📌 Core Information
🔹 Job Title: Staff Product Marketing Manager
🔹 Company: Nium
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site/Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market efforts for all Nium products
- Partnering closely with Product, Sales, and Marketing teams
- Defining messaging, driving launches, and positioning Nium as a leader in payments infrastructure
- Conducting external research and collaborating with business and product teams to understand market needs
- Generating actionable insights to inform messaging, positioning, and product development
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the payments ecosystem to succeed.
📋 Key Responsibilities
✅ Own the Ideal Customer Profile targeting and customer and market insights
✅ Own the go-to-market strategy and execution across all Nium products
✅ Develop compelling sales enablement materials and act as a strategic advisor to regional sales teams
✅ Continuously analyze customer feedback, market trends, and the competitive landscape to refine product and marketing strategies
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong project management skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years in product marketing, ideally in payments or fintech
Required Skills:
- Deep understanding of the payments ecosystem
- Proven experience launching enterprise-focused products
- Skilled in translating complex technical products into simple, compelling stories
- Strong collaborator who can influence across product, sales, marketing, and executive teams
- Excellent verbal and written communication skills
Preferred Skills:
- Experience marketing APIs or developer-led products
- Familiarity with regulated financial environments and regional nuances
- Background in working with enterprise customers or partners
ASSUMPTION: Candidates with a strong background in product marketing and a deep understanding of the payments ecosystem are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Staff Product Marketing Manager role in Singapore)
Benefits:
- Medical Coverage
- Employee Assistance Program
- Generous Vacation Programs
- Flexible Hybrid Working Environment (3 days per week in the office)
- Role-Specific Training
- Internal Workshops
- Learning Stipend
- Company-Wide Social Events
- Team Bonding Activities
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Staff Product Marketing Manager role in Singapore. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on real-time, cross-border payments
Company Size: 501-1,000 employees (As of 2025)
Founded: 2016
Company Description:
- Nium is the global leader in real-time, cross-border payments
- Its payout network supports 100 currencies and spans 220+ markets, with 100 markets in real-time
- Nium holds regulatory licenses and authorizations in more than 40 countries, enabling seamless onboarding, rapid integration, and compliance
Company Specialties:
- Real-time, cross-border payments
- Payouts, FX, collections, compliance, and financial infrastructure
- Card issuance and enterprise-focused products
Company Website: nium.com
ASSUMPTION: Nium is a rapidly growing, global fintech company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid to Senior-level role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with Product, Sales, and Marketing teams
Work Arrangement: Hybrid work arrangement, with 3 days per week required in the office
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing department
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to a global, fast-paced work environment with a diverse team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Singapore
Geographic Context:
- Singapore is a major global financial hub with a thriving startup ecosystem
- The city-state offers a high quality of life, with excellent education, healthcare, and entertainment options
- Singapore is a multicultural city with a diverse range of cuisines and cultural experiences
Work Schedule: Standard work hours are from 9:00 AM to 6:00 PM, with flexible hours and remote work options available
ASSUMPTION: The work environment at Nium is fast-paced, collaborative, and innovative, with a strong focus on driving business growth and customer success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and relevant stakeholders
- Final round with the CMO
Key Assessment Areas:
- Understanding of the payments ecosystem and Nium's products
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Nium's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Nium's products, market position, and competition to demonstrate your understanding of the company and industry
ATS Keywords: Product Marketing, Payments Industry, Go-To-Market Strategy, Sales Enablement, Customer Insights, Market Trends, Competitive Landscape, Enterprise Products, API Marketing
ASSUMPTION: The interview process at Nium is designed to assess your technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Asana or similar project management tools
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM software, and project management platforms to manage multiple projects and stakeholders effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding market needs?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you have a data-driven approach to decision-making and a strong analytical mindset?
ASSUMPTION: Nium values candidates who are customer-centric, innovative, collaborative, agile, and inclusive, with a strong work ethic and a passion for driving business growth.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced, dynamic work environment
- Adapting to changes in the market and competitive landscape
- Balancing the need for strategic thinking with the need for tactical execution
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager role, but with a broader scope and more strategic focus
- Unlike other product marketing roles, this position requires a deep understanding of the payments ecosystem and enterprise-focused products
- This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success
ASSUMPTION: This role is well-suited for candidates with a strong background in product marketing and a deep understanding of the payments ecosystem, looking to take on a strategic, high-impact role.
📝 Sample Projects
- Developing a go-to-market strategy for a new enterprise-focused product
- Conducting market research and customer interviews to inform product development and positioning
- Creating sales enablement materials and training sessions for regional sales teams
ASSUMPTION: These projects are representative of the types of initiatives this role may be involved in, but the specific projects and priorities may vary based on the company's needs and market conditions.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and organization?
- What are the key challenges facing the company and this role in the near term?
- How does Nium support the growth and development of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help you understand the role's priorities, challenges, and opportunities for growth and development, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Nium's products, market position, and competition to demonstrate your understanding of the company and industry
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
