverse needs. They will also be skilled at navigating complex data sets and identifying actionable insights, as well as balancing strategic thinking with tactical execution.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Senior Program Manager role within a large, multinational company
• However, this role has a specific focus on the EU market and driving growth for Amazon's third-party seller community
• Career progression in this role could lead to a management role within the EU Brand Owner Growth team or a similar role within Amazon's global brand management organization

ASSUMPTION: This role is similar to a Senior Brand Manager or Senior Program Manager role within a large, multinational company, but with a specific focus on the EU market and driving growth for Amazon's third-party seller community. Career progression in this role could lead to a management role within the EU Brand Owner Growth team or a similar role within Amazon's global brand management organization.

📝 Sample Projects

• Developing and implementing an EU-specific Brand Building Framework that addresses the diverse needs of brands across different growth stages
• Launching a strategic project focused on increasing customer lifetime value for a specific vertical within Amazon's EU marketplace
• Creating and optimizing advertising solutions that enhance brand awareness and drive qualified traffic for a portfolio of brands within the EU market

ASSUMPTION: The ideal candidate for this role will have experience working on similar projects within a brand management or program management capacity. They will also be comfortable working with complex data sets and driving end-to-end projects that deliver measurable business impact.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the EU Brand Owner Growth team and the priorities for this role in the first 90 days?
• How does this role collaborate with other teams within Amazon, such as Amazon Seller Services and Amazon Advertising?
• What are the key challenges facing the EU Brand Owner Growth team, and how can this role help address them?
• How does Amazon support the professional development and growth of its employees, particularly within the EU Brand Owner Growth team?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The ideal candidate for this role will be curious and proactive, with a strong desire to understand the team's dynamics and priorities. They will also be strategic and forward-thinking, with a focus on driving measurable business impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand management, program execution, and data analysis
• Prepare for your interview by researching Amazon's business and the EU market, as well as the specific challenges facing the EU Brand Owner Growth team
• If selected for an on-site or virtual interview, be prepared to discuss your experience with brand management, program execution, and data analysis, as well as your understanding of Amazon's business and the EU market
• Follow up with the hiring manager or the EU Brand Owner Growth team within 24 hours of your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.