📌 Core Information
🔹 Job Title: Staff Brand Designer
🔹 Company: Intercom
🔹 Location: San Francisco, California
🔹 Job Type: Full-time
🔹 Category: Design
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in-office per week)
🚀 Job Overview
Key aspects of this role include:
- Designing for marketing campaigns and communications across multiple channels
- Establishing Intercom’s brand as a leader in the industry
- Elevating Intercom’s social presence with impactful visuals
- Applying new design systems to branded touchpoints
- Collaborating with animators to create motion-based assets
ASSUMPTION: This role requires a high level of creativity and versatility, as the designer will work on a wide range of projects and channels.
📋 Key Responsibilities
✅ Design for marketing campaigns and communications across multiple channels, including paid and organic digital content, out-of-home advertising, events, product campaigns, animations, videos, reports, e-books, webinars, deck design, sales enablement, etc.
✅ Establish Intercom’s brand as a leader and reference point for the industry
✅ Elevate Intercom’s social presence with impactful visuals for static and video-based content
✅ Apply new design systems to branded touchpoints
✅ Partner with animators to create motion-based assets
✅ Own projects from concept to final execution
✅ Create high-quality work that delivers on our brand and business strategy
✅ Partner with writers, producers, marketers, company leaders, and external agencies to drive projects forward
✅ Continuously learn about Intercom’s products and maintain deep empathy with B2B SaaS audiences
ASSUMPTION: This role requires strong project management skills to balance multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Design or a related field (or equivalent experience)
Experience: 10+ years of design experience with a portfolio showcasing a breadth of brand identity and campaign work
Required Skills:
- Proficiency in Figma and Adobe Creative Cloud
- Experience in motion design and illustration (in execution and/or art direction)
- Ability to work autonomously and guide more junior members of the team
- Ability to balance staying on top of design trends while remaining true to Intercom’s core brand identity
- Detail-oriented—ability to sweat design details while also seeing the big picture
- Ability to communicate with precision, clarity, honesty, and respect
- Ability to articulate and defend decisions to senior leadership
- Strong understanding of Intercom’s brand strategy and how to apply it
- Strong understanding of business goals and strategy
- Ability to navigate ambiguous projects
Preferred Skills:
- Experience with 3D design tools
- Fluency in additional languages
ASSUMPTION: This role requires a high level of technical proficiency in design tools and a strong understanding of design principles.
💰 Compensation & Benefits
Salary Range: $193,500 - $231,125 per year (USD) for candidates within the San Francisco Bay Area. Actual base pay will depend on various factors such as education, skills, experience, location, etc.
Benefits:
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (3 days in-office per week)
ASSUMPTION: The salary range provided is specific to the San Francisco Bay Area and may vary for candidates in other locations.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Service AI and SaaS
Company Size: Medium (501-1,000 employees) – Large enough to offer diverse opportunities but small enough for individual impact
Founded: 2011 – Intercom has a well-established history and reputation in the industry
Company Description:
- Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences
- Their AI agent, Fin, is the most advanced customer service AI agent on the market, allowing businesses to deliver always-on, impeccable customer service
- Intercom is trusted by nearly 30,000 global businesses and is setting the new standard for customer service
Company Specialties:
- Customer Relationship Management
- Customer Engagement
- Customer Communication
- Live Chat
- Customer Support
- Customer Feedback
- Marketing Automation
- Helpdesk
- Mobile
- Customer Service
- AI
- Chat Bots
- CX
- Customer Experience
- Shared Inbox
- Support Automation
Company Website: intercom.com
ASSUMPTION: Intercom is a well-established company with a strong reputation in the industry, offering a stable and supportive work environment.
📊 Role Analysis
Career Level: Staff Level – Experienced professionals with a proven track record in their field
Reporting Structure: This role reports directly to the Creative Studio Manager and collaborates with various teams, including marketing, product, and sales
Work Arrangement: Hybrid – 3 days in-office per week, with the remaining days worked remotely
Growth Opportunities:
- Potential to take on mentorship roles and guide junior team members
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Possibility to grow into a leadership role within the Creative Studio or broader organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company’s brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a vibrant, multicultural city with a thriving tech industry
- The city offers a wide range of cultural attractions, entertainment options, and outdoor activities
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (3 days in-office per week)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Creative Studio Manager
- Design challenge or case study presentation
- Final interview with the Creative Studio Manager and/or other stakeholders
Key Assessment Areas:
- Portfolio review and design skills
- Cultural fit and alignment with Intercom’s core values
- Problem-solving skills and ability to navigate ambiguous projects
- Communication and collaboration skills
Application Tips:
- Tailor your resume and portfolio to highlight relevant design experience and skills
- Prepare a design challenge or case study that demonstrates your ability to tackle real-world marketing problems
- Research Intercom’s brand and products to show your understanding of the company and its offerings
ATS Keywords: Brand Designer, Marketing Designer, Campaign Design, Brand Identity, Figma, Adobe Creative Cloud, Motion Design, Illustration, Autonomous, Project Management, Stakeholder Communication
ASSUMPTION: The interview process for this role will focus heavily on design skills, problem-solving, and cultural fit.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere Pro)
- 3D design tools (optional)
ASSUMPTION: Proficiency in the listed tools is essential for this role, with additional tools and technologies potentially being introduced based on project requirements.
👔 Cultural Fit Considerations
Company Values:
- Be kind and respectful
- Hire and develop the best
- Ship to learn
- Sustain our team
- Stay hungry
Work Style:
- Collaborative and team-oriented
- Autonomous and self-driven
- Adaptable and open to feedback
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do I align with Intercom’s core values and company culture?
- Am I comfortable working autonomously and guiding junior team members?
- Can I balance staying on top of design trends while remaining true to Intercom’s brand identity?
ASSUMPTION: Intercom places a strong emphasis on cultural fit and values-driven decision-making, with candidates who demonstrate a strong alignment with the company’s core values being more likely to succeed in the role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing design trends with Intercom’s core brand identity
- Working in a fast-paced, dynamic environment with shifting priorities
- Adapting to new tools and technologies as the company grows and evolves
ASSUMPTION: The fast-paced nature of the role and the need to balance multiple projects and stakeholders may present challenges for some candidates.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing campaign design across multiple channels for a B2B SaaS company
- Compared to similar roles in other industries, this position requires a strong understanding of B2B SaaS audiences and marketing strategies
- Career progression in this role may lead to leadership positions within the Creative Studio or broader organization, with opportunities to shape the company’s brand and marketing efforts
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries, with a strong focus on B2B SaaS marketing and branding.
📝 Sample Projects
- Designing a comprehensive brand identity system for a new product launch
- Creating a series of animated videos to explain complex customer service concepts
- Developing a set of design templates for sales enablement materials, such as pitch decks and one-pagers
ASSUMPTION: The sample projects listed are representative of the types of projects a Staff Brand Designer at Intercom might work on, but the specific projects will vary based on the company’s needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Creative Studio?
- How does the Creative Studio collaborate with other teams, such as marketing, product, and sales?
- What are the most significant challenges facing the Creative Studio in the coming months, and how can this role help address them?
- How does Intercom support the professional development and growth of its designers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process will demonstrate your interest in the role and help you better understand the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Intercom’s careers page
- Tailor your resume and portfolio to highlight relevant design experience and skills
- Prepare a design challenge or case study that demonstrates your ability to tackle real-world marketing problems
- Research Intercom’s brand and products to show your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
