📌 Core Information
🔹 Job Title: Senior Specialist Performance Marketing
🔹 Company: Delivery Hero
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and retention through performance marketing campaigns
- Managing and optimizing Google Ads and Apple Search Ads channels end-to-end
- Collaborating with regional and central teams to align with broader growth initiatives
- Analyzing campaign performance and delivering actionable insights
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Create, develop, and optimize Google Ads and Apple Search Ads campaigns across various formats
✅ Own the Google Ads and Apple Search Ads channels, including strategic planning, budget management, and efficiency improvements
✅ Support the Ad Operations team and collaborate with central teams to share insights and best practices
✅ Work closely with regional specialists and local MENA marketing teams to ensure alignment with growth initiatives
✅ Manage and optimize product feeds for dynamic ads, ensuring feed hygiene best practices
✅ Design and execute incrementality tests across App, Search, and Display campaigns to optimize budget allocation
✅ Ensure accurate tracking and attribution by managing integrations with Mobile Measurement Partners (MMPs)
✅ Analyze campaign performance, identify key KPIs, and deliver actionable insights for continuous improvement
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, Business, or a related field
Experience: Minimum of 3 years of hands-on experience with Google Ads, with a strong foundation in broader performance marketing strategies
Required Skills:
- Proven experience working with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Branch, or Firebase
- Strong understanding of web and app technologies, with up-to-date knowledge of trends in search behavior, shopping ads, and platforms like Google Performance Max, App Campaigns (AC) and Demand Gen Campaigns
Preferred Skills:
- Experience working in the MENA region
- Fluency in Arabic
ASSUMPTION: While not explicitly stated, experience in the MENA region and fluency in Arabic may be beneficial for this role due to the regional focus and potential interactions with local teams.
💰 Compensation & Benefits
Salary Range: ATS-optimized keywords: "Performance Marketing Salary Dubai", "Senior Marketing Salary UAE", "Google Ads Specialist Salary MENA". Industry standard range: AED 25,000 - 40,000 per month (USD 6,800 - 10,800 per year)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on food delivery
- Learning and development opportunities
Working Hours: Full-time, 40 hours per week. Flexible working hours and remote work may be available based on team needs and performance.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering and delivery.
Company Size: Delivery Hero is a large organization with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Delivery Hero was founded in 2011 and has since grown into a leading global platform for online food ordering and delivery.
Company Description:
- Delivery Hero is the world’s leading local delivery platform, with a mission to deliver an amazing experience, fast, easy, and to your door.
- The company operates in over 70 countries worldwide, powered by tech but driven by people.
- Delivery Hero enables ambitious talent to deliver solutions that create impact within its ecosystem.
Company Specialties:
- Online food ordering and delivery
- eCommerce
- Technology
- Marketing
- Apps
- Food tech
- Machine Learning
- Logistics
Company Website: http://www.deliveryhero.com
ASSUMPTION: Delivery Hero's focus on technology and data-driven decision making makes it an attractive employer for performance marketing professionals.
📊 Role Analysis
Career Level: This role is suitable for experienced performance marketing professionals looking to take on a senior specialist role with a high level of responsibility and autonomy.
Reporting Structure: The Senior Specialist Performance Marketing role reports directly to the Regional Performance Marketing Manager.
Work Arrangement: This role is primarily on-site, with the possibility of flexible working hours and remote work based on team needs and performance.
Growth Opportunities:
- Progression to a manager or team lead role within the performance marketing team
- Expansion into other marketing channels or specializations within the broader marketing function
- Opportunities to work on international projects and gain exposure to global teams
ASSUMPTION: Delivery Hero's large size and global presence provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Delivery Hero's Dubai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Delivery Hero's Dubai office is located in the Dubai Internet City, a major tech hub in the United Arab Emirates.
Geographic Context:
- Dubai is a multicultural city with a thriving tech industry and a strong focus on innovation and entrepreneurship.
- The United Arab Emirates offers a high quality of life, with excellent infrastructure, education, and healthcare systems.
- The MENA region is a growing market for online food ordering and delivery, presenting unique opportunities for regional marketing professionals.
Work Schedule: The work schedule is primarily Monday to Friday, with the possibility of flexible working hours and remote work based on team needs and performance.
ASSUMPTION: The Dubai office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-depth interview with the regional performance marketing team to evaluate skills and experience
- Final interview with the regional marketing director to discuss career growth and alignment with company objectives
Key Assessment Areas:
- Performance marketing skills and experience
- Data analysis and interpretation
- Campaign optimization and strategic planning
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Delivery Hero's company culture
- Prepare for interview questions that focus on your performance marketing skills, experience, and strategic thinking
ATS Keywords: Google Ads, Apple Search Ads, SEM, Display Campaigns, User Acquisition, Data Analysis, Budget Management, Campaign Optimization, Mobile Measurement Partners, Dynamic Ads, Incrementality Testing, Tracking, Attribution, Collaboration, Marketing Strategies
ASSUMPTION: Delivery Hero's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a strong focus on performance marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- Google Ads
- Apple Search Ads
- Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Branch, or Firebase
- Google Merchant Center
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the performance marketing field.
👔 Cultural Fit Considerations
Company Values:
- We build
- We deliver
- We lead
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of driving results through performance marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-based setting and enjoy working with cross-functional teams?
ASSUMPTION: Delivery Hero's company culture is fast-paced, data-driven, and collaborative, with a strong focus on results and continuous improvement.
⚠️ Potential Challenges
- The MENA region is a diverse and complex market, requiring a nuanced understanding of cultural and linguistic differences
- The role requires a high level of autonomy and the ability to work independently, which may be challenging for candidates who prefer a more structured work environment
- The pace of work may be intense, with tight deadlines and high expectations for performance
- The role may require occasional travel to other MENA region offices or international events
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development within Delivery Hero's dynamic and innovative work environment.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position offers a higher level of responsibility and autonomy, with a focus on strategic planning and optimization
- Within the broader marketing function, this role is distinct from brand marketing or content marketing positions, which focus on brand awareness and storytelling rather than performance and conversion
- Career progression in this role may lead to management or specialist positions within the performance marketing team, or expansion into other marketing channels or specializations
ASSUMPTION: This role is well-suited for experienced performance marketing professionals looking to take on a senior specialist role with a high level of responsibility and autonomy.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy to drive user acquisition and retention in the MENA region
- Optimizing Apple Search Ads campaigns to improve conversion rates and reduce cost per acquisition
- Designing and implementing incrementality tests to optimize budget allocation across App, Search, and Display campaigns
ASSUMPTION: The sample projects provided are representative of the types of initiatives and campaigns that the Senior Specialist Performance Marketing role may be responsible for developing and executing.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for a performance marketing professional within Delivery Hero?
- How does the regional performance marketing team collaborate with the central team in Berlin to share insights and best practices?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does Delivery Hero support the professional development and growth of its employees within the performance marketing team?
- What are the most challenging aspects of working in the MENA region, and how does Delivery Hero address these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your performance marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with Delivery Hero's company culture
- Prepare for interview questions that focus on your performance marketing skills, experience, and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
