I

Staff Specialist Regional Marketing

Infineon
Full-time
On-site
Shanghai, Shanghai, China
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Staff Specialist Regional Marketing

πŸ”Ή Company: Infineon Technologies

πŸ”Ή Location: Shanghai, Beijing

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Semiconductor Manufacturing

πŸ”Ή Date Posted: July 15, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Achieving memory product design-win and revenue targets in the Greater China region
  • Leading new product definition and proposals, especially to fit China market requirements
  • Driving internal and external teams towards project success
  • Providing product training to customers and distributors

ASSUMPTION: This role requires a strong understanding of the China market and its unique needs, as well as excellent project management skills to drive multiple teams towards common goals.

πŸ“‹ Key Responsibilities

βœ… Achieve memory product (RAM and NOR) design-win and revenue targets in the Greater China region

βœ… Lead new product definition and proposals, especially to fit China market requirements

βœ… Take ownership of Greater China memory pricing strategy and align with the Product Line

βœ… Feedback, support, and align with Headquarters on China market and customer needs

βœ… Support G2M activities at the product or application level by product management

βœ… Initiate innovative ideas or projects and lead the project execution to achieve tangible results

βœ… Lead and drive internal and external team members towards projects design-win and revenue

βœ… Provide product training to customers and distributors

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree or above in electrical engineering, computer science, or related majors

Experience: 3+ years of working experience in related fields of memory (NOR and RAM preferred): Marketing, Field Application Engineering, Sales, etc.

Required Skills:

  • Rich knowledge on memory usage: characteristics of each kind of memory, interface, system integration with chipsets, etc.
  • Good knowledge of hardware structure and design guidelines of embedded systems
  • Fluency in oral and written English as a working language
  • Customer focus and self-motivation in resolving complex issues
  • Good communication skills and teamwork ability
  • Fluency in spoken and written English and Chinese
  • Flexibility to travel as required, up to 30% of the time

Preferred Skills:

  • Experience in the semiconductor industry
  • Knowledge of the Greater China market

ASSUMPTION: While not explicitly stated, experience in the semiconductor industry and knowledge of the Greater China market would be highly beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in the semiconductor industry in China, the estimated salary range for this position is CNY 350,000 - 550,000 per year.

Benefits:

  • Health insurance and retirement plans
  • Employee discounts on Infineon products
  • Opportunities for professional development and career growth
  • Flexible work arrangements

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 5:30 PM), with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits and working hours may also vary based on the company's policies and the candidate's individual circumstances.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT, enabling game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT.

Company Size: Infineon Technologies has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Infineon Technologies was founded in 1999 as a spin-off from Siemens AG.

Company Description:

  • Infineon is committed to driving decarbonization and digitalization through its semiconductor solutions
  • The company offers a supportive work environment that celebrates individuality and empowers employees to reach ambitious goals
  • Infineon is an equal opportunity employer that values diversity and inclusion

Company Specialties:

  • Energy Efficiency
  • Mobility
  • Security
  • Decarbonization and Digitalization
  • Internet of Things

Company Website: www.infineon.com

ASSUMPTION: Infineon Technologies' commitment to driving decarbonization and digitalization through its semiconductor solutions makes it an attractive employer for candidates interested in making a positive impact on the world.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in related fields.

Reporting Structure: The Staff Specialist Regional Marketing reports directly to the Head of Regional Marketing for Greater China.

Work Arrangement: This role requires on-site work in Shanghai or Beijing, with flexibility for occasional travel up to 30% of the time.

Growth Opportunities:

  • Progression to a senior marketing role within Infineon Technologies
  • Expansion of responsibilities to cover additional regions or product lines
  • Development of leadership skills through managing cross-functional teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to develop leadership skills and take on increased responsibilities over time.

🌍 Location & Work Environment

Office Type: Infineon Technologies' offices in Shanghai and Beijing are modern, collaborative workspaces designed to foster innovation and creativity.

Office Location(s): Shanghai and Beijing

Geographic Context:

  • Shanghai is a major commercial and financial hub in China, with a vibrant culture and numerous entertainment options
  • Beijing is the capital of China, offering a rich history, cultural attractions, and a diverse food scene

Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 5:30 PM) with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: Both Shanghai and Beijing offer exciting opportunities for personal and professional growth, with a wide range of cultural attractions and entertainment options to explore.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • On-site or virtual interview with the hiring manager and relevant team members
  • Final interview with the Head of Regional Marketing for Greater China

Key Assessment Areas:

  • Market knowledge and understanding of the Greater China region
  • Project management skills and ability to drive cross-functional teams
  • Communication skills and ability to work effectively with various stakeholders
  • Problem-solving skills and ability to resolve complex issues

Application Tips:

  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare a cover letter that demonstrates your understanding of the Greater China market and your fit for the role
  • Be prepared to discuss your experience with memory products and embedded systems in the interview

ATS Keywords: Memory product, RAM, NOR, design-win, revenue target, Greater China, market requirements, product definition, pricing strategy, customer needs, G2M activities, project execution, team leadership, product training

ASSUMPTION: Infineon Technologies uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: While not explicitly stated, experience with common marketing and project management tools is likely to be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Responsibility
  • Performance
  • Trust
  • Quality

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on achieving targets
  • Adaptable and open to change
  • Customer-focused and committed to delivering excellence

Self-Assessment Questions:

  • Do you have a strong understanding of the Greater China market and its unique needs?
  • Are you comfortable working in a collaborative, team-oriented environment?
  • Do you have a proven track record of achieving targets and driving cross-functional teams to success?

ASSUMPTION: Candidates who align with Infineon Technologies' company values and work style are more likely to be successful in this role and enjoy a better fit with the company culture.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Navigating the unique cultural and business landscape of the Greater China region
  • Working with a diverse range of stakeholders, including internal teams, customers, and partners
  • Occasional travel requirements, up to 30% of the time

ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should be prepared to face.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other regional marketing positions in the semiconductor industry, but with a focus on the Greater China region and memory products
  • Compared to other marketing roles, this position requires a strong understanding of memory products and embedded systems
  • Career progression in this role could lead to senior marketing positions within Infineon Technologies or other semiconductor companies

ASSUMPTION: Candidates should compare this role to other regional marketing positions in the semiconductor industry to better understand its unique requirements and growth opportunities.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to drive memory product adoption in the Greater China region
  • Conducting market research to identify trends and opportunities in the Greater China memory market
  • Collaborating with cross-functional teams to define and launch a new memory product tailored to the Greater China market

ASSUMPTION: These sample projects illustrate the types of initiatives candidates can expect to work on in this role, highlighting the need for strong project management skills and a deep understanding of the Greater China market.

❓ Key Questions to Ask During Interview

  • Can you describe the current marketing strategy for memory products in the Greater China region, and how this role fits into that strategy?
  • How does Infineon Technologies support the professional development and growth of its marketing employees?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does Infineon Technologies collaborate with its customers and partners in the Greater China region, and what role will this position play in those relationships?
  • What are the biggest challenges facing the memory market in the Greater China region, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Infineon Technologies careers page
  • Tailor your resume to highlight your relevant experience and skills for this role
  • Prepare a cover letter that demonstrates your understanding of the Greater China market and your fit for the role
  • Be prepared to discuss your experience with memory products and embedded systems in the interview
  • Follow up with the hiring manager, Crystal Wei, one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.