📌 Core Information
🔹 Job Title: Staff Growth Product Manager
🔹 Company: PurposeMed
🔹 Location: Remote - Canada
🔹 Job Type: Permanent, Full-time
🔹 Category: Product Management
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning the activation funnel and designing friction-free, “aha!”-driven experiences
- Identifying and optimizing moments of value through high-tempo A/B and multivariate testing
- Developing and scaling retention and churn-prevention programs
- Collaborating with cross-functional teams to deliver fully productized solutions of value
- Serving as the leader for all Product Growth initiatives and driving growth and collaboration
ASSUMPTION: This role requires a strong background in product growth or management, with a proven track record in driving activation and retention metrics. The ideal candidate will have experience working with product analytics platforms, experimentation frameworks, and SQL.
📋 Key Responsibilities
✅ Accelerating activation and engagement by owning the activation funnel and designing “aha!”-driven experiences
✅ Identifying, optimizing, and accelerating patients’ moments of value through high-tempo A/B and multivariate testing
✅ Instrumenting funnel analytics, establishing benchmarks, and communicating learnings to influence the roadmap and resourcing
✅ Developing and scaling retention and churn-prevention programs to protect and grow patient volumes and impact
✅ Collaborating with Expansion and New Services teams to ship scrappy MVPs and productize offerings to deliver clear clinical and economic value
✅ Serving as the leader for all Product Growth initiatives and aligning with other teams around shared OKRs
✅ Coaching and mentoring other members of the Growth team and championing a culture of hypothesis-driven experimentation
✅ Representing Product Growth in growth leadership updates and translating complex data into concise, actionable narratives
✅ Collaborating with Product and Technology leadership closely on practices and roadmap alignment of growth efforts
ASSUMPTION: This role requires strong analytical skills, project management abilities, and empathy for patients to maximize activation, retention, and lifetime value across digital care products.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent experience
Experience: 6+ years of experience in product growth, product management, or lifecycle marketing for B2C or B2B2C digital products
Required Skills:
- Proven track record of owning activation and retention metrics at scale and delivering double-digit percentage improvements
- Hands-on expertise with product analytics platforms, experimentation frameworks, and SQL
- Deep understanding of A/B testing, cohort analysis, customer segmentation, and growth frameworks
- Strong project-management and stakeholder-influencing skills
- Empathy for patients and clinicians and a commitment to delivering equitable, impactful healthcare
- Exceptional written and verbal communication skills
Preferred Skills:
- Experience launching new business lines or services in a high-growth environment
- Familiarity with healthcare compliance frameworks and data-privacy best practices
- Experience with CRM/marketing automation and lifecycle workflows
- A strong understanding of subscription and usage-based business models and monetization levers
- Experience working in healthcare or another regulated industry
ASSUMPTION: The ideal candidate will have a strong background in product growth or management, with a proven track record in driving activation and retention metrics. They will also have experience working with product analytics platforms, experimentation frameworks, and SQL.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 CAD per year
Benefits:
- Stock options through the Equity Incentive Plan
- Extended medical, dental, and vision care starting on the first day of work
- 8 wellness days
- $500 health and wellness spending account
- $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
- $20,000 of lifetime coverage for gender-affirming care and procedures
- $500 learning fund to use towards courses and other professional development
- 20 vacation days and an annual winter break closure
- Parental leave program for birthing and non-birthing parents
- No-cost access to PurposeMed’s services for eligible team members and their dependents
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the healthcare industry. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically focused on improving access to complex care for underserved communities
Company Size: Medium-sized (201-500 employees), which means there are opportunities for growth and impact but also established processes and teams
Founded: 2019, with a mission to improve access to complex care for underserved communities by re-imagining how healthcare works by combining the best clinicians with smart design and technology
Company Description:
- PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy
- The company serves thousands of patients each month across its multiple verticals
- PurposeMed is ranked #2 on Deloitte’s 2024 list of Canada’s 50 fastest-growing tech companies and recognized as one of Canada’s Most Admired Corporate Cultures for two consecutive years
Company Specialties:
- Improving access to complex care for underserved communities
- Combining the best clinicians with smart design and technology
- Providing compassionate, affirming care to many people who have never received the proper support before
Company Website: http://www.purposemed.com
ASSUMPTION: PurposeMed is a mission-driven company focused on improving access to complex care for underserved communities. The company has experienced significant growth since its founding in 2019 and has a strong commitment to inclusivity and providing compassionate, affirming care to its patients.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to make a significant impact on the company’s growth and product strategy
Reporting Structure: Reports directly to the Chief Growth Officer and works closely with various teams, including Expansion, Marketing, New Services, Care, Data, and Engineering
Work Arrangement: Remote OK, with the opportunity to work from home or in the company’s Calgary office
Growth Opportunities:
- Potential to take on more responsibilities and advance to a leadership role as the company continues to grow
- Opportunity to work on a wide range of projects and gain exposure to different aspects of the business
- Chance to collaborate with and learn from a talented and diverse team of professionals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance to a leadership role as the company continues to grow.
🌍 Location & Work Environment
Office Type: Hybrid (remote-friendly with an office based in Calgary)
Office Location(s): Calgary, Alberta
Geographic Context:
- The Calgary office is located on the unceded and traditional territories of the peoples of the Treaty 7 region, which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda, and the Tsuut’ina First Nation
- The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5, and Elbow Métis District 6
Work Schedule: Flexible, with the opportunity to work from home or in the company’s Calgary office
ASSUMPTION: PurposeMed is committed to providing a flexible and inclusive work environment that supports work-life balance and allows employees to work from home or in the company’s Calgary office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the team
- Reference check
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical skills and experience with relevant tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to product growth and your experience with relevant tools and platforms
- Research the company and its mission to demonstrate your understanding of and alignment with its values
ATS Keywords: Product Growth, Product Management, Lifecycle Marketing, Data Analysis, A/B Testing, Customer Segmentation, Project Management, Stakeholder Influence, Empathy, Communication, SQL, Analytics Platforms, Retention Strategies, Experimentation Frameworks, Healthcare Compliance, CRM
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills through their resume, cover letter, and interviews.
🛠️ Tools & Technologies
- Product analytics platforms (Google Analytics, Preset, LaunchDarkly)
- Experimentation frameworks
- SQL
- CRM/marketing automation (Braze)
- Lifecycle workflows
- Subscription and usage-based business models and monetization levers
ASSUMPTION: The ideal candidate will have experience working with relevant tools and platforms, including product analytics platforms, experimentation frameworks, SQL, CRM/marketing automation, and lifecycle workflows.
👔 Cultural Fit Considerations
Company Values:
- Inclusivity: Creating spaces that are safe and affirming for all employees and patients
- Empathy: Providing compassionate, affirming care to patients and supporting team members
- Creativity: Sparking innovation and pushing the boundaries of what’s possible in healthcare
- Fun: Having fun along the way and celebrating successes together
Work Style:
- Collaborative: Working closely with cross-functional teams to drive growth and impact
- Data-driven: Making decisions based on data and analytics to inform product strategy
- Adaptable: Embracing change and pivoting as needed to maximize activation, retention, and lifetime value
- Patient-centric: Prioritizing the needs and experiences of patients in all decision-making
Self-Assessment Questions:
- How do you approach creating safe and affirming spaces for diverse teams and patients?
- Can you provide an example of a time when you used data to inform a product decision and drive growth?
- How do you balance pushing the boundaries of innovation with a patient-centric approach?
ASSUMPTION: PurposeMed values inclusivity, empathy, creativity, and fun, and candidates should be prepared to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Working with sensitive patient data and ensuring compliance with healthcare regulations
- Balancing the need for data-driven decision-making with a patient-centric approach
- Managing multiple stakeholders and aligning growth efforts with wider change initiatives
- Adapting to a fast-paced and evolving work environment
ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this position focuses specifically on product-led growth and maximizing activation, retention, and lifetime value
- This role requires a strong background in product growth or management, with a proven track record in driving activation and retention metrics
- Compared to other roles in the industry, this position offers significant growth opportunities and the chance to make a substantial impact on the company’s product strategy
ASSUMPTION: This role is unique in its focus on product-led growth and offers significant opportunities for candidates with the right skills and experience.
📝 Sample Projects
- Developing and implementing a new retention program to reduce churn and improve patient satisfaction
- Collaborating with the Expansion team to launch a new service and validate the go-to-market strategy
- Optimizing the activation funnel through A/B testing and multivariate experiments to maximize patient engagement
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to hit the ground running in this role.
❓ Key Questions to Ask During Interview
- How does the company approach balancing data-driven decision-making with a patient-centric approach?
- Can you describe a time when you had to adapt to a significant change in the work environment, and how did you approach it?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company foster a culture of inclusivity and support for its employees?
ASSUMPTION: These questions will help candidates better understand the company’s culture, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for a phone or video screen with the Hiring Manager, focusing on your problem-solving skills, analytical thinking, communication, and cultural fit
- If selected, complete a technical assessment or case study to demonstrate your skills and approach to product growth
- Prepare for a final interview with the team, focusing on your cultural fit, alignment with company values, and long-term career goals
- Follow up with the Hiring Manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
