Strategic E-commerce Manager - Sales Growth (all genders)

📌 Core Information

🔹 Job Title: Strategic E-commerce Manager - Sales Growth (all genders)

🔹 Company: zooplus SE

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (60% in-office, 40% remote)

🚀 Job Overview

Key aspects of this role include:

• Identifying and coordinating regional and local growth opportunities
• Collaborating with various teams to drive projects and initiatives
• Analyzing customer behavior and market segment intelligence data
• Contributing to budget planning and strategic decision-making

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Provide key inputs for the regions' annual category strategies

✅ Analyze customer behavior and market segment intelligence data to understand competitor profiles and market dynamics

✅ Contribute to budget planning

✅ Identify regional growth opportunities to drive projects

✅ Collaborate with teams including Digital Marketing, CRM, Own Brands (food and non-food), Customer Care, UX Research, Logistics, and Product & Tech

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive growth and sales.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5+ years of relevant experience in FMCG / e-commerce environment

Required Skills:

• Excellent teamwork and communication skills
• Understanding of customer trends, needs, and market requirements
• Strong analytical and data interpretation skills
• Familiarity with various marketing channels and strategies
• Problem-solving skills to address challenges and develop effective solutions
• Project management skills to manage initiatives, track progress, and ensure timely execution

Preferred Skills:

• Knowledge of pet care
• Fluency in Polish, Czech, Romanian, Hungarian, or Swedish

ASSUMPTION: Candidates with a strong background in e-commerce, FMCG, or a related field, along with excellent communication and analytical skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• 20% discount in the zooplus shop
• Internal and external training
• Team events
• Two extra vacation days and days off on 24th and 31st of December
• Private medical care and life insurance
• Multicafeteria system including Multisport card

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (60% in-office, 40% remote)

ASSUMPTION: The salary range is estimated based on market research for similar roles in the e-commerce and retail sectors in Poland.

📌 Applicant Insights

🔍 Company Context

Industry: zooplus is a leading online pet supplier, operating in the competitive retail sector

Company Size: zooplus has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: zooplus was founded in 1999 and has since grown to become Europe's number one online pet supplier

Company Description:

• zooplus is committed to delivering moments of happiness to pet parents through an ever-expanding range of products and services
• The company focuses on innovation, personalized shopping, and exceeding customer expectations
• zooplus offers proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs

Company Specialties:

• Online retail in pet supplies
• E-commerce and digital marketing
• Pet care and nutrition
• Customer experience and loyalty

Company Website: careers.zooplus.com

ASSUMPTION: zooplus' focus on innovation, customer experience, and growth provides an exciting environment for professionals looking to make an impact in the e-commerce and retail sectors.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals looking to take on a strategic and impactful position within the e-commerce and retail sectors

Reporting Structure: The Strategic E-commerce Manager will report directly to the Head of E-commerce and collaborate with various teams across the organization

Work Arrangement: This role follows a hybrid work arrangement, with 60% of time spent in the office and 40% working remotely

Growth Opportunities:

• Potential to grow within the e-commerce team or explore other opportunities within the organization
• Chance to work on high-impact projects and contribute to the company's overall success
• Opportunities to learn and develop new skills through internal and external training programs

ASSUMPTION: This role offers a unique opportunity for experienced professionals to drive growth and make a significant impact within a leading online pet supplier.

🌍 Location & Work Environment

Office Type: The zooplus office in Kraków is a modern, collaborative workspace designed to foster innovation and productivity

Office Location(s): Ul. Pawia 17, Kraków, Małopolskie, Poland

Geographic Context:

• Kraków is the second-largest city in Poland, offering a rich cultural scene, historical landmarks, and a vibrant nightlife
• The city is home to a thriving tech industry and a growing number of international companies
• Kraków provides easy access to outdoor activities, such as hiking, cycling, and water sports, due to its proximity to the Beskidy Mountains and the Vistula River

Work Schedule: The hybrid work arrangement allows for flexibility in managing personal and professional responsibilities

ASSUMPTION: The hybrid work arrangement and modern office environment at zooplus provide a balanced and productive work-life experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and relevant team members

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and collaboration skills
• Understanding of e-commerce and retail trends
• Cultural fit and alignment with zooplus' core values

Application Tips:

• Highlight relevant experience and achievements in e-commerce, FMCG, or a related field
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for the interview by researching zooplus' company culture, values, and recent projects

ATS Keywords: E-commerce, Sales Growth, Customer Behavior Analysis, Market Intelligence, Budget Planning, Digital Marketing, CRM, Project Management, Problem Solving, Communication, Collaboration, Analytical Skills, SEO, Paid Advertising, Email Marketing, Teamwork

ASSUMPTION: The application process at zooplus is designed to assess candidates' skills, experiences, and cultural fit, ensuring the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)

ASSUMPTION: The tools and technologies required for this role are standard in the e-commerce and retail industries and can be easily adapted by experienced professionals.

👔 Cultural Fit Considerations

Company Values:

• Care: zooplus prioritizes the well-being of its employees, customers, and pets
• Courage: zooplus encourages innovation, calculated risks, and continuous learning
• Openness: zooplus fosters a transparent and collaborative work environment
• Simplicity: zooplus strives for efficiency, clarity, and ease of use in all aspects of its operations

Work Style:

• Collaborative: zooplus encourages teamwork and cross-functional collaboration
• Agile: zooplus embraces an agile work environment, focusing on adaptability and continuous improvement
• Data-driven: zooplus relies on data and analytics to inform decision-making and drive growth

Self-Assessment Questions:

• Do you share zooplus' commitment to care, courage, openness, and simplicity?
• Are you comfortable working in a hybrid, collaborative environment?
• Do you have a data-driven approach to problem-solving and decision-making?

ASSUMPTION: zooplus' company culture is built on a strong foundation of core values, fostering a collaborative, innovative, and data-driven work environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management
• The competitive nature of the e-commerce and retail industries may present challenges in driving growth and maintaining market share
• The hybrid work arrangement may require additional self-discipline and time management skills to balance remote and in-office work
• Language barriers may pose challenges when collaborating with international teams or customers

ASSUMPTION: These potential challenges can be effectively managed by experienced professionals with strong communication, organizational, and time management skills.

📈 Similar Roles Comparison

• Unlike traditional retail roles, this position focuses primarily on e-commerce growth strategies and digital marketing
• Compared to other e-commerce roles, this position requires a strong understanding of market intelligence and customer behavior analysis
• Career progression in this role may lead to opportunities in e-commerce management, digital marketing, or other related fields within the organization

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, setting it apart from other e-commerce and retail positions.

📝 Sample Projects

• Developing a strategic plan for expanding market share in a specific region or category
• Conducting a comprehensive analysis of customer behavior and market trends to inform business decisions
• Collaborating with cross-functional teams to optimize marketing campaigns and improve conversion rates

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, highlighting the impact that successful candidates can make within the organization.

❓ Key Questions to Ask During Interview

• Can you describe the current growth strategies for zooplus, and how this role contributes to them?
• How does zooplus support the professional development and growth of its employees?
• Can you provide an example of a successful growth initiative led by the e-commerce team?
• How does zooplus foster collaboration and communication between its international offices?
• What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: These interview questions are designed to assess the company's growth strategies, culture, and expectations for the role, ensuring a well-informed decision-making process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching zooplus' company culture, values, and recent projects
• Follow up with the HR department one week after submission if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.