🔹 Job Title: Business Development Marketing Specialist
🔹 Company: gategroup
🔹 Location: Serbia
🔹 Job Type: Full-time
🔹 Category: 🚀 Sales & Marketing
The Business Development Marketing Specialist at gategroup will play a critical role in advancing the company's position as a leading B2B food solutions provider in train catering, lounge and event catering, and packaged meals. This position bridges marketing creativity with commercial strategy to develop compelling value propositions, support the Head of Global Business Development Catering Solutions, and create customized customer presentations that showcase gategroup's unique selling propositions. The role requires a blend of creative marketing expertise, commercial acumen, and the ability to adapt strategies across diverse global markets.
ASSUMPTION: Based on the description mentioning "converting business opportunities into realities," this appears to be a mid-level marketing role with significant business development responsibilities rather than a purely creative marketing position.
✅ Co-develop and design value propositions and establish market positioning for gatesolutions culinary & hospitality solutions
✅ Create customized customer presentations and tender materials
✅ Collaborate with cross-functional teams to align marketing efforts and ensure consistent messaging
✅ Work with Group Branding & Marketing to maintain corporate identity standards across all materials
✅ Support the roll-out of the overall brand strategy in alignment with company purpose and values
✅ Conduct market research to understand customer needs and monitor competitive activities
✅ Plan and execute an editorial calendar for gatesolutions across various platforms
✅ Create internal marketing support for strategic board, EMB, and town hall presentations
Education: BSc in Marketing, Business or related field; MBA preferred
Experience: Minimum 3 years of marketing experience in an international commercial environment
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Marketing specialist roles in Serbia typically offer competitive compensation relative to the local market, with international companies like gategroup often providing above-average packages.
ASSUMPTION: While specific compensation details aren't provided, global companies operating in Serbia typically offer competitive salaries for specialized marketing roles, potentially with benefits such as health insurance, professional development opportunities, and performance bonuses, based on standard practices for multinational corporations in the region.
Industry Position: gategroup is a global leader in airline catering and hospitality services that has expanded into broader food solutions including train catering, lounge services, event catering, and packaged meals for various sectors.
Company Size: Large multinational corporation
Company Stage: Established enterprise with global operations
ASSUMPTION: Based on gategroup's description as a "leading and trusted B2B food solutions provider" with global operations spanning multiple service areas, it appears to be a well-established corporation. The company is likely substantial in size given its international presence and diverse service offerings in the hospitality and travel sectors.
Career Level: Mid-level
Reporting Structure: Reports to the Head of Global Business Development Catering Solutions
Team Size/Composition: Not specified
Growth Opportunities: Potential advancement into senior marketing, business development leadership, or specialized industry marketing roles
ASSUMPTION: The career level is inferred from the required minimum of 3 years of experience and the nature of responsibilities. The reporting relationship is explicitly mentioned in the job description. Growth opportunities are assumed based on the role's position within a global organization and the breadth of skills being developed.
Office Type: Not specified
Geographic Context: Serbia has a growing business services sector with relatively lower operating costs compared to Western European locations, making it attractive for international companies establishing regional operations.
Work Schedule: Not specified
Regional Considerations: Serbia offers a skilled workforce with strong technical and language capabilities at competitive costs. The country serves as a strategic location for businesses serving European markets.
ASSUMPTION: While the work arrangement isn't specified, the international nature of the role and collaboration with global teams suggests this may involve some flexibility or potential travel. Serbia's business environment continues to develop, with Belgrade emerging as a regional business hub attractive to multinational corporations.
Typical Process: For marketing roles at international corporations, the interview process typically includes initial screening, portfolio review, skills assessment, panel interviews with marketing and business stakeholders, and potentially a presentation or case study.
Key Assessment Areas: Creative marketing abilities, commercial acumen, presentation design skills, cross-functional collaboration experience, and ability to translate complex offerings into compelling value propositions.
Application Tips: Highlight experience developing marketing materials for business development purposes, showcase examples of successful presentation design, emphasize any food service or B2B marketing experience, and demonstrate ability to work with diverse stakeholders.
ATS Keywords: business development, marketing specialist, value proposition, presentation design, PowerPoint, Adobe Creative Suite, B2B marketing, food service, hospitality, customer presentations, market research, brand strategy, digital marketing, content creation
ASSUMPTION: These insights are based on standard interview practices for corporate marketing positions with business development components and have been tailored to the specific requirements mentioned in the job description.
Microsoft Office (particularly PowerPoint), Adobe Creative Cloud (InDesign, Illustrator, Photoshop), Social Media Scheduling Tools (Hootsuite, Sprout Social), Email Marketing Tools, Google Analytics, marketing automation platforms
ASSUMPTION: These tools are explicitly mentioned in the job description. Other tools typically used in marketing roles might include CRM systems, project management software, and digital asset management platforms, but these were not specifically mentioned in the listing.
Company Values: The job description references making "everyone's journeys better" and emphasizes quality, suggesting a focus on excellence and customer-centricity.
Work Style: The role appears to operate in a dynamic, fast-paced environment requiring adaptation to changing business needs. The description emphasizes cross-functional collaboration, matrix organization structure, and the ability to work independently while juggling multiple projects.
Self-Assessment: Candidates should consider:
ASSUMPTION: The cultural elements are inferred from statements about making "journeys better," requirements for working in a matrix organization, adaptability to change, and managing multiple priorities. The emphasis on quality food solutions and customer presentations suggests a culture that values excellence and customer focus.
This role requires balancing multiple priorities across different projects and stakeholders in a matrix organization. The position demands both creative marketing expertise and business/commercial acumen, requiring the ability to switch between these different mindsets. Working across international markets may involve navigating cultural differences and time zones. The need to adapt to changing business priorities suggests a potentially fast-paced environment that could be demanding.
ASSUMPTION: These challenges are inferred from descriptions of working in a matrix organization, managing multiple projects simultaneously, adapting to changing business needs, and the international scope of the role.
This role differs from standard marketing specialist positions by its strong business development focus and emphasis on creating customer-facing presentations and tender materials. Unlike pure content marketing roles, this position requires significant commercial understanding and alignment with business development objectives. Compared to graphic design positions, this role demands not just design skills but strategic marketing thinking and business acumen. The position shares similarities with proposal management roles but has a broader marketing mandate beyond just bid responses.
ASSUMPTION: This comparison is based on standard industry patterns for marketing and business development roles, with special consideration of the unique blend of marketing and business development responsibilities described in this job posting.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the nature of gategroup's business in food solutions for transportation and hospitality sectors.
ASSUMPTION: These questions are suggested based on the nature of the role combining marketing and business development responsibilities and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.