Strategic Growth Marketer
ProjectFitter📌 Core Information
🔹 Job Title: Strategic Growth Marketer
🔹 Company: ProjectFitter
🔹 Location: Serbia
🔹 Job Type: Not specified
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
ProjectFitter is seeking a Strategic Growth Marketer to drive their B2C marketing initiatives. This role combines analytical and creative skills to enhance market positioning, increase traffic, improve conversion rates, and meet revenue targets. You'll work cross-functionally with product, design, and sales teams while implementing data-driven marketing strategies.
ASSUMPTION: Based on the description focusing on growth metrics and revenue targets, this appears to be a mid to senior-level marketing position with significant responsibility for business outcomes rather than just marketing activities.
📋 Key Responsibilities
✅ Develop and execute marketing strategies focused on revenue growth and sales increase
✅ Optimize marketing campaigns including SEO, email marketing, and conversion rate optimization
✅ Collaborate with product, design, and sales teams to align marketing efforts with company goals
✅ Track and analyze campaign performance using tools like Google Analytics and SEMrush
✅ Create customer acquisition and retention strategies through targeted email campaigns
✅ Conduct industry and competitor research to maintain market awareness
✅ Conceptualize and implement creative marketing campaigns to attract and retain customers
🎯 Required Qualifications
Education: Not specified
Experience: 3-4 years in B2C marketing with demonstrated revenue growth results
Skills:
- Fluent English (C1-C2 level) in both written and spoken communication
- Strategic thinking and comprehensive marketing strategy development
- SEO, Email Marketing, and Conversion Rate Optimization expertise
- Data analysis and metrics tracking for performance improvement
- Team leadership or cross-functional collaboration experience
- Creative thinking and innovative campaign development
- Clear communication skills
- A/B testing experience and methodology
Bonus Qualifications:
- Team-oriented mindset
- Good sense of humor
💰 Compensation & Benefits
Salary Range: Described as "Competitive compensation in USD" but specific figures not provided
Benefits:
- Remote work opportunity in Ukraine or neighboring countries
- Ukrainian business hours
- Startup atmosphere with holding company stability
- Engaging projects and team communication
- Effective management with minimal bureaucracy
Industry Comparison: Not specified
ASSUMPTION: The USD-based compensation likely provides competitive purchasing power relative to the cost of living in Serbia or Ukraine, potentially making this an attractive offer for the region.
📌 Applicant Insights
🔍 Company Context
Industry Position: Not explicitly stated
Company Size: Not specified, though described as a "startup with stability from a holding company"
Company Stage: Appears to be a growth-stage startup backed by a larger organization
ASSUMPTION: Based on the mention of "startup with stability from a holding company," ProjectFitter appears to be a growing company with the financial support and resources of a larger parent organization, suggesting a balance between entrepreneurial culture and established business practices.
📊 Role Analysis
Career Level: Mid to Senior level based on the 3-4 years of experience requirement and strategic responsibilities
Reporting Structure: Not specified
Team Size/Composition: Not specified, though mentions working with small teams
Growth Opportunities: Not explicitly stated
ASSUMPTION: Given the strategic nature of the role and the mention of leading small teams, this position likely has significant influence on business outcomes and may offer growth into marketing leadership roles. The startup environment typically presents opportunities for expanding responsibilities as the company grows.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Position is based in Serbia, but with flexibility to work remotely from Ukraine or neighboring countries
Work Schedule: Ukrainian business hours
Regional Considerations: Position appears to accommodate professionals from Eastern Europe, particularly those from Ukraine
ASSUMPTION: The mention of Ukrainian business hours and remote work options in Ukraine or neighboring countries suggests the company may have Ukrainian connections or is accommodating Ukrainian professionals, possibly due to the ongoing situation in Ukraine.
💼 Interview & Application Insights
Typical Process: Not specified
Key Assessment Areas: Strategic thinking, marketing execution capabilities, analytical skills, creative ideation, communication skills, and leadership abilities
Application Tips: Highlight quantifiable revenue growth achievements from previous B2C marketing roles. Demonstrate expertise in SEO, email marketing, and CRO with specific examples.
ATS Keywords: B2C marketing, growth marketing, revenue growth, SEO, email marketing, conversion rate optimization, Google Analytics, SEMrush, A/B testing, campaign optimization
ASSUMPTION: These insights are based on industry standards for similar marketing roles and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
The job listing specifically mentions:
- Google Analytics
- SEMrush
Other relevant tools likely include:
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- SEO tools (beyond SEMrush)
- CRO platforms (e.g., Optimizely, VWO)
- Analytics and reporting tools
- CRM systems
ASSUMPTION: Additional tools listed beyond Google Analytics and SEMrush are standard for growth marketing roles but were not explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: The listing suggests valuing innovation, data-driven decision making, efficiency (low bureaucracy), collaboration, and a positive workplace environment (good sense of humor mentioned as a plus)
Work Style: Collaborative (working with product, design, and sales teams), data-driven, and creative
Self-Assessment: Candidates should consider:
- Are you comfortable working in a startup environment with the backing of a larger company?
- Do you thrive in a role that balances analytical thinking with creative marketing approaches?
- Are you adaptable to working remotely within Ukrainian business hours?
- Do you enjoy cross-functional collaboration and team-based work?
ASSUMPTION: The cultural elements inferred are based on the mention of "startup" atmosphere, emphasis on team collaboration, and the note about valuing a sense of humor, suggesting a workplace that balances professionalism with a positive, less rigid environment.
⚠️ Potential Challenges
- The role combines multiple marketing disciplines (SEO, email, CRO), requiring broad expertise
- Direct responsibility for revenue metrics may create performance pressure
- Remote work within Ukrainian business hours may require schedule adjustments depending on your location
- Working across functions (product, design, sales) requires strong communication and collaboration skills
ASSUMPTION: These potential challenges are inferred from the broad scope of responsibilities and the performance-oriented nature of the role as described in the job listing.
📈 Similar Roles Comparison
This Strategic Growth Marketer role differs from standard marketing positions in several ways:
- vs. Digital Marketing Specialist: More strategic and revenue-focused than tactical execution
- vs. Marketing Manager: More specific focus on growth metrics and conversion optimization
- vs. SEO Specialist: Broader scope including multiple marketing channels beyond SEO
- vs. CMO: More hands-on with specific growth tactics rather than overall marketing leadership
ASSUMPTION: This comparison is based on standard industry patterns for marketing role specializations and hierarchies.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing a comprehensive SEO strategy to increase organic traffic by 30% within 6 months
- Creating and optimizing a customer email journey to improve retention rates
- Designing and implementing A/B tests to improve landing page conversion rates
- Developing a competitor analysis framework to identify market opportunities
- Creating an integrated cross-channel campaign to promote a new product or feature
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical growth marketing activities.
❓ Key Questions to Ask During Interview
- What are the specific revenue targets for this role in the first 6-12 months?
- How does marketing collaborate with product development in the organization?
- What marketing channels have been most effective for ProjectFitter so far?
- What tools and resources will be available to support the growth initiatives?
- How is success measured for this role beyond revenue metrics?
- What are the greatest challenges the marketing team is currently facing?
ASSUMPTION: These questions are suggested based on the growth marketing role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Update your resume to highlight B2C marketing experience with specific revenue growth achievements
- Include keywords like "growth marketing," "SEO," "email marketing," "conversion rate optimization," "revenue growth," and "B2C marketing" to optimize for ATS systems
- Prepare a portfolio or case studies demonstrating successful growth marketing campaigns with measurable results
- Research ProjectFitter to understand their products/services and target audience
- If applying, ensure your application demonstrates both analytical ability and creative marketing thinking
- Be prepared to discuss specific examples of how you've used data to improve marketing performance