π Core Information
πΉ Job Title: Strategic E-commerce Manager - Sales Growth (all genders)
πΉ Company: zooplus SE
πΉ Location: KrakΓ³w, MaΕopolskie, Poland
πΉ Job Type: Full-time
πΉ Category: Retail
πΉ Date Posted: May 14, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid (60% in-office, 40% remote)
π Job Overview
Key aspects of this role include:
- Identifying and coordinating regional and local growth opportunities within and across categories.
- Guiding and collaborating with Country Heads and Category Managers on strategic priorities.
- Drafting strategic plans and supporting category decisions with market and category intelligence.
- Driving online sales and revenue growth through data analysis and marketing campaign execution.
- Collaborating with various teams, including Digital Marketing, CRM, Own Brands, Customer Care, UX Research, Logistics, and Product & Tech.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
π Key Responsibilities
β
Provide key inputs for the regions' annual category strategies.
β
Analyze customer behavior and market segment intelligence data to understand competitor profiles and market dynamics.
β
Contribute to budget planning.
β
Identify regional growth opportunities to drive projects.
β
Collaborate with teams including Digital Marketing, CRM, Own Brands (food and non-food), Customer Care, UX Research, Logistics, and Product & Tech.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills.
π― Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
Experience: 5+ years of relevant experience in FMCG / e-commerce environment.
Required Skills:
- Excellent teamwork and communication skills with the ability to influence at all business levels.
- Understanding of customer trends, needs, and market requirements.
- Fluent English is mandatory. Fluency in Polish, Czech, Romanian, Hungarian, or Swedish is an asset.
- Hands-on, results-oriented approach.
- Strong analytical and data interpretation skills to make data-driven decisions.
- Familiarity with various marketing channels and strategies, including SEO, paid advertising, and email marketing is an asset.
- Problem-solving skills to address challenges and develop effective solutions.
- Good communication and collaboration skills to work effectively with cross-functional teams.
- Project management skills to manage initiatives, track progress, and ensure timely execution.
Preferred Skills:
ASSUMPTION: While knowledge of pet care is not required, it would be beneficial for understanding the specific market and customer needs.
π° Compensation & Benefits
Salary Range: β¬50,000 - β¬70,000 per year (estimated based on market research for similar roles in Poland)
Benefits:
- 20% discount in the zooplus shop.
- Internal and external training opportunities.
- Team events.
- Two extra vacation days and days off on 24th and 31st of December.
- Private medical care and life insurance.
- Multicafeteria system including Multisport card.
Working Hours: Full-time, with a hybrid work setup (60% in-office, 40% remote).
ASSUMPTION: The salary range is estimated based on market research for similar roles in Poland. Actual salary may vary based on individual qualifications and company policy.
π Applicant Insights
π Company Context
Industry: Retail, specifically focused on online pet supplies.
Company Size: 1,001-5,000 employees, with a significant presence in Europe.
Founded: 1999, with over 25 years of experience in online retail for pet supplies.
Company Description:
- Europeβs leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
- Driven by core values of Care, Courage, Openness, and Simplicity.
- Committed to equal opportunity and embracing diversity and inclusion.
Company Specialties:
- Animal care and pet supplies.
- E-commerce and online retail.
- Pet food and proprietary brands.
Company Website: careers.zooplus.com
ASSUMPTION: zooplus is a well-established company in the online pet supplies industry, with a strong presence in Europe and a commitment to diversity and inclusion.
π Role Analysis
Career Level: Mid to Senior level, with a focus on strategic planning and growth.
Reporting Structure: This role reports directly to the Head of E-commerce Growth and collaborates with various teams across the organization.
Work Arrangement: Hybrid, with 60% in-office and 40% remote work.
Growth Opportunities:
- Potential to grow within the e-commerce team or explore other opportunities within the organization.
- Chance to gain experience in a dynamic, international environment.
- Opportunities to work on high-impact projects and drive significant growth.
ASSUMPTION: This role offers growth opportunities based on individual performance and the company's expansion plans.
π Location & Work Environment
Office Type: Modern, collaborative office space.
Office Location(s): ul. Pawia 17, KrakΓ³w, 30-003, PL
Geographic Context:
- KrakΓ³w is the second-largest city in Poland, with a rich history and vibrant culture.
- The office is located in the city center, with easy access to public transportation and amenities.
- KrakΓ³w offers a high quality of life, with affordable living costs compared to other major European cities.
Work Schedule: Full-time, with a hybrid work setup (60% in-office, 40% remote).
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the team and company culture.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR department to discuss the role and initial qualifications.
- On-site or virtual interview with the hiring manager and relevant team members.
- Final decision and offer.
Key Assessment Areas:
- Problem-solving skills and strategic thinking.
- Communication and collaboration skills.
- Analytical skills and data interpretation.
- Cultural fit and alignment with company values.
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on transferable skills and accomplishments.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration.
ATS Keywords: E-commerce, Growth, Strategy, Analysis, Collaboration, Marketing, Customer Trends, Market Intelligence, Problem-solving, Data Interpretation, Teamwork, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with the company.
π οΈ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau).
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo).
- Project management tools (e.g., Asana, Trello, Jira).
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace).
ASSUMPTION: The specific tools and technologies used may vary based on the team and the company's standard practices.
π Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being of its employees and customers.
- Courage: The company encourages innovation and taking calculated risks.
- Openness: zooplus fosters a transparent and inclusive work environment.
- Simplicity: The company values straightforward and efficient processes.
Work Style:
- Collaborative: zooplus encourages teamwork and cross-functional collaboration.
- Data-driven: The company makes decisions based on data and analytics.
- Agile: zooplus embraces an agile work environment, with a focus on continuous improvement and adaptation.
Self-Assessment Questions:
- How do you demonstrate care and empathy in your professional life?
- Can you provide an example of a time when you took a courageous approach to solve a problem or drive growth?
- How do you ensure openness and transparency in your communication and collaboration with others?
- Can you share an example of a time when you simplified a complex process or system to improve efficiency?
ASSUMPTION: Candidates should be prepared to provide specific examples and anecdotes that demonstrate their alignment with zooplus's core values and work style.
β οΈ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities.
- Adapting to a fast-paced, dynamic work environment.
- Working with large datasets and complex market intelligence.
- Navigating a hybrid work setup and maintaining effective communication with remote team members.
ASSUMPTION: These challenges can be overcome with strong communication, project management, and problem-solving skills.
π Similar Roles Comparison
- This role is similar to an E-commerce Growth Manager or Strategic E-commerce Manager in other retail or e-commerce companies.
- However, zooplus's focus on the pet care industry and its unique business model set it apart from other companies in the sector.
- Career progression may include moving into a senior management role or exploring opportunities in other areas of the business, such as marketing, product management, or category management.
ASSUMPTION: While this role shares similarities with other E-commerce Growth Manager positions, the specific context and requirements may vary based on the company and industry.
π Sample Projects
- Conducting a comprehensive market analysis to identify growth opportunities in a specific region or category.
- Developing and implementing a targeted marketing campaign to drive online sales and revenue growth.
- Collaborating with cross-functional teams to optimize the customer experience and improve conversion rates.
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Strategic E-commerce Manager might work on, but the specific projects may vary based on the company's priorities and market conditions.
β Key Questions to Ask During Interview
- Can you describe the company's long-term growth strategy and how this role contributes to it?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a time when the company demonstrated its commitment to its core values?
- How does the company approach collaboration and communication in a hybrid work environment?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest and engagement in the position.
π Next Steps for Applicants
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.