📌 Core Information
🔹 Job Title: STAGE - Digital Marketing (Area Influencer)
🔹 Company: Sky
🔹 Location: Milan, Monte Penice, Italy
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Social and Engagement team within Digital Marketing
- Focusing on influencer scouting, content approvals, and managing external agencies
- Developing influencer strategies and communication plans to enhance community engagement
- Working on tasks and projects autonomously under supervision
ASSUMPTION: This role is designed for recent graduates or early-career professionals seeking to gain practical experience in digital marketing, with a focus on influencer marketing and social media engagement.
📋 Key Responsibilities
✅ Supporting the Social and Engagement team in daily tasks related to social media and engagement
✅ Scouting influencers and managing relationships with them
✅ Approving content and managing external agencies and suppliers
✅ Developing and implementing influencer strategies and formats
✅ Defining communication strategies with communities to stimulate engagement
✅ Working autonomously on tasks and projects, with supervision
ASSUMPTION: The role requires a balance of creative thinking, analytical skills, and strong communication abilities to effectively manage influencer relationships and drive engagement.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communication, humanities, or related fields
Experience: Entry-level (0-2 years) in digital marketing, social media, or related fields (not required but considered an asset)
Required Skills:
- Excellent knowledge of the Italian influencer landscape across various platforms
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Proactivity, flexibility, and ability to work in a team
- Proficiency in the Microsoft Office suite
- Fluency in English (B2/C1 level)
Preferred Skills:
- Previous experience in social media agencies, influencer marketing, or digital roles
ASSUMPTION: While previous experience is not required, candidates with relevant work experience may have an advantage in this competitive role.
💰 Compensation & Benefits
Salary Range: As this is an internship, the role may not offer a salary. However, Sky Italy provides various benefits and learning opportunities for interns.
Benefits:
- On-the-job training and mentorship
- Opportunity to work in a dynamic and innovative environment
- Possibility to convert the internship into a permanent position upon successful completion
Working Hours: Full-time (40 hours per week), with flexible hours based on project needs
ASSUMPTION: While the role does not offer a salary, the opportunity to gain valuable experience in a leading media and entertainment company, along with potential career growth, should be considered as part of the compensation package.
📌 Applicant Insights
🔍 Company Context
Industry: Sky is a leading media and entertainment company, part of Comcast Corporation, offering innovative TV services, streaming platforms, connectivity, and smart home protection. They are known for their award-winning original content, live sporting events, and commitment to digital inclusion and sustainability.
Company Size: Sky has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Sky was founded in 1989 and has since grown into a global media powerhouse.
Company Description:
- Sky is Europe's premium content producer, creating award-winning original content and providing access to news and the arts
- They offer the world's smartest TV, Sky Glass; streaming services NOW and WOW; and fast, secure, reliable residential and business broadband
- Sky is committed to supporting and creating tens of thousands of jobs, addressing digital inequality, and becoming net zero carbon by 2030
Company Specialties:
- Broadcast and media production and distribution
- Entertainment and communications
- Innovation and technology
- Customer service
Company Website: http://www.sky.com
ASSUMPTION: Sky's large size and diverse offerings provide interns with numerous opportunities to learn and grow within the company.
📊 Role Analysis
Career Level: This role is designed for early-career professionals or recent graduates seeking to gain practical experience in digital marketing, with a focus on influencer marketing and social media engagement.
Reporting Structure: The intern will report directly to the Social and Engagement team within the Digital Marketing department.
Work Arrangement: The role is on-site, with full-time hours (40 hours per week) and flexible hours based on project needs.
Growth Opportunities:
- On-the-job training and mentorship
- Potential conversion of the internship into a permanent position upon successful completion
- Exposure to various aspects of digital marketing and the opportunity to work on high-profile projects
ASSUMPTION: Sky's large size and diverse offerings provide interns with numerous opportunities to learn and grow within the company, potentially leading to a permanent position.
🌍 Location & Work Environment
Office Type: Sky's Milan office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Milan, Monte Penice, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, financial, and cultural hub
- The city is known for its fashion, design, and finance industries, as well as its rich history and cultural attractions
- Sky's office is located in the Monte Penice area, offering easy access to public transportation and nearby amenities
Work Schedule: Full-time (40 hours per week), with flexible hours based on project needs
ASSUMPTION: Sky's Milan office provides a dynamic and innovative work environment, with easy access to the city's cultural and professional offerings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with Sky's values
- Knowledge of the Italian influencer landscape and digital marketing trends
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Proactivity, flexibility, and ability to work in a team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Italian influencer landscape and digital marketing trends
- Showcase your analytical and problem-solving skills through examples from your academic or professional background
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
ATS Keywords: Digital Marketing, Social Media, Influencer Marketing, Content Management, Communication, Problem Solving, Analytical Skills, Teamwork, Flexibility, Proactivity, Office Suite Proficiency, Community Engagement, Strategy Development, Project Management
ASSUMPTION: Sky's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Influencer marketing and analytics tools (e.g., HypeAuditor, BuzzSumo, etc.)
ASSUMPTION: The role may require the use of specific tools and technologies to manage influencer relationships and analyze campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Believe in Better
- Innovate and Inspire
- Stronger Together
- Customer First
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Customer-focused and results-driven
Self-Assessment Questions:
- Do I align with Sky's core values, particularly 'Believe in Better' and 'Innovate and Inspire'?
- Am I comfortable working in a dynamic, collaborative team environment?
- Do I have a customer-focused mindset and a drive to deliver results?
ASSUMPTION: Sky places a strong emphasis on cultural fit and values-driven behavior, expecting employees to embody their core values in their daily work.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to manage influencer relationships and campaign timelines
- The pace of work may be fast and demanding, requiring strong time management and prioritization skills
- The role may involve managing multiple projects simultaneously, requiring strong organizational skills
- The Italian influencer landscape may be competitive and challenging to navigate, requiring strong analytical and problem-solving skills
ASSUMPTION: While the role offers numerous opportunities for growth and learning, it also presents challenges that require strong skills and adaptability.
📈 Similar Roles Comparison
- This role is similar to entry-level or junior digital marketing roles with a focus on influencer marketing and social media engagement
- However, Sky's large size and diverse offerings provide interns with numerous opportunities to learn and grow within the company, potentially leading to a permanent position
- Compared to other internships, Sky's program offers a structured learning experience with mentorship and the potential for career growth
ASSUMPTION: While this role shares similarities with other entry-level digital marketing positions, Sky's large size and diverse offerings provide unique opportunities for growth and learning.
📝 Sample Projects
- Developing and implementing an influencer strategy for a new Sky product launch
- Analyzing the performance of influencer marketing campaigns and providing data-driven insights to optimize future campaigns
- Managing relationships with influencers and external agencies to ensure consistent and high-quality content
ASSUMPTION: The role may involve working on high-profile projects that require strong analytical, communication, and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader digital marketing strategy for Sky Italy?
- What opportunities are there for professional development and growth within the team and the company?
- How does Sky support work-life balance for its employees, particularly for interns?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Sky's company values, digital marketing strategies, and the Italian influencer landscape
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
- Follow up with the hiring manager within one week after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
