📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager, Specialty
🔹 Company: Thrive Pet Healthcare
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (with up to 10% travel)
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing operations for emergency, specialty, and urgent care hospitals
- Growing year-over-year performance through effective marketing programs and community outreach
- Coaching hospitals on marketing best practices to support revenue and visit growth
- Collaborating with various teams to implement marketing programs and demand generation campaigns
- Managing local marketing efforts within budget
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with stakeholders.
📋 Key Responsibilities
✅ Grow year-over-year emergency, specialty, and urgent care hospitals’ performance through effective marketing programs with a focus on vet relations and community outreach tactics that target referring veterinarians
✅ Grow year-over-year performance of key markets through in-network referrals, market-level marketing tactics, and brand awareness
✅ Utilize reports on B2B referrals to optimize the referral business of Thrive’s emergency, specialty, and urgent care hospitals
✅ Integrate any new hospitals or new hospital leadership into Thrive’s marketing programs
✅ Support the opening of new emergency, specialty, and urgent care hospitals and implement a plan of growth for the first 12 months and support beyond
✅ Assess hospital needs and requests and deliver the appropriate support that leads to the best outcome for our teams AND pet owners
✅ Operate local marketing efforts within budget
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong communication skills to manage multiple priorities and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in field, regional, and veterinary referral marketing
Required Skills:
- Proven knowledge of key marketing and advertising principles
- Strong analytical approach to evaluating attribution, funnel metrics, and campaign performance
- Solution-oriented mindset with the ability to troubleshoot
- Experience with project management
- Organized, collaborative, self-starting, and strong communication (written and verbal) skills
- Ability to analyze work for improvements, solicit and incorporate feedback
- Ability to foster relationships with key stakeholders based on trust
Preferred Skills:
- Knowledge of the veterinary industry
ASSUMPTION: Candidates with experience in the veterinary industry and a proven track record of driving growth through effective marketing strategies will be strongly considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Regional Marketing Manager with 7+ years of experience in the Austin, TX area)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and holiday schedule
- Pet care discounts and other employee perks
Working Hours: Full-time (40 hours per week) with up to 10% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Thrive Pet Healthcare operates in the veterinary services industry, focusing on providing a comprehensive continuum of care for pets.
Company Size: Thrive Pet Healthcare has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.
Founded: 2003, with a mission to provide personalized, accessible care through every stage of a pet’s life and health.
Company Description:
- Thrive Pet Healthcare is one of the first veterinary services offering a comprehensive continuum of care for pets’ primary, specialty, and acute needs.
- The organization provides industry-first benefits for practice staff while elevating privately held veterinary hospitals with innovative service and technology solutions.
- Thrive Pet Healthcare focuses on the needs of care providers and professional collaboration to support the well-being of the industry and raise the national bar for veterinary excellence.
Company Specialties:
- Veterinary routine care
- Veterinary surgeries
- Veterinary illness & injury
- Veterinary emergency services
- Pet dermatology
- Veterinary internal medicine
- Pet dentistry
- Pet oncology
- Pet neurology
- Pet ophthalmology
Company Website: Thrive Pet Healthcare
ASSUMPTION: Thrive Pet Healthcare's extensive network of veterinary providers and membership program enable it to provide personalized, accessible care through every stage of a pet’s life and health.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving marketing operations and growth across multiple hospitals.
Reporting Structure: This role reports directly to the Vice President of Marketing and collaborates with various teams, including brand, creative, communications, and digital marketing teams, as well as hospital leadership and operations managers.
Work Arrangement: On-site with up to 10% travel to support business needs.
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department or expand into other areas of the organization.
- Opportunities to gain experience in various marketing disciplines and collaborate with diverse teams.
- Chance to make a significant impact on the growth and success of Thrive Pet Healthcare's emergency, specialty, and urgent care hospitals.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a large, established organization in the veterinary services industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): 211 Walter Seaholm Drive, Suite 200, Austin, TX 78701, US
Geographic Context:
- Austin, Texas, is a vibrant, growing city with a strong job market and a high quality of life.
- The city is known for its tech industry, live music scene, and outdoor activities.
- Austin has a humid subtropical climate with mild winters and hot summers.
Work Schedule: Full-time (40 hours per week) with up to 10% travel to support business needs.
ASSUMPTION: Austin, Texas, offers a dynamic, multicultural environment with ample opportunities for professional growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Vice President of Marketing
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Leadership and team management
- Cultural fit and alignment with Thrive Pet Healthcare's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your experience with regional marketing, demand generation, and community outreach tactics.
- Demonstrate your understanding of the veterinary industry and Thrive Pet Healthcare's unique value proposition.
- Showcase your ability to build and maintain effective relationships with stakeholders.
ATS Keywords: Regional Marketing, Demand Generation, Community Outreach, Veterinary Referral Marketing, Marketing Strategy, Marketing Planning, Analytical Skills, Data-Driven Decision Making, Leadership, Team Management, Cultural Fit
ASSUMPTION: Thrive Pet Healthcare's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's needs.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Compassion: We put pets and people first
- Integrity: We act with honesty and transparency
- Excellence: We strive for continuous improvement
- Collaboration: We work together to achieve more
- Innovation: We embrace change and drive progress
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
- Committed to Thrive Pet Healthcare's mission and values
Self-Assessment Questions:
- How do you demonstrate compassion in your marketing strategies and tactics?
- Can you provide an example of a time when you drove results through data-driven decision-making?
- How do you balance the needs of multiple stakeholders, such as hospitals, pet owners, and referring veterinarians?
ASSUMPTION: Thrive Pet Healthcare values candidates who align with its mission, values, and work style, as well as those who can demonstrate a strong cultural fit with the organization.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders simultaneously
- Balancing the needs of hospitals, pet owners, and referring veterinarians
- Operating within a budget while driving growth and results
- Navigating a large, complex organization with multiple teams and departments
- Adapting to change and evolving marketing strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on veterinary referral marketing and community outreach tactics to drive hospital growth.
- Thrive Pet Healthcare's unique business model and comprehensive continuum of care for pets set it apart from other veterinary services providers.
- This role offers a clear career path for growth within the marketing department or expansion into other areas of the organization.
ASSUMPTION: This role is ideal for marketing professionals with experience in regional marketing, demand generation, and community outreach tactics, as well as a strong understanding of the veterinary industry.
📝 Sample Projects
- Developing and executing a regional marketing strategy to drive hospital growth and increase market share
- Collaborating with hospital leadership to implement local marketing tactics and support vet relations initiatives
- Analyzing B2B referral data to optimize the referral business of Thrive's emergency, specialty, and urgent care hospitals
ASSUMPTION: These projects demonstrate the core responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the emergency, specialty, and urgent care hospitals, and how can this role address them?
- How does this role collaborate with other marketing teams and hospital leadership to drive growth and results?
- What opportunities exist for professional growth and development within the marketing department or other areas of the organization?
- How does Thrive Pet Healthcare support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to Thrive Pet Healthcare's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on regional marketing, demand generation, and community outreach tactics.
- Prepare for interviews by researching Thrive Pet Healthcare's mission, values, and unique value proposition, as well as the specific challenges facing the emergency, specialty, and urgent care hospitals.
- Practice presenting your marketing strategies and tactics, as well as your ability to analyze data and make data-driven decisions.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
