📌 Core Information
🔹 Job Title: Sr. Regional Marketing Manager, Mid-Atlantic (Remote)
🔹 Company: CrowdStrike
🔹 Location: USA - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 7-15 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational leadership for field marketing across NAMER region
- Building and executing integrated programs to generate pipeline and accelerate deals
- Collaboration with regional sales, channel teams, and corporate marketing
- Adapting global marketing programs to local market realities
- Measuring and optimizing marketing activities based on data and feedback
ASSUMPTION: This role requires a proactive, collaborative marketer with experience in field and partner marketing, able to thrive in fast-paced environments and adapt to various segments and partner motions.
📋 Key Responsibilities
✅ Operate as a marketing business owner, accountable for regional pipeline goals, new logo growth, and revenue acceleration across enterprise and partner segments.
✅ Serve as the voice of the region, ensuring alignment with global marketing programs while adapting content, messaging, and execution to local market realities.
✅ Collaborate closely with sales, SDRs, and channel teams to drive Stage 1 pipeline generation, ensuring every touchpoint is connected and measurable.
✅ Orchestrate integrated field campaigns—including CrowdTour, roadshows, executive dinners, and ABX plays—to deliver both brand and business impact.
✅ Partner with product marketing, growth ops, and regional campaigns to build targeted programs and meaningful customer journeys.
✅ Measure and report ROI for all marketing activities; optimize based on data, insights, and feedback loops.
✅ Support and onboard new teammates, contributing to team culture and knowledge-sharing.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, executive communication, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-15 years of progressive B2B marketing experience, including ownership of field/partner marketing campaigns in the tech sector (preferably cybersecurity or IT)
Required Skills:
- Proven ability to build and scale regional marketing programs that drive tangible business outcomes
- Strong cross-functional collaboration and executive communication skills
- Experience executing campaigns to win net new logos and increase customer adoption within install base, campaign orchestration (e.g., account-based marketing), and pipeline reporting
- Familiarity with Salesforce, Marketo (or similar), and data-driven measurement frameworks
- Comfort with ambiguity and a need for action; resourceful, organized, and outcomes-driven
- A reputation for being a team player and trusted partner to sales and business stakeholders
Preferred Skills:
- Cybersecurity experience or knowledge of threat intelligence landscape
- Past experience working with agencies or third-party vendors
- Passion for data storytelling and campaign optimization
- Curiosity, loyalty, and a commitment to growing alongside a high-performance team
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's global presence.
💰 Compensation & Benefits
Salary Range: $120,000 - $200,000 per year + variable/incentive compensation + equity + benefits
Benefits:
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world-class amenities
- Great Place to Work Certified™ across the globe
Working Hours: Full-time (40 hours/week) with flexibility for remote work
ASSUMPTION: The salary range provided is based on the company's self-reported data and industry standards for similar roles. The total compensation package may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2011 (14 years ago)
Company Description:
- CrowdStrike is a global leader in cybersecurity, protecting the people, processes, and technologies that drive modern organizations
- Their mission is to stop breaches by providing the world's most advanced AI-native platform for protecting critical areas of enterprise risk
- They protect customers across all industries, including Fortune 500 companies, mid-market businesses, and small businesses
Company Specialties:
- Next-Generation Endpoint Protection
- Endpoint Detection and Response
- Next Generation Anti-Virus
- Managed Threat Hunting
- Incident Response
- Threat Intelligence
- Malware Prevention
- Malware Detection
- Machine Learning
- Cloud-Delivered Endpoint Protection
Company Website: http://www.crowdstrike.com
ASSUMPTION: CrowdStrike's large size and global presence indicate a well-established company with extensive resources and opportunities for career growth.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence
Reporting Structure: This role reports directly to the VP of Marketing, Americas and is responsible for leading field marketing efforts across the NAMER region
Work Arrangement: Remote (100%) with flexibility for occasional in-person meetings or events
Growth Opportunities:
- Potential to advance to a leadership role within the marketing organization
- Opportunities to work on high-impact projects and campaigns
- Chance to collaborate with cross-functional teams and develop skills in various marketing disciplines
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given CrowdStrike's large size and global presence.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Remote, US
Geographic Context:
- CrowdStrike is headquartered in Sunnyvale, California, but this role can be performed remotely from anywhere in the United States
- The NAMER region covers North America, the Middle East, and Africa
- The role requires occasional travel for events and meetings
Work Schedule: Full-time (40 hours/week) with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while occasional travel may be required for events and meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the VP of Marketing, Americas
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytics
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of CrowdStrike's products, services, and market position
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Showcase your ability to work effectively in a remote, collaborative environment
ATS Keywords: B2B Marketing, Field Marketing, Partner Marketing, Campaign Execution, Sales Alignment, Data-Driven Measurement, Account-Based Marketing, Pipeline Reporting, Salesforce, Marketo, Team Player, Communication Skills, Resourcefulness, Organizational Skills, Customer Adoption
ASSUMPTION: CrowdStrike's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team, One Dream
- Innovation and Agility
- Integrity and Accountability
- Fun and Excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and resilient
- Customer-focused and customer-obsessed
- Fun and positive work environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a proven track record of driving business outcomes through marketing campaigns?
- Are you passionate about cybersecurity and staying up-to-date with industry trends?
ASSUMPTION: CrowdStrike's company culture emphasizes collaboration, innovation, and customer obsession, with a focus on driving business outcomes through marketing efforts.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
- Occasional travel requirements for events and meetings
- Keeping up with industry trends and best practices in cybersecurity marketing
- Balancing global marketing program alignment with local market realities
- Measuring and optimizing marketing activities based on data and feedback loops
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and data-driven marketer to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on field marketing and regional pipeline generation within the cybersecurity industry
- Compared to other senior marketing roles, this position requires a higher degree of cross-functional collaboration and regional adaptation
- Career progression may involve moving into a leadership role within the marketing organization or transitioning to a different function within CrowdStrike
ASSUMPTION: This role offers a unique opportunity to gain experience in field marketing and regional pipeline generation within the cybersecurity industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive pipeline and brand awareness in a specific vertical or geographic market
- Collaborating with product marketing to create targeted content and messaging for a new product launch or feature update
- Partnering with regional campaigns to build and optimize customer journeys for a specific customer segment or persona
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a combination of marketing expertise, cross-functional collaboration, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for the NAMER region and how this role will contribute to its development and execution?
- How does this role collaborate with the global marketing team to ensure alignment with global programs while adapting to local market realities?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does CrowdStrike support the professional development and growth of its marketing team members?
- What is the typical work-life balance for this role, and how does CrowdStrike support remote work?
ASSUMPTION: These questions demonstrate your interest in the role's strategic context, day-to-day responsibilities, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Showcase your ability to work effectively in a remote, collaborative environment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
