Stage Trade Marketing

📌 Core Information

🔹 Job Title: Stage Trade Marketing

🔹 Company: ZEISS Group

🔹 Location: Castiglione Olona, Lombardy, Italy

🔹 Job Type: Full-Time (Intern)

🔹 Category: Trade Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting promotional and incentive initiatives to maximize sales potential in optical centers
• Collaborating with internal and external stakeholders to implement promotional plans
• Monitoring and analyzing data and projects to ensure smooth execution
• Preparing presentations and reports for internal stakeholders
• Contributing to the development of marketing materials and tools
• Offering support to the sales force for trade and marketing initiatives

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment. Familiarity with the optical industry and relevant marketing strategies would be beneficial but not required.

📋 Key Responsibilities

✅ Supporting the development and execution of promotional and incentive activities for the retail channel

✅ Monitoring and analyzing data and projects to ensure timely completion and adherence to objectives

✅ Preparing presentations and reports for internal stakeholders on promotional activities and incentive programs

✅ Contributing to the development of marketing materials and tools, including POP and POS materials and digital supports

✅ Collaborating in the maintenance and update of platforms dedicated to incentive programs, promotions, or loyalty programs

✅ Providing adequate support to the sales force for trade and marketing initiatives

ASSUMPTION: The role may involve occasional travel to attend events or meetings, and the successful candidate should be comfortable working in a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: A degree in Economics, preferably with a specialization in Marketing or Trade Marketing

Experience: No prior experience is required for this internship position

Required Skills:

• Basic knowledge of English (spoken and written)
• Proficient use of Microsoft Office, particularly Excel and PowerPoint
• Strong analytical skills and data comprehension
• Excellent interpersonal and teamwork skills
• Ability to work effectively with diverse stakeholders

Preferred Skills:

• Knowledge of graphic software

ASSUMPTION: Candidates with relevant internship or work experience in marketing, trade marketing, or a related field may be given preference. A valid driver's license and access to a personal vehicle may also be beneficial for this role.

💰 Compensation & Benefits

Salary Range: As this is an internship position, the successful candidate will receive a stipend in accordance with Italian labor laws and industry standards for entry-level internships in the marketing field. The exact amount will be disclosed during the interview process.

Benefits:

• On-the-job training and professional development opportunities
• Access to a dynamic and international work environment
• Possibility of conversion to a full-time position upon successful completion of the internship

Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work for specific tasks, as agreed with the supervisor

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Italy. The final offer will be determined by the company based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The ZEISS Group operates in the fields of optics and optoelectronics, with a focus on industrial quality and research, medical technology, and consumer markets. The company is a global leader in its industry, with a strong presence in Europe, Asia, and the Americas.

Company Size: With over 46,000 employees and operations in around 50 countries, the ZEISS Group is a large, multinational corporation that offers numerous opportunities for professional growth and development.

Founded: The company was founded in 1846 in Jena, Germany, and is currently headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Company Description:

• The ZEISS Group is an internationally leading technology enterprise operating in the fields of optics and optoelectronics
• The company generated annual revenue of around 11 billion euros in the previous fiscal year (30 September 2024)
• ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide (30 September 2024)

Company Specialties:

• Optics and optoelectronics
• Industrial quality and research
• Medical technology
• Consumer markets
• Semiconductor manufacturing technology
• Industrial metrology
• Camera and cine lenses
• Binoculars
• Microscopy
• Eyeglass lenses
• Biomedical research
• Artificial intelligence and machine learning
• Software engineering and development

Company Website: www.zeiss.com/publisher

ASSUMPTION: The ZEISS Group is a well-established and respected company in the optics and optoelectronics industry, with a strong commitment to research and development and a focus on innovation and quality.

📊 Role Analysis

Career Level: This is an entry-level position, suitable for recent graduates or students pursuing a degree in Economics, Marketing, or a related field.

Reporting Structure: The successful candidate will report directly to the Promotion Coordinator and work closely with other members of the trade marketing team.

Work Arrangement: This is an on-site position, with the possibility of remote work for specific tasks, as agreed with the supervisor. The internship is expected to last for a minimum of 6 months, with a start date in September 2025.

Growth Opportunities:

• The successful completion of this internship may lead to full-time employment opportunities within the company
• The ZEISS Group offers numerous opportunities for professional development and career advancement
• Working in a dynamic and international environment, the candidate will have the opportunity to gain valuable experience and develop their skills in the field of trade marketing

ASSUMPTION: The successful candidate will have the opportunity to work on a variety of projects and initiatives, gaining a well-rounded understanding of the trade marketing function and the optical industry as a whole.

🌍 Location & Work Environment

Office Type: The ZEISS Group's office in Castiglione Olona, Lombardy, Italy, is a modern and well-equipped facility that fosters collaboration and innovation.

Office Location(s): Castiglione Olona, Lombardy, Italy

Geographic Context:

• Castiglione Olona is a small town located in the province of Varese, Lombardy, Italy
• The area is known for its rich history and cultural heritage, as well as its natural beauty
• Lombardy is a highly industrialized region, with a strong focus on manufacturing and technology

Work Schedule: The successful candidate will be expected to work full-time (40 hours per week), with flexible hours and the possibility of remote work for specific tasks, as agreed with the supervisor.

ASSUMPTION: The work environment at the ZEISS Group is dynamic, collaborative, and focused on innovation and quality. The company values diversity and inclusion, and encourages employees to bring their unique perspectives to the table.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Analytical skills and data comprehension
• Interpersonal and teamwork skills
• Ability to work effectively with diverse stakeholders
• Familiarity with marketing principles and strategies
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Be prepared to discuss your understanding of trade marketing principles and strategies, as well as your familiarity with the optical industry
• Demonstrate your strong analytical skills and attention to detail by providing specific examples of data-driven decision-making or problem-solving
• Showcase your ability to work effectively in a team environment by describing your experiences collaborating with others to achieve common goals

ATS Keywords: Trade Marketing, Promotional Activities, Data Analysis, Team Collaboration, Communication Skills, Microsoft Excel, Microsoft PowerPoint, English Language, Graphic Software Knowledge

ASSUMPTION: The application process for this role may involve the use of an Applicant Tracking System (ATS), which uses keywords to match candidates' resumes with the job description. Including relevant keywords in your resume and cover letter can increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office (Excel, PowerPoint)
• Graphic software (Adobe Creative Suite, etc.)
• Project management tools (Asana, Trello, etc.)
• Data analysis tools (Google Analytics, Tableau, etc.)

ASSUMPTION: The successful candidate will be expected to have a basic knowledge of Microsoft Office, particularly Excel and PowerPoint. Familiarity with graphic software and data analysis tools would be an asset but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer focus
• Collaboration
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on innovation and continuous improvement
• Committed to diversity, inclusion, and work-life balance

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you comfortable working in a team and collaborating with diverse stakeholders?
• Do you have a strong attention to detail and a data-driven approach to problem-solving?
• Are you committed to continuous learning and professional development?

ASSUMPTION: The ZEISS Group values diversity and inclusion, and encourages employees to bring their unique perspectives to the table. The company fosters a dynamic and collaborative work environment that prioritizes innovation and quality.

⚠️ Potential Challenges

• The role may involve occasional travel to attend events or meetings
• The work environment is dynamic and fast-paced, which may be challenging for candidates who prefer a more structured or predictable work environment
• The successful candidate may be required to work flexible hours or remotely for specific tasks, which may require a high degree of self-motivation and time management skills
• The optical industry is highly competitive, and the successful candidate may face challenges in keeping up with industry trends and developments

ASSUMPTION: The successful candidate should be comfortable working in a dynamic and fast-paced environment, and should have strong time management and self-motivation skills to excel in this role.

📈 Similar Roles Comparison

• This role is similar to other trade marketing internships, but may offer more responsibility and autonomy than other entry-level positions
• The ZEISS Group is a large, multinational corporation with a strong presence in the optics and optoelectronics industry, which may offer more opportunities for professional growth and development than smaller or less established companies
• This role is well-suited for recent graduates or students pursuing a degree in Economics, Marketing, or a related field, and may provide a valuable stepping stone to a full-time career in trade marketing

ASSUMPTION: The successful candidate should have a strong interest in the trade marketing function and the optical industry, and should be looking for an entry-level position that offers opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a promotional campaign for a new product launch
• Analyzing sales data to identify trends and opportunities for growth
• Creating and maintaining a database of promotional materials and tools
• Collaborating with the sales force to develop and implement trade marketing initiatives
• Assisting in the organization of industry events or trade shows

ASSUMPTION: The successful candidate will have the opportunity to work on a variety of projects and initiatives, gaining a well-rounded understanding of the trade marketing function and the optical industry as a whole.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall trade marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, inclusion, and equal opportunity?

ASSUMPTION: The successful candidate should come prepared with thoughtful and insightful questions that demonstrate their interest in the role and their commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://zeissgroup.wd3.myworkdayjobs.com/External/job/Castiglione-Olona/Stage-Trade-Marketing_JR_1042968-1
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching the company and the optical industry, and by practicing common interview questions and your responses
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and to reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.