📌 Core Information
🔹 Job Title: Sr. Regional Marketing Manager, West (Remote)
🔹 Company: CrowdStrike
🔹 Location: USA - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Fully)
🚀 Job Overview
Key aspects of this role include:
- Operating as a marketing business owner, accountable for regional pipeline goals
- Serving as the voice of the region, ensuring alignment with global marketing programs
- Collaborating closely with sales, SDRs, and channel teams to drive Stage 1 pipeline generation
- Orchestrating integrated field campaigns to deliver both brand and business impact
- Partnering with various teams to build targeted programs and meaningful customer journeys
ASSUMPTION: This role requires a strategic and operational leader who can balance both global marketing strategies and local market realities.
📋 Key Responsibilities
✅ Operate as a marketing business owner, accountable for regional pipeline goals, new logo growth, and revenue acceleration across enterprise and partner segments.
✅ Be the voice of the region, ensuring alignment with global marketing programs while adapting content, messaging, and execution to local market realities.
✅ Collaborate closely with sales, SDRs, and channel teams to drive Stage 1 pipeline generation, ensuring every touchpoint is connected and measurable.
✅ Orchestrate integrated field campaigns—including CrowdTour, roadshows, executive dinners, and ABX plays—designed to deliver both brand and business impact.
✅ Partner with product marketing, growth ops, and regional campaigns to build targeted programs and meaningful customer journeys.
✅ Measure and report ROI for all marketing activities; optimize based on data, insights, and feedback loops.
✅ Support and onboard new teammates, contributing to team culture and knowledge-sharing.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to influence various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7–15 years of progressive B2B marketing experience, including ownership of field/partner marketing campaigns in the tech sector (preferably cybersecurity or IT)
Required Skills:
- Proven ability to build and scale regional marketing programs that drive tangible business outcomes
- Strong cross-functional collaboration and executive communication skills
- Experience executing campaigns to win net new logos and increase customer adoption within install base, campaign orchestration, and pipeline reporting
- Familiarity with Salesforce, Marketo (or similar), and data-driven measurement frameworks
- Comfort with ambiguity and a need for action; resourceful, organized, and outcomes-driven
- A reputation for being a team player and trusted partner to sales and business stakeholders
Preferred Skills:
- Cybersecurity experience or knowledge of threat intelligence landscape
- Past experience working with agencies or third-party vendors
- Passion for data storytelling and campaign optimization
- Curiosity, loyalty, and a commitment to growing alongside a high-performance team
ASSUMPTION: Given the remote nature of this role, strong communication skills and self-motivation are essential for success.
💰 Compensation & Benefits
Salary Range: $120,000 - $200,000 per year + variable/incentive compensation + equity + benefits. The base salary range for this position in the U.S. is $120,000 - $200,000 per year + variable/incentive compensation + equity + benefits.
Benefits:
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world-class amenities
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: CrowdStrike is a global leader in cybersecurity, protecting the people, processes, and technologies that drive modern organizations. They offer a range of security solutions, including endpoint protection, threat intelligence, and incident response.
Company Size: CrowdStrike has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: CrowdStrike was founded in 2011 and has since grown to become a publicly traded company (Nasdaq: CRWD).
Company Description:
- CrowdStrike protects the people, processes, and technologies that drive modern organizations
- They offer a range of security solutions, including endpoint protection, threat intelligence, and incident response
- CrowdStrike's mission is to stop breaches and redefine modern security with the world’s most advanced AI-native platform
Company Specialties:
- Next-Generation Endpoint Protection
- Endpoint Detection and Response
- Next Generation Anti-Virus
- Managed Threat Hunting
- Incident Response
- Threat Intelligence
- Malware Prevention
- Malware Detection
- Machine Learning
- Cloud-Delivered Endpoint Protection
Company Website: http://www.crowdstrike.com
ASSUMPTION: CrowdStrike's focus on innovation and AI-driven solutions makes it an attractive employer for tech-savvy professionals seeking to make an impact in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of experience and expertise in marketing.
Reporting Structure: The Sr. Regional Marketing Manager reports directly to the VP of Marketing and works closely with regional sales, channel teams, and other marketing functions.
Work Arrangement: This role is remote, with no specified office days. However, some travel may be required for events and meetings.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing organization
- Chance to work on high-impact projects and initiatives that drive business growth
- Opportunity to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: Given CrowdStrike's growth and success, there are likely numerous opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Remote (fully)
Office Location(s): Remote work from anywhere in the United States
Geographic Context:
- The West region includes states such as California, Oregon, Washington, Nevada, Arizona, Utah, Colorado, and New Mexico
- The role requires a strong understanding of the unique dynamics and market realities within this region
- Candidates should be comfortable working remotely and managing time zones
Work Schedule: The work schedule is flexible, with a focus on results and outcomes rather than hours worked.
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management, and communication skills to succeed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other marketing team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytics
- Adaptability and problem-solving skills
- Cultural fit and alignment with CrowdStrike's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
- Be ready to discuss your approach to regional marketing and how you've adapted global strategies to local market realities in the past
ATS Keywords: B2B marketing, field marketing, partner marketing, campaign execution, cross-functional collaboration, executive communication, data-driven measurement, Salesforce, Marketo, account-based marketing, pipeline reporting, resourcefulness, organization, team player, customer adoption, new logo growth
ASSUMPTION: CrowdStrike's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One CrowdStrike
- Innovation
- Own It All
- Act Like an Owner
- Make It Happen
- Be Open and Honest
- Embrace Diversity
- Collaborate
Work Style:
- Fast-paced and dynamic
- Results-driven and outcome-focused
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
Self-Assessment Questions:
- How do you embody CrowdStrike's values in your daily work?
- Can you provide an example of a time when you had to adapt a global marketing strategy to a local market reality? How did you approach this, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
ASSUMPTION: CrowdStrike's culture values collaboration, innovation, and a customer-centric mindset. Candidates should be able to demonstrate how their skills, experience, and work style align with these values.
⚠️ Potential Challenges
- Managing a remote team and ensuring alignment with global marketing strategies
- Balancing the need for data-driven decision-making with the need for speed and agility in a fast-paced environment
- Adapting to changes in the market and competitive landscape
- Managing budget constraints and resource allocation for maximum impact
- Balancing the need for brand consistency with the need for regional customization
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong leadership, strategic thinking, and a focus on results.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position requires a higher degree of strategic thinking and operational execution
- Unlike some other roles, this position is focused on the West region of the United States, which has unique market dynamics and competitive landscapes
- Career progression in this role may lead to leadership positions within the marketing organization or other functions within CrowdStrike
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when comparing it to similar positions.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive new logo growth in the West region
- Collaborating with the product marketing team to create targeted content and messaging for a new product launch in the West region
- Partnering with the sales team to create a joint marketing plan to accelerate deals and drive revenue growth in the West region
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Sr. Regional Marketing Manager might work on, but the specific projects will vary based on the individual's role and responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does CrowdStrike support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does CrowdStrike measure the success of its regional marketing efforts, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
