Strategic E-commerce Manager - Sales Growth (all genders)

📌 Core Information

🔹 Job Title: Strategic E-commerce Manager - Sales Growth (all genders)

🔹 Company: zooplus SE

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (60% in-office, 40% remote)

🚀 Job Overview

Key aspects of this role include:

• Identifying and coordinating regional and local growth opportunities within and across categories.
• Guiding and collaborating with Country Heads and Category Managers on strategic priorities.
• Drafting strategic plans and supporting category decisions with market and category intelligence.
• Driving online sales and revenue growth through data analysis and marketing campaign execution.
• Collaborating with various teams, including Digital Marketing, CRM, Own Brands, Customer Care, UX Research, Logistics, and Product & Tech.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Provide key inputs for the regions' annual category strategies.

✅ Analyze customer behavior and market segment intelligence data to understand competitor profiles and market dynamics.

✅ Contribute to budget planning.

✅ Identify regional growth opportunities to drive projects.

✅ Collaborate with teams including Digital Marketing, CRM, Own Brands (food and non-food), Customer Care, UX Research, Logistics, and Product & Tech.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).

Experience: 5+ years of relevant experience in FMCG / e-commerce environment.

Required Skills:

• Excellent teamwork and communication skills with the ability to influence at all business levels.
• Understanding of customer trends, needs, and market requirements.
• Fluent English is mandatory. Fluency in Polish, Czech, Romanian, Hungarian, or Swedish is an asset.
• Hands-on, results-oriented approach.
• Strong analytical and data interpretation skills to make data-driven decisions.
• Familiarity with various marketing channels and strategies, including SEO, paid advertising, and email marketing is an asset.
• Problem-solving skills to address challenges and develop effective solutions.
• Good communication and collaboration skills to work effectively with cross-functional teams.
• Project management skills to manage initiatives, track progress, and ensure timely execution.

Preferred Skills:

• Knowledge of pet care.

ASSUMPTION: While knowledge of pet care is not required, it would be beneficial for understanding the specific market and customer needs.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (estimated based on market research for similar roles in Poland)

Benefits:

• 20% discount in the zooplus shop.
• Internal and external training opportunities.
• Team events.
• Two extra vacation days and days off on 24th and 31st of December.
• Private medical care and life insurance.
• Multicafeteria system including Multisport card.

Working Hours: Full-time, with a hybrid work setup (60% in-office, 40% remote).

ASSUMPTION: The salary range is estimated based on market research for similar roles in Poland. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on online pet supplies.

Company Size: 1,001-5,000 employees, with a significant presence in Europe.

Founded: 1999, with over 25 years of experience in online retail for pet supplies.

Company Description:

• Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
• Driven by core values of Care, Courage, Openness, and Simplicity.
• Committed to equal opportunity and embracing diversity and inclusion.

Company Specialties:

• Animal care and pet supplies.
• E-commerce and online retail.
• Pet food and proprietary brands.

Company Website: careers.zooplus.com

ASSUMPTION: zooplus is a well-established company in the online pet supplies industry, with a strong presence in Europe and a commitment to diversity and inclusion.

📊 Role Analysis

Career Level: Mid to Senior level, with a focus on strategic planning and growth.

Reporting Structure: This role reports directly to the Head of E-commerce Growth and collaborates with various teams across the organization.

Work Arrangement: Hybrid, with 60% in-office and 40% remote work.

Growth Opportunities:

• Potential to grow within the e-commerce team or explore other opportunities within the organization.
• Chance to gain experience in a dynamic, international environment.
• Opportunities to work on high-impact projects and drive significant growth.

ASSUMPTION: This role offers growth opportunities based on individual performance and the company's expansion plans.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space.

Office Location(s): ul. Pawia 17, Kraków, 30-003, PL

Geographic Context:

• Kraków is the second-largest city in Poland, with a rich history and vibrant culture.
• The office is located in the city center, with easy access to public transportation and amenities.
• Kraków offers a high quality of life, with affordable living costs compared to other major European cities.

Work Schedule: Full-time, with a hybrid work setup (60% in-office, 40% remote).

ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the team and company culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR department to discuss the role and initial qualifications.
• On-site or virtual interview with the hiring manager and relevant team members.
• Final decision and offer.

Key Assessment Areas:

• Problem-solving skills and strategic thinking.
• Communication and collaboration skills.
• Analytical skills and data interpretation.
• Cultural fit and alignment with company values.

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on transferable skills and accomplishments.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration.

ATS Keywords: E-commerce, Growth, Strategy, Analysis, Collaboration, Marketing, Customer Trends, Market Intelligence, Problem-solving, Data Interpretation, Teamwork, Project Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau).
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo).
• Project management tools (e.g., Asana, Trello, Jira).
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace).

ASSUMPTION: The specific tools and technologies used may vary based on the team and the company's standard practices.

👔 Cultural Fit Considerations

Company Values:

• Care: zooplus prioritizes the well-being of its employees and customers.
• Courage: The company encourages innovation and taking calculated risks.
• Openness: zooplus fosters a transparent and inclusive work environment.
• Simplicity: The company values straightforward and efficient processes.

Work Style:

• Collaborative: zooplus encourages teamwork and cross-functional collaboration.
• Data-driven: The company makes decisions based on data and analytics.
• Agile: zooplus embraces an agile work environment, with a focus on continuous improvement and adaptation.

Self-Assessment Questions:

• How do you demonstrate care and empathy in your professional life?
• Can you provide an example of a time when you took a courageous approach to solve a problem or drive growth?
• How do you ensure openness and transparency in your communication and collaboration with others?
• Can you share an example of a time when you simplified a complex process or system to improve efficiency?

ASSUMPTION: Candidates should be prepared to provide specific examples and anecdotes that demonstrate their alignment with zooplus's core values and work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities.
• Adapting to a fast-paced, dynamic work environment.
• Working with large datasets and complex market intelligence.
• Navigating a hybrid work setup and maintaining effective communication with remote team members.

ASSUMPTION: These challenges can be overcome with strong communication, project management, and problem-solving skills.

📈 Similar Roles Comparison

• This role is similar to an E-commerce Growth Manager or Strategic E-commerce Manager in other retail or e-commerce companies.
• However, zooplus's focus on the pet care industry and its unique business model set it apart from other companies in the sector.
• Career progression may include moving into a senior management role or exploring opportunities in other areas of the business, such as marketing, product management, or category management.

ASSUMPTION: While this role shares similarities with other E-commerce Growth Manager positions, the specific context and requirements may vary based on the company and industry.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify growth opportunities in a specific region or category.
• Developing and implementing a targeted marketing campaign to drive online sales and revenue growth.
• Collaborating with cross-functional teams to optimize the customer experience and improve conversion rates.

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Strategic E-commerce Manager might work on, but the specific projects may vary based on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth strategy and how this role contributes to it?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a time when the company demonstrated its commitment to its core values?
• How does the company approach collaboration and communication in a hybrid work environment?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/ZooplusSE/744000059383255-strategic-e-commerce-manager-sales-growth-all-genders-
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching the company, understanding the role, and practicing your responses to common interview questions.
• Follow up with the hiring manager or HR department after your interview to express your interest in the role and ask any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.