Strategic Field Marketing Manager

📌 Core Information

🔹 Job Title: Strategic Field Marketing Manager

🔹 Company: Elastic

🔹 Location: New York City, NY

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-7+ years

🔹 Remote Status: Hybrid (2 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Building and executing integrated, account-centric marketing plans aligned to strategic accounts and verticals.
• Designing and launching multi-channel ABM programs that speak directly to decision-makers.
• Driving pipeline initiatives through custom events and curated experiences.
• Partnering closely with sales leaders and AEs to prioritize accounts, align on goals, and co-develop go-to-market strategies.
• Working shoulder-to-shoulder with sales and thinking big for high-stakes accounts.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work directly with senior executives. It's ideal for someone who thrives in a fast-paced environment and isn't afraid to push boundaries to drive impact.

📋 Key Responsibilities

✅ Own the Strategy

• Build and execute integrated, account-centric marketing plans aligned to strategic accounts and verticals.
• Partner closely with sales leaders and AEs to prioritize accounts, align on goals, and co-develop go-to-market strategies.

✅ Get Creative with ABM

• Design and launch multi-channel ABM programs that speak directly to decision-makers.
• Use tools like Demandbase, Userled, and Sendoso to deliver highly personalized campaigns at scale.
• Stay on top of buying signals, intent data, and what’s trending in the vertical to stay one step ahead.

✅ Drive Pipeline (and Make It Fun)

• Own pipeline-driving initiatives: custom events, curated experiences, and executive briefings that get people talking (and buying).
• Track performance like a pro — optimize based on what’s working and share results with sales to keep the momentum high.

✅ Create Experiences Worth Talking About

• Run high-touch executive programs: from boardroom briefings and account days to VIP dinners and CxO meetups.
• Collaborate with Industry Marketing to bring vertical messaging to life in creative, unexpected ways.

✅ Bring Customer Stories to the Spotlight

• Partner with Customer Success to find champions within accounts and turn their wins into compelling, shareable stories.
• Elevate these stories through events, campaigns, and digital channels.

✅ Be a Trusted Partner to Sales

• Join weekly stand-ups, strategy sessions, QBRs — wherever you’re needed.
• Offer fresh ideas, build trust, and move fast to support the evolving needs of the Strategic Sales team.

✅ Make It Happen (Flawlessly)

• Own logistics, budgets, vendors, and follow-up for your programs.
• Use tools like Splash, SFDC, Allocadia, Tableau, and more to keep everything running smoothly.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-7+ years of field marketing, demand gen, or ABM experience — ideally in enterprise or strategic sales environments.

Required Skills:

• Proven ability to build strong partnerships with sales and deliver results that matter.
• Solid understanding of ABM strategies and vertical marketing.
• Comfortable working directly with senior execs — and crafting messaging that resonates.
• Creative mindset and entrepreneurial spirit.
• Organized and detail-oriented.
• Confident communicator and natural collaborator.
• Experience with key marketing platforms and tools.

Preferred Skills:

• Experience with specific marketing tools mentioned in the job description (e.g., Demandbase, Userled, Sendoso, Splash, SFDC, Allocadia, Tableau).

ASSUMPTION: Candidates with experience in enterprise or strategic sales environments and a proven track record of driving results through ABM strategies will be highly valued.

💰 Compensation & Benefits

Salary Range: $106,900 - $169,100 USD (typical starting salary range for new hires)

Benefits:

• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is the typical starting salary range for new hires. Actual compensation may vary based on factors such as skills, experience, and location. The benefits listed are subject to change and may vary based on the employee's location.

📌 Applicant Insights

🔍 Company Context

Industry: Elastic is a Search AI company that enables everyone to find the answers they need in real time, using all their data, at scale. Their solutions for search, observability, and security are built on the Elastic Search AI Platform.

Company Size: 1,001-5,000 employees

Founded: 2012 (as Elasticsearch)

Company Description:

• Elastic is on a mission to make all data accessible and useful.
• The Elastic Stack, built on Apache Lucene, offers all the features to make data accessible (search), structured (analyze), transacted (act), and visualized (discover).
• Elastic solutions are built to scale with the full lifecycle of data, providing actionable insights to all users, from casual explorers to data scientists.

Company Specialties:

• Big Data
• AWS
• Kibana
• Observability
• APM
• Search
• Distributed
• Lucene
• Database
• Open Source
• Cloud
• SIEM
• Security
• Logging
• Analytics
• Elasticsearch
• App Search
• Site Search
• Enterprise Search
• and ELK

Company Website: elastic.co

ASSUMPTION: Elastic is a well-established company with a strong presence in the tech industry. They offer a comprehensive suite of products and services, catering to a wide range of customers, from small businesses to large enterprises.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Director of Strategic Marketing, Americas.

Work Arrangement: Hybrid (2 days in-office per week)

Growth Opportunities:

• Potential to take on more responsibility and grow within the marketing organization.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• possibility to transition into a management role as the team grows.

ASSUMPTION: This role offers a unique opportunity to work closely with sales and make a significant impact on the company's growth in the Americas region.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): 88 Kearny St, San Francisco, California 94108, US

Geographic Context:

• New York City is a major hub for finance, media, and technology industries.
• The office is located in the heart of Manhattan, close to public transportation and various amenities.
• The city offers a diverse cultural scene, with numerous museums, theaters, and restaurants.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with ample space for team meetings and quiet workspaces.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and situational interview with the marketing team
• Final interview with the director of strategic marketing, Americas

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Ability to work with senior executives and sales teams
• Understanding of ABM strategies and vertical marketing
• Project management and organizational skills

Application Tips:

• Highlight your experience with ABM strategies and vertical marketing in your resume and cover letter.
• Include specific examples of your ability to work with senior executives and drive results through ABM campaigns.
• Demonstrate your understanding of the Elastic Stack and how you've used it to solve business problems in the past.

ATS Keywords: ABM, field marketing, demand generation, strategic sales, vertical marketing, account-based marketing, customer success, event management, campaign execution, data analysis, creative thinking, communication, organization, detail orientation, customer stories, logistics management, budget management, marketing tools proficiency, strategic planning

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and ability to work with senior executives and sales teams. Candidates should be prepared to discuss their experience with ABM strategies and vertical marketing, as well as their understanding of the Elastic Stack.

🛠️ Tools & Technologies

• Elastic Stack (Elasticsearch, Kibana, Beats, Logstash)
• Marketing Automation Platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) Software (e.g., Salesforce)
• Project Management Tools (e.g., Asana, Trello)
• Data Visualization Tools (e.g., Tableau, Power BI)
• Event Management Platforms (e.g., Splash, Bizzabo)
• ABM Platforms (e.g., Demandbase, Engagio)

ASSUMPTION: Proficiency in the Elastic Stack and relevant marketing automation platforms is required for this role. Candidates should have experience with CRM software, project management tools, and data visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Open and Inclusive
• Curious and Learning
• Humble and Collaborative
• Impactful and Results-Driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Elastic's company values, particularly 'Customer Obsessed' and 'Impactful and Results-Driven'?
• How do you approach working with senior executives and sales teams in a fast-paced, dynamic environment?
• How do you stay organized and manage multiple projects simultaneously while maintaining a high level of detail and quality?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Elastic's values and work style. They should be able to work effectively in a fast-paced, dynamic environment and collaborate successfully with senior executives and sales teams.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously.
• Working with senior executives and sales teams who have competing priorities and expectations.
• Keeping up with the latest trends and best practices in ABM strategies and vertical marketing.
• Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution.

ASSUMPTION: These challenges require strong organizational skills, the ability to prioritize effectively, and a high level of adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on strategic, high-stakes accounts and vertical marketing.
• Unlike traditional field marketing roles, this position requires a deep understanding of ABM strategies and the ability to work directly with senior executives.
• Career progression in this role may lead to management opportunities as the team grows and expands.

ASSUMPTION: This role offers a unique opportunity to work closely with sales and make a significant impact on the company's growth in the Americas region. It is ideal for someone who thrives in a fast-paced environment and isn't afraid to push boundaries to drive impact.

📝 Sample Projects

• Developing and executing an ABM campaign for a Fortune 500 financial services client, resulting in a 30% increase in pipeline generation.
• Planning and executing a high-touch executive event for a healthcare client, leading to a 25% increase in customer engagement.
• Creating a customer success program for a retail client, which improved customer retention rates by 15%.

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive results through strategic, creative marketing campaigns and customer success initiatives.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the Americas region?
• What are the top priorities for the first 90 days in this role?
• How does the marketing team collaborate with sales to drive results and improve processes?
• What are the key challenges facing the Strategic Sales team, and how can this role help address them?
• How does Elastic support the professional development and growth of its marketing team members?

ASSUMPTION: These questions help the candidate understand the strategic context of the role, the team's priorities, and the company's approach to professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with ABM strategies, vertical marketing, and working with senior executives.
• Prepare for your interviews by researching Elastic's products, company culture, and the specific challenges facing the Strategic Sales team.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.