Strategic Field Marketing Manager

📌 Core Information

🔹 Job Title: Strategic Field Marketing Manager

🔹 Company: Elastic

🔹 Location: New York, NY

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-7+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Building innovative campaigns and working shoulder-to-shoulder with sales to drive impact
• Supporting Fortune 500 customers across industries like FSI, Healthcare, Retail, and Hi-Tech
• Embedding in the rhythm of the sales org and launching targeted ABM plays
• Hosting top-tier customer events and creating experiences worth talking about

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and the ability to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Own the Strategy

• Build and execute integrated, account-centric marketing plans aligned to strategic accounts and verticals
• Partner closely with sales leaders and AEs to prioritize accounts, align on goals, and co-develop go-to-market strategies

✅ Get Creative with ABM

• Design and launch multi-channel ABM programs that speak directly to decision-makers
• Use tools like Demandbase, Userled, and Sendoso to deliver highly personalized campaigns at scale
• Stay on top of buying signals, intent data, and what’s trending in the vertical to stay one step ahead

✅ Drive Pipeline (and Make It Fun)

• Own pipeline-driving initiatives: custom events, curated experiences, and executive briefings that get people talking (and buying)
• Track performance like a pro — optimize based on what’s working and share results with sales to keep the momentum high

✅ Create Experiences Worth Talking About

• Run high-touch executive programs: from boardroom briefings and account days to VIP dinners and CxO meetups
• Collaborate with Industry Marketing to bring vertical messaging to life in creative, unexpected ways

✅ Bring Customer Stories to the Spotlight

• Partner with Customer Success to find champions within accounts and turn their wins into compelling, shareable stories
• Elevate these stories through events, campaigns, and digital channels

✅ Be a Trusted Partner to Sales

• Join weekly stand-ups, strategy sessions, QBRs — wherever you’re needed
• Offer fresh ideas, build trust, and move fast to support the evolving needs of the Strategic Sales team

✅ Make It Happen (Flawlessly)

• Own logistics, budgets, vendors, and follow-up for your programs
• Use tools like Splash, SFDC, Allocadia, Tableau, and more to keep everything running smoothly

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7+ years of field marketing, demand gen, or ABM experience — ideally in enterprise or strategic sales environments

Required Skills:

• Proven ability to build strong partnerships with sales and deliver results that matter
• Solid understanding of ABM strategies and vertical marketing
• Comfortable working directly with senior execs — and crafting messaging that resonates
• Creative mindset and entrepreneurial spirit
• Organized and detail-oriented
• Confident communicator and natural collaborator
• Experience with key marketing platforms and tools

Preferred Skills:

• Experience with specific marketing tools mentioned in the job description
• Familiarity with the specific industries mentioned in the job description

ASSUMPTION: Candidates with experience in enterprise or strategic sales environments and a proven track record of driving results will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $106,900 - $169,100 USD (typical starting range for new hires)

Benefits:

• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (mid-sized company with a significant presence in the industry)

Founded: 2012 (relatively young company with a short history)

Company Description:

• Elastic is the Search AI Company, enabling everyone to find the answers they need in real time, using all their data, at scale
• The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter
• Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500

Company Specialties:

• Big Data
• AWS
• Kibana
• Observability
• APM
• Search
• Distributed
• Lucene
• Database
• Open Source
• Cloud
• SIEM
• Security
• Logging
• Analytics
• Elasticsearch
• App Search
• Site Search
• Enterprise Search
• and ELK

Company Website: elastic.co

ASSUMPTION: Elastic is a well-established company in the software development industry, with a strong focus on search, AI, and data analytics. Their platform is widely used by large enterprises, indicating a stable and growing market presence.

📊 Role Analysis

Career Level: Mid-level (5-7+ years of experience required)

Reporting Structure: This role reports directly to the Strategic Sales team and collaborates closely with sales leaders and AEs

Work Arrangement: Hybrid (on-site 1-2 days per week, with the rest of the time working remotely)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing organization
• Opportunities to work on high-impact projects and drive significant results
• Possibility to transition into a full-time remote role after demonstrating success in the hybrid arrangement

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact and advance within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in New York City

Office Location(s): 45 W. 27th St., New York, NY 10001, US

Geographic Context:

• New York City is a major global hub for finance, technology, and media industries
• The office is located in the heart of Manhattan, close to public transportation and amenities
• The city offers a vibrant cultural scene, diverse neighborhoods, and numerous dining and entertainment options

Work Schedule: Standard business hours with flexibility for occasional early or late meetings

ASSUMPTION: The New York City office provides a dynamic and stimulating work environment, with easy access to cultural attractions and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the sales leadership team
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Collaboration and communication skills
• Understanding of ABM strategies and vertical marketing
• Ability to manage multiple projects and prioritize tasks
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on results-driven marketing campaigns
• Tailor your cover letter to address the specific responsibilities and qualifications mentioned in the job description
• Prepare examples of successful ABM campaigns or marketing initiatives you've led in the past
• Research Elastic's products, customers, and industry to demonstrate your understanding of the role and company

ATS Keywords: Field Marketing, Demand Generation, ABM, Strategic Sales, Campaign Execution, Event Management, Customer Success, Logistics, Budget Management, Marketing Tools, Sales Collaboration, Strategic Planning, Partnership Building

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, collaboration skills, and understanding of ABM strategies and vertical marketing.

🛠️ Tools & Technologies

• Splash
• SFDC
• Allocadia
• Tableau
• Demandbase
• Userled
• Sendoso

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Open and Inclusive
• Impactful
• Curious
• Humble
• Tenacious

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on impact
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach building strong partnerships with sales teams, and what specific strategies have you used in the past to drive results?
• Can you describe a time when you had to adapt quickly to a significant change in a marketing campaign or project, and how did you handle it?
• How do you ensure that your marketing messages resonate with senior executives and decision-makers?

ASSUMPTION: Candidates who align with Elastic's values and work style, and can demonstrate their fit through specific examples and self-assessment, will be strong contenders for this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing the needs of sales and marketing teams while maintaining strong collaboration
• Keeping up with industry trends and buying signals to stay ahead of the competition
• Occasional travel requirements for events and customer meetings

ASSUMPTION: Candidates who can effectively manage their time, prioritize tasks, and thrive in a dynamic work environment will be well-suited to this role.

📈 Similar Roles Comparison

• This role is unique in its focus on strategic sales and high-stakes accounts, requiring a blend of creative thinking, strategic planning, and strong collaboration skills
• Compared to other field marketing roles, this position places a greater emphasis on ABM strategies, vertical marketing, and working directly with senior executives
• Career path comparison: This role can serve as a stepping stone to senior marketing management positions or transition into a sales development role within the organization

ASSUMPTION: Candidates who understand the unique aspects of this role and can articulate how their experience and skills align with the specific requirements will be well-positioned for success.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a Fortune 500 financial services client, resulting in a significant increase in pipeline and new opportunities
• Planning and hosting a high-profile customer event for a major healthcare client, featuring keynote speakers and interactive workshops, which received positive feedback and drove customer engagement
• Creating a comprehensive customer success program for a retail client, including customer storytelling, case studies, and customer advisory board, which improved customer retention and satisfaction

ASSUMPTION: Candidates who can provide specific examples of their past projects and achievements, with a focus on results and impact, will be strong contenders for this role.

❓ Key Questions to Ask During Interview

• Can you describe the most successful ABM campaign you've led, and what made it so effective?
• How do you approach collaborating with sales teams to ensure our marketing efforts are aligned with their priorities and goals?
• Can you share an example of a time when you had to pivot or adjust a marketing strategy mid-campaign, and what was the outcome?
• How do you ensure that our marketing messages resonate with senior executives and decision-makers within our target accounts?
• What opportunities do you see for growth and innovation in our marketing strategy, and how would you approach implementing them?

ASSUMPTION: Candidates who ask thoughtful, insightful questions that demonstrate their understanding of the role and the company will make a strong impression during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements, with a focus on results-driven marketing campaigns
• Write a cover letter that addresses the specific responsibilities and qualifications mentioned in the job description
• Prepare examples of successful ABM campaigns or marketing initiatives you've led in the past
• Research Elastic's products, customers, and industry to demonstrate your understanding of the role and company
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.