Staff Product Marketing Manager

📌 Core Information

🔹 Job Title: Staff Product Marketing Manager

🔹 Company: Nium

🔹 Location: Mumbai, Bangalore

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market efforts for all Nium products
• Partnering with Product, Sales, and Marketing teams
• Defining messaging and positioning Nium as a leader in payments infrastructure
• Conducting market research and customer insights
• Driving product launches and strategic support for sales teams

ASSUMPTION: This role requires a strong understanding of the payments ecosystem and enterprise product marketing experience.

📋 Key Responsibilities

✅ Own the Ideal Customer Profile targeting and conduct external research to understand customer behaviors and needs

✅ Generate actionable insights to inform messaging, positioning, and product development

✅ Identify high-potential customer sets and work with the broader marketing team to reach them through targeted campaigns

✅ Own the go-to-market strategy and execution across all Nium products

✅ Define differentiated messaging and positioning that resonates with decision-makers in fintech, banking, payroll, and adjacent verticals

✅ Lead product launches and key announcements in collaboration with Product, Sales, Marketing, and Communications

✅ Develop compelling sales enablement materials, including pitch decks, product one-pagers, battlecards, and demos

✅ Continuously analyze customer feedback, market trends, and the competitive landscape to refine product and marketing strategies

ASSUMPTION: This role involves a high degree of collaboration and influencing across multiple teams and functions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8 years in product marketing, ideally in payments or fintech

Required Skills:

• Deep understanding of the payments ecosystem
• Proven experience launching enterprise-focused products
• Skilled in translating complex technical products into simple, compelling stories
• Strong collaborator who can influence across product, sales, marketing, and executive teams
• Excellent verbal and written communication skills
• Able to create high-impact materials with limited direction
• Comfortable in a fast-paced, global, high-growth environment

Preferred Skills:

• Experience marketing APIs or developer-led products
• Familiarity with regulated financial environments and regional nuances
• Background in working with enterprise customers or partners

ASSUMPTION: While not explicitly stated, a Master's degree in a relevant field may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• Medical Coverage
• Employee Assistance Program
• Generous Vacation Programs
• Flexible Hybrid Working Environment (3 days per week in the office)
• Role-Specific Training
• Internal Workshops
• Learning Stipend
• Company-Wide Social Events
• Team Bonding Activities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on real-time, cross-border payments

Company Size: Medium to Large (501-1,000 employees)

Founded: 2016

Company Description:

• Nium is the global leader in real-time, cross-border payments
• Offers a payout network supporting 100 currencies and spanning 220+ markets
• Holds regulatory licenses and authorizations in more than 40 countries

Company Specialties:

• Cross-border payments
• Payout networks
• Regulatory compliance

Company Website: www.nium.com

ASSUMPTION: Nium's focus on real-time, cross-border payments makes it a competitive player in the global financial services industry.

📊 Role Analysis

Career Level: Mid to Senior level, with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with Product, Sales, and Marketing teams

Work Arrangement: Hybrid (3 days per week in the office)

Growth Opportunities:

• Potential to lead a team and mentor junior product marketing managers
• Opportunities to work on high-impact projects and drive strategic initiatives
• Chance to grow with the company as it expands its global footprint

ASSUMPTION: This role offers significant growth potential for the right candidate, given Nium's rapid expansion and leadership position in the market.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Mumbai and Bangalore

Office Location(s): 85 2nd St, 2nd Floor, San Francisco, California 94105, US; 18 St Swithin's Lane, Floor 3, London, England EC4N 8AD, GB; 168 Robinsons Road, Capital Tower #18-03, Singapore, 068912, SG; B-3, Cama Industrial Estate, Goregaon, Mumbai, Maharashtra 400063, IN; Fred. Roeskestraat 100, Amsterdam, 1076 ED, NL

Geographic Context:

• Mumbai and Bangalore are major tech hubs in India, with a thriving startup ecosystem
• Both cities offer a mix of traditional and modern infrastructure, with ample opportunities for entertainment and leisure
• Nium's global presence allows for collaboration and interaction with teams based in multiple time zones

Work Schedule: Standard office hours (9:00 AM to 6:00 PM IST) with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the hiring manager or a senior team member
• On-site or virtual final round with the CMO and other stakeholders

Key Assessment Areas:

• Understanding of the payments ecosystem and enterprise product marketing
• Ability to translate complex technical products into simple, compelling stories
• Collaboration and influencing skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in product marketing and the payments industry
• Prepare examples of how you've successfully launched enterprise products and driven adoption in global markets
• Demonstrate your understanding of Nium's business and the competitive landscape in the payments industry

ATS Keywords: Product Marketing, Payments Industry, Enterprise Product Marketing, Go-to-Market Strategy, Sales Enablement, Market Research, Customer Insights, Product Launches, Competitive Landscape

ASSUMPTION: Nium's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on collaboration and communication.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace
• Asana or similar project management tools

ASSUMPTION: Nium uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Cross-functional and collaborative
• Results-oriented and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, global environment?
• Are you comfortable working with complex technical products and translating them into simple, compelling stories?
• Do you have experience working with enterprise customers or partners?

ASSUMPTION: Nium values candidates who are adaptable, innovative, and able to thrive in a fast-paced, global environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the rapid pace of change in the payments industry
• Balancing strategic thinking with tactical execution
• Working effectively in a hybrid work environment

ASSUMPTION: These challenges are common in fast-growing, global companies and require strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the go-to-market strategy for all Nium products, requiring a broad understanding of the payments ecosystem and enterprise product marketing
• Compared to other product marketing roles, this position offers a higher degree of strategic influence and collaboration with senior leadership
• Career progression may involve moving into a leadership role or specializing in a specific aspect of product marketing, such as API or developer-led products

ASSUMPTION: This role offers significant growth potential and strategic influence, making it an attractive opportunity for experienced product marketing professionals.

📝 Sample Projects

• Developing a go-to-market strategy for Nium's new cross-border payment solution
• Conducting market research to identify high-potential customer segments for Nium's payout network
• Creating sales enablement materials to support the launch of Nium's new card issuance product

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring both analytical skills and creative problem-solving.

❓ Key Questions to Ask During Interview

• How does this role fit into Nium's overall growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nium support the professional development and growth of its product marketing team members?
• What are the most significant challenges facing the payments industry, and how is Nium positioned to address them?
• How does Nium foster a culture of collaboration and innovation in a hybrid work environment?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its long-term prospects, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in product marketing and the payments industry
• Prepare examples of how you've successfully launched enterprise products and driven adoption in global markets
• Demonstrate your understanding of Nium's business and the competitive landscape in the payments industry
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.