📌 Core Information
🔹 Job Title: Staff Consultant, SEO
🔹 Company: Dentsu
🔹 Location: Toronto, Ontario, Canada (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Executing and supporting technical SEO audits
- Conducting advanced, intent-focused keyword research
- Developing and implementing internal and external linking strategies
- Collaborating cross-functionally with various teams to embed SEO in digital initiatives
- Staying updated on algorithm updates and AI search trends
ASSUMPTION: This role requires a balance of technical SEO skills and the ability to work well with diverse teams to drive organic performance.
📋 Key Responsibilities
✅ Execute and support technical SEO audits; monitor site health, Core Web Vitals, and structured data implementation.
✅ Conduct advanced, intent-focused keyword research using industry-standard SEO tools and sources.
✅ Develop and implement internal and external linking strategies that align with semantic SEO and topical authority.
✅ Collaborate cross-functionally with content, UX, analytics, and development teams to ensure SEO is embedded in all digital initiatives.
✅ Stay ahead of algorithm updates and AI search trends, including voice search, and visual search optimization.
✅ Create and present performance reports using tools like Looker Data Studio; provide actionable insights based on data.
✅ Support content optimization with a focus on E-E-A-T principles, entity-based SEO, and user intent.
✅ Evaluate and test emerging SEO tools and AI technologies to improve workflow efficiency and performance.
ASSUMPTION: The role involves a mix of technical tasks and stakeholder communication, requiring strong analytical and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in digital marketing, communications, or a related field.
Experience: 2-4 years of hands-on SEO experience (agency or in-house).
Required Skills:
- Strong understanding of modern SEO: semantic search, structured data, Core Web Vitals, and the implications of JavaScript heavy websites.
- Proficiency with tools like Screaming Frog, Ahrefs, Semrush, MajesticSEO and more for SEO workflows.
- Experience with GA4 (or other Analytics platforms such as Amplitude or Adobe), Google Search Console, Looker Studio. Familiarity with SQL or BigQuery is a plus.
- Comfortable working across CMS platforms (e.g., WordPress, Shopify, Contentful) and basic HTML/CSS.
- Strong communication skills with the ability to explain technical concepts to non-technical stakeholders.
Preferred Skills:
- Familiarity with AI content workflows, prompt engineering, or SEO automation tools.
ASSUMPTION: Candidates should have a solid foundation in SEO fundamentals and be eager to learn and adapt to new trends and tools.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 per year. Placement within the salary range is based on various factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Working Hours: Full-time position with standard business hours, but flexibility may be available.
ASSUMPTION: The salary range is competitive for the role and experience level in the Toronto area. Benefits are comprehensive and reflect the company's commitment to employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: Dentsu has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- Dentsu teams together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
- The company connects brand, content, commerce, and experience, underpinned by modern creativity.
- Dentsu is designed for what’s next, focusing on innovation and data-driven insights to drive client success.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's extensive global presence and expertise in the advertising services industry offer applicants a unique opportunity to work on diverse projects and gain valuable experience.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional looking to grow their SEO expertise and take on more responsibilities.
Reporting Structure: The Staff Consultant, SEO, will report to the SEO Manager and work closely with cross-functional teams, including content, UX, analytics, and development.
Work Arrangement: This role is Remote OK, offering flexibility for candidates who prefer to work from home or a combination of remote and on-site work.
Growth Opportunities:
- Expanding SEO skills and knowledge through hands-on experience and collaboration with experienced team members.
- Potential career progression into senior SEO roles or related positions within the company.
- Opportunities to work on diverse projects for clients across various industries.
ASSUMPTION: The role provides ample opportunities for professional growth and development within the dynamic and evolving field of SEO.
🌍 Location & Work Environment
Office Type: Dentsu's Toronto office is a modern and collaborative workspace, fostering innovation and teamwork.
Office Location(s): 1-8-1 Higashi-shimbashi, Tokyo, JP; 10 Triton Street, Regents Place, London, NW1 3BF, GB; 105 York St, South Melbourne, Victoria, AU; 150 E 42nd St, New York, 10017, US; Guoco Tower 1, Wallich Street #22-01, Singapore, Singapore 078881, SG; Rua Wisard 298, São Paulo, 05434-080, BR; Two Haddington Buildings, 20 -38 Haddington road, Dublin, Leinster D04 HE94, IE; Moermanskkade 85, Amsterdam, North Holland 1013 BC, NL
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of experiences and opportunities.
- The city's strong economy and growing tech sector make it an attractive location for professionals in the digital marketing field.
- Toronto's central location in Eastern Canada provides easy access to major markets and travel destinations.
Work Schedule: Standard business hours with flexibility for remote work arrangements.
ASSUMPTION: The work environment at Dentsu's Toronto office is dynamic, collaborative, and supportive of employee growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical SEO assessment or case study
- Final interview with the SEO Manager
Key Assessment Areas:
- Technical SEO knowledge and skills
- Problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
- Demonstrate your understanding of modern SEO trends and your ability to apply them in real-world scenarios.
- Showcase your strong communication skills and ability to work effectively with cross-functional teams.
ATS Keywords: SEO, Technical SEO, Keyword Research, Link Building, Content Optimization, Data Analysis, Google Analytics, Google Search Console, Looker Studio, HTML, CSS, AI Awareness, JavaScript, CMS, Communication, Emerging Technologies
ASSUMPTION: The application process at Dentsu is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- SEO tools: Screaming Frog, Ahrefs, Semrush, MajesticSEO
- Analytics tools: GA4, Google Search Console, Looker Studio
- CMS platforms: WordPress, Shopify, Contentful
- Programming languages: HTML, CSS, JavaScript
- AI and automation tools (bonus): AI content workflows, prompt engineering, SEO automation tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Diversity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you committed to continuous learning and staying up-to-date with the latest SEO trends and tools?
- Can you effectively communicate complex technical concepts to non-technical stakeholders?
ASSUMPTION: Candidates who align with Dentsu's values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Keeping up with the fast pace of SEO trends and algorithm updates
- Balancing technical SEO tasks with cross-functional team collaboration and communication
- Managing multiple projects and priorities in a dynamic work environment
- Adapting to remote work arrangements and maintaining productivity outside of the office
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on technical SEO aspects compared to related positions that may emphasize content strategy or SEO management.
- Dentsu's global presence and diverse client base offer unique opportunities for growth and exposure to various industries and markets.
- Career progression in this role could lead to senior SEO roles or related positions within the company, such as SEO Manager or SEO Strategist.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it aligns with their career goals and expectations.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit for a large e-commerce website and developing a prioritized action plan to improve organic performance.
- Researching and implementing advanced, intent-focused keyword strategies for a B2B SaaS client to drive targeted traffic and conversions.
- Collaborating with content and UX teams to optimize on-page elements, such as meta tags, headers, and structured data, for a newly redesigned website.
ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities in this role and the opportunity to work on diverse and impactful projects.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO projects I would work on in this role?
- How does the SEO team collaborate with other departments, such as content and UX, to ensure SEO is integrated into all digital initiatives?
- What opportunities are there for professional growth and development within the SEO team and the wider company?
- How does Dentsu support employees in staying up-to-date with the latest SEO trends and tools?
- What is the work-life balance like for this role, especially considering the remote work arrangement?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided.
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, demonstrating your understanding of modern SEO trends and your ability to apply them in real-world scenarios.
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and reviewing recent algorithm updates and industry trends.
- If invited for an interview, be ready to discuss your approach to SEO and provide examples of your past work and achievements.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
