Sr. Social Media Manager, Amazon Prime Video, India, Marketing, PV IN

📌 Core Information

🔹 Job Title: Senior Social Media Manager, Amazon Prime Video, India

🔹 Company: Amazon

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and executing social media strategy for Amazon Prime Video
• Engaging with customers and fans to enhance brand presence
• Collaborating with internal and external teams to drive measurable business impact
• Analyzing and reporting social channel performance to optimize campaigns

ASSUMPTION: This role requires a strong marketing background with experience in social media management and customer engagement. The ideal candidate will be creative, analytical, and able to work collaboratively across teams.

📋 Key Responsibilities

✅ Design and execute end-to-end social media strategy for Amazon Prime Video

✅ Engage with customers and fans to drive awareness, conversation, and affinity for the Prime Video brand and its content

✅ Collaborate with global teams, local marketing teams, and external agencies to build strong, locally relevant social media campaigns

✅ Maintain and evolve Amazon Prime Video's personality and social tone of voice to stay relevant to fans and customers

✅ Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings

✅ Work with international product and marketing teams to build automated and scalable solutions to drive social media engagement

✅ Liaise closely with content partners and media agencies to plan and execute campaigns

✅ Set an experimentation calendar and constantly test hypotheses to develop an editorial strategy for Prime Video

✅ Be the business point of contact for social media customer service team and improve processes to maintain high customer satisfaction

✅ Work with platform partners to ensure the business is adopting the latest product features and best practices

ASSUMPTION: This role involves a high degree of creativity, strategic thinking, and analytical skills to design and execute effective social media campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in social media management, with a focus on customer engagement and brand building

Required Skills:

• Proven experience in social media strategy and execution
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in English and local languages (Hindi, Tamil, Telugu, etc.)
• Strong understanding of the Indian market and cultural trends

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Sprout Social)
• Familiarity with Amazon's internal tools and processes
• Knowledge of the entertainment industry and content marketing

ASSUMPTION: Candidates with experience in the entertainment industry or working with content marketing will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 25,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time, 40 hours per week. Flexible hours may be required based on project demands.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and Amazon's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Global), Large (Indian context)

Founded: 1994 (Global), 2004 (India)

Company Description:

• Amazon is a global technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon's mission is to be Earth's most customer-centric company
• Amazon India is a significant market for the company, offering a wide range of products and services tailored to the Indian customer

Company Specialties:

• E-commerce platform
• Cloud computing services (AWS)
• Digital streaming services (Prime Video, Prime Music)
• Artificial intelligence and machine learning

Company Website: Amazon India

ASSUMPTION: Working at Amazon India offers opportunities to work on large-scale projects and collaborate with global teams while also catering to the unique needs of the Indian market.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Marketing Manager, Amazon Prime Video India

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future

Growth Opportunities:

• Potential to work on high-impact projects and drive business growth
• Opportunities to collaborate with global teams and learn from industry experts
• Career progression within Amazon's marketing organization or other internal teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Amazon Prime Video's social media presence and customer engagement.

🌍 Location & Work Environment

Office Type: Corporate office with a casual and collaborative work environment

Office Location(s): Amazon Development Center, Mumbai

Geographic Context:

• Mumbai is the financial and entertainment capital of India, offering a vibrant and diverse culture
• The city is well-connected by public transportation, with numerous food, entertainment, and shopping options nearby
• Mumbai experiences a tropical wet and dry climate, with moderate temperatures throughout the year

Work Schedule: Standard office hours, with flexibility for project demands

ASSUMPTION: Working in Mumbai offers a dynamic and fast-paced environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the marketing team
• Final interview with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Cultural awareness and understanding of the Indian market

Application Tips:

• Highlight relevant experience and achievements in social media management and customer engagement
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare examples of successful social media campaigns you've led or contributed to
• Research Amazon's company culture and values to demonstrate your alignment with the organization

ATS Keywords: Social Media Strategy, Customer Engagement, Brand Building, Campaign Execution, Performance Analysis, Collaboration, Data-Driven, Indian Market, Entertainment Industry

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural awareness, as well as their ability to work collaboratively within a dynamic team.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Amazon's internal tools and platforms

ASSUMPTION: Familiarity with Amazon's internal tools and processes will be an advantage in this role, as the candidate will be expected to work efficiently within the organization's systems.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• How do you stay updated with the latest trends and best practices in social media marketing?
• Can you provide an example of a time when you had to adapt your social media strategy to a sudden change in market conditions or customer behavior?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Successful candidates for this role will demonstrate a strong alignment with Amazon's company values and a work style that thrives in a fast-paced, collaborative, and data-driven environment.

⚠️ Potential Challenges

• Managing multiple social media channels and ensuring consistent brand messaging
• Keeping up with the fast-paced nature of the entertainment industry and consumer behavior
• Balancing global brand guidelines with locally relevant content and campaigns
• Working with external agencies and partners to execute campaigns

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong analytical skills, strategic thinking, and ability to work collaboratively within a dynamic team.

📈 Similar Roles Comparison

• This role is unique in its focus on the Indian market and Amazon Prime Video's social media presence
• Compared to other social media manager roles, this position offers the opportunity to work on a global brand with a significant local presence
• Career progression in this role could lead to opportunities in Amazon's global marketing organization or other internal teams

ASSUMPTION: This role offers a unique blend of global and local marketing experience, with the potential for significant impact on Amazon Prime Video's social media presence and customer engagement in the Indian market.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new original series on Amazon Prime Video India
• Analyzing and optimizing social media performance for Amazon Prime Day India to drive customer engagement and sales
• Collaborating with external agencies to create and execute a viral social media challenge to promote Amazon Prime Video's brand and content

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for innovation and impact in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Amazon Prime Video India?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working on Amazon Prime Video's social media presence in the Indian market?
• How does Amazon measure the success of its social media campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking these questions will help the candidate understand the role's context, priorities, and opportunities for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful social media campaigns you've led or contributed to, demonstrating your ability to drive business impact
• Research Amazon's company culture and values to demonstrate your alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.