📌 Core Information
🔹 Job Title: Senior Trade Marketing Representative
🔹 Company: Mattel
🔹 Location: Santiago, Región Metropolitana, Chile
🔹 Job Type: Full-time, On-site
🔹 Category: Manufacturing, Sales & Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Protecting Mattel's leadership in the toy category at the point of sale
- Executing sales and trade marketing strategies
- Building customer loyalty through frequent and effective point-of-sale visits
- Identifying threats and opportunities within the toy category
ASSUMPTION: This role requires a proactive and strategic mindset to maintain Mattel's competitive edge in a dynamic market.
📋 Key Responsibilities
✅ Lead the field operation through the local promotion agency, defining objectives of frequency, coverage, and scope
✅ Ensure the correct execution of brands at the point of sale, aligned with the commercial and trade marketing strategy of the country
✅ Develop display strategies together with the visual merchandising team to maximize the leadership of the brands in different channels and categories
✅ Generate valuable relationships with stakeholders, including sales, customers, stores, and agency
ASSUMPTION: This role requires strong leadership, communication, and project management skills to coordinate multiple stakeholders and ensure successful execution of strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 3-4 years in sales, trade marketing, GTM, sales strategy, ideally managing relationships with clients, stores, and promotion agencies in mass consumption categories
Required Skills:
- Proven sales and trade marketing experience
- Excellent communication and interpersonal skills
- Strong leadership and project management skills
- Advanced Excel skills
- Fluency in Spanish and English
Preferred Skills:
- Experience in the toy industry
- Familiarity with the Chilean market
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in mass consumption categories and a strong understanding of the Chilean market may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be CLP 3,500,000 - CLP 5,000,000 per year, based on industry standards for a Senior Trade Marketing Representative in Chile with 3-5 years of experience. The exact salary will be determined based on the candidate's qualifications and experience.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Mattel products
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain, and develop children through play.
Company Size: Mattel has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Mattel was founded in 1945 and has since grown into a global leader in the toy industry.
Company Description:
- Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world.
- They create innovative products and experiences that inspire, entertain, and develop children through play.
- Mattel engages consumers through their portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and MEGA, as well as other popular intellectual properties.
Company Specialties:
- Toy manufacturing and design
- Brand management and licensing
- Global marketing and distribution
- Entertainment production and distribution
Company Website: Mattel.com
ASSUMPTION: Mattel's extensive brand portfolio and global reach provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in sales and trade marketing.
Reporting Structure: The Senior Trade Marketing Representative reports directly to the Country Manager and works closely with the sales, marketing, and visual merchandising teams.
Work Arrangement: This role is on-site, with frequent travel to points of sale and customer meetings. Occasional weekend or evening work may be required.
Growth Opportunities:
- Progression to a regional or global role within Mattel's trade marketing or sales organization
- Expansion into other areas of Mattel's business, such as brand management or product development
- Development of leadership and management skills through mentoring and training opportunities
ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within Mattel's global organization.
🌍 Location & Work Environment
Office Type: Mattel's Santiago office is a modern, collaborative workspace with a casual dress code and flexible work arrangements.
Office Location(s): Avenida Americo Vespucio, Santiago, Chile
Geographic Context:
- Santiago is the capital and largest city of Chile, with a population of over 6 million people.
- The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals throughout the year.
- Santiago has a Mediterranean climate, with mild winters and warm, dry summers.
Work Schedule: The work schedule for this role is Monday-Friday, with occasional weekend or evening work as needed. The work environment is fast-paced and dynamic, with a strong focus on results and team collaboration.
ASSUMPTION: Candidates who thrive in a fast-paced, collaborative environment and enjoy working in a multicultural setting will find Mattel's Santiago office an exciting and rewarding place to work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the Country Manager and/or other senior team members
- Final interview with the Global Trade Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Sales and trade marketing experience and expertise
- Leadership and project management skills
- Communication and interpersonal skills
- Cultural fit and alignment with Mattel's values
Application Tips:
- Highlight your relevant sales and trade marketing experience, with a focus on managing relationships with clients, stores, and promotion agencies.
- Demonstrate your strong leadership and project management skills through specific examples from your past experiences.
- Tailor your resume and cover letter to emphasize your fit with Mattel's company culture and values.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team.
ATS Keywords: Sales, Trade Marketing, GTM, Sales Strategy, Client Management, Relationship Management, Visual Merchandising, Excel, Mattel, Chile, Santiago, On-site, Full-time
ASSUMPTION: Mattel's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have a strong proficiency in Microsoft Office Suite and be willing to learn and utilize other tools as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Creativity: We believe in the power of creativity to inspire, entertain, and develop children through play.
- Integrity: We act with honesty, fairness, and respect in all our interactions.
- Accountability: We take responsibility for our actions and deliver on our commitments.
- Collaboration: We work together, sharing our knowledge and skills to achieve our goals.
- Inclusion: We foster an inclusive environment where everyone feels valued and respected.
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on execution
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-focused and committed to delivering exceptional results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong communicator with excellent interpersonal skills?
- Do you have a proven track record of success in sales and trade marketing?
- Are you comfortable working in a multicultural team and adapting to different work styles?
- Do you share Mattel's commitment to creativity, integrity, accountability, collaboration, and inclusion?
ASSUMPTION: Candidates who align with Mattel's company values and work style will be more likely to succeed in this role and contribute to the organization's success.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Operating in a highly competitive and dynamic market
- Adapting to changes in the toy industry and consumer behavior
- Balancing the demands of a full-time, on-site role with occasional weekend or evening work
- Working in a large, global organization with a diverse range of teams and cultures
ASSUMPTION: Successful candidates in this role will be able to navigate these challenges effectively, leveraging their strong leadership, communication, and problem-solving skills to achieve results.
📈 Similar Roles Comparison
- This role is similar to other senior trade marketing or sales positions in the toy industry, with a focus on executing strategies at the point of sale and building customer loyalty.
- However, Mattel's extensive brand portfolio and global reach provide unique opportunities for career growth and development within the organization.
- Compared to other sales or marketing roles, this position requires a strong understanding of the toy industry and the ability to manage relationships with a wide range of stakeholders.
ASSUMPTION: Candidates with experience in the toy industry or related fields may have an advantage in this role, but a strong sales and trade marketing background is essential for success.
📝 Sample Projects
- Developing and executing a trade marketing strategy for a new product launch in the Chilean market
- Managing relationships with key retail customers to maximize brand visibility and sales
- Collaborating with the visual merchandising team to create eye-catching displays that drive customer engagement and purchases
- Analyzing sales data and market trends to identify opportunities for growth and optimization
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Senior Trade Marketing Representative in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the toy industry in Chile, and how does this role address them?
- How does this role fit into Mattel's global trade marketing strategy, and what opportunities are there for growth and development?
- What is the company culture like at Mattel, and how does this role contribute to the organization's success?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Mattel support the professional development and growth of its employees, particularly in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for growth and development within Mattel.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mattel careers page
- Tailor your resume and cover letter to highlight your relevant sales and trade marketing experience and skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Mattel's company culture and values to demonstrate your fit with the organization
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
