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Strategic Lead Generation Manager

Daybreak Health
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: Strategic Lead Generation Manager

πŸ”Ή Company: Daybreak Health

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Remote

πŸ”Ή Category: 🎯 Demand Generation

πŸ”Ή Date Posted: Thu Apr 03 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: True

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and enhancing lead generation strategies across multiple digital channels
  • Collaborating with marketing, sales, and product teams for campaign optimization
  • Utilizing data-driven approaches to attract, engage, and convert high-quality leads
  • Driving growth for mental health services while aligning with the company's mission and values

ASSUMPTION: This role is dynamic, emphasizing creativity in marketing while focusing on data metrics. The candidate should be comfortable with multi-channel strategies and cross-functional collaboration.

πŸ“‹ Key Responsibilities

βœ… Develop and execute lead generation strategies across digital channels, including email marketing, paid ads, SEO/SEM, content marketing, and social media.

βœ… Design compelling landing pages and calls-to-action to optimize conversions.

βœ… Manage and optimize CRM tools like HubSpot and Salesforce.

βœ… Analyze campaign performance to optimize ROI using tools like Google Analytics and Looker.

βœ… Collaborate on lead magnets and conduct A/B testing to enhance campaign effectiveness.

βœ… Stay updated with industry trends to maintain cutting-edge strategies.

ASSUMPTION: The role requires a balance between strategic planning and hands-on execution, indicating that candidates must have both strategic vision and practical application skills.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in lead generation or digital marketing with a proven track record of impactful campaigns.

Required Skills:

  • Lead Generation
  • Digital Marketing
  • Data Analysis
  • Email Marketing and Paid Ads expertise
  • SEO and Content Marketing
  • CRM Management and A/B Testing

Preferred Skills:

  • Experience in healthcare, wellness, or B2B marketing
  • Familiarity with paid media buying and optimization

ASSUMPTION: While educational background is not detailed, emphasis on industry experience and skill application is crucial for this position.

πŸ’° Compensation & Benefits

Salary Range: $100,000 - $150,000 USD per year, including a mix of cash and equity

Benefits:

  • Comprehensive health, dental, and vision insurance
  • Flexible remote-first work environment
  • Unlimited PTO with a minimum of 3+ weeks off per year

Working Hours: Standard 40-hour work week with a focus on flexibility and work-life balance

ASSUMPTION: Benefits designed to attract candidates who value flexibility and inclusivity, reflecting the company's remote-first approach.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Mental Health Care

Company Size: 51-200 employees, indicating a growing but agile organization

Founded: 2019

Company Description:

  • Leading provider of K-12 teletherapy services
  • Emphasis on personalized, culturally competent mental health solutions
  • Rapid growth supported by strategic partnerships

Company Specialties:

  • Tech-enabled mental health solutions
  • Partnerships with schools and insurance providers
  • Focus on accessibility for vulnerable populations

Company Website: http://www.daybreakhealth.com

ASSUMPTION: The breadth of services and partnerships suggests a commitment to innovation and accessibility within the mental health industry.

πŸ“Š Role Analysis

Career Level: Mid-level with opportunities for leadership and strategic input

Reporting Structure: Likely reporting to the Director of Marketing or similar role

Work Arrangement: Fully remote with flexible scheduling

Growth Opportunities:

  • Enhanced career trajectory in digital marketing
  • Opportunity to significantly impact company growth
  • Visibility into cross-functional strategy development

ASSUMPTION: The role offers broad scope for personal and professional growth, particularly for candidates eager to innovate within a mission-driven context.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Remote, US

Geographic Context:

  • Ability to work from any location within the US
  • Emphasis on work-life balance with scheduled flexibility
  • Company culture supports diverse backgrounds

Work Schedule: Employee-centric schedule tailored to accommodate varying time zones

ASSUMPTION: The remote work setting facilitates work-life integration, accommodating diverse lifestyles and locations.

πŸ’Ό Interview & Application Insights

Typical Process:

  • 15-minute intro chat with Recruiting
  • 45-minute interview with the Hiring Manager
  • Take-home assignment with subsequent discussion
  • Assignment interview with the Hiring Manager and stakeholders
  • 1:1 interviews with leadership, including CEO and Co-Founder

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Effective communication and collaboration skills
  • Data analysis and lead conversion strategies

Application Tips:

  • Highlight experience with lead generation and digital campaigns
  • Emphasize innovative solutions and data-driven results
  • Prepare examples demonstrating cross-functional teamwork

ATS Keywords: Lead Generation, Digital Marketing, CRM Management, Data Analysis, SEO

ASSUMPTION: Candidates should prepare to demonstrate flexibility, strategic insight, and alignment with company values during the interview process.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Google Analytics
  • Salesforce

ASSUMPTION: Familiarity with these tools is crucial for streamlined workflow and effective CRM strategies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Commitment to mental health accessibility
  • Transparency and open communication
  • Innovation and efficiency in resource use

Work Style:

  • Autonomous yet collaborative
  • Flexible and adaptive
  • Driven by mission and impact

Self-Assessment Questions:

  • Am I motivated by mission-driven work?
  • Can I demonstrate creativity in digital strategies?
  • Do I excel in a flexible, remote work environment?

ASSUMPTION: The cultural alignment focuses on shared values and a passion for innovation in mental health care.

⚠️ Potential Challenges

  • Adapting to a fast-paced, growth-oriented environment
  • Balancing strategic vision with day-to-day execution
  • Maintaining high performance and motivation in a remote setting
  • Navigating cross-functional collaboration remotely

ASSUMPTION: Candidates should be prepared for a dynamic environment that requires both strategic foresight and operational agility.

πŸ“ˆ Similar Roles Comparison

  • Emphasis on innovation in a rapidly growing healthcare technology sector
  • Opportunities for visible impact in a smaller, agile company setting
  • Greater focus on remote digital marketing compared to traditional roles

ASSUMPTION: This role compares favorably with others due to its mission-driven focus and strategic impact potential.

πŸ“ Sample Projects

  • Developing a multi-channel lead generation campaign for a school district partnership
  • Optimizing an existing CRM system to improve lead tracking
  • Launching a social media campaign targeting mental health awareness

ASSUMPTION: These project examples provide insight into the types of initiatives the candidate might lead or contribute to.

❓ Key Questions to Ask During Interview

  • How does the company measure the success of lead generation initiatives?
  • Can you describe the day-to-day team interactions in a remote setting?
  • What growth opportunities are available for this role?
  • How does the company support continuous learning and development?
  • What are the biggest challenges the team is currently facing?

ASSUMPTION: Questions are tailored to assess organizational fit and strategic direction within the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Ensure your resume aligns with lead generation and digital marketing expertise
  • Highlight any experience in healthcare or wellness marketing
  • Prepare a portfolio of past projects and campaign successes
  • Follow up with recruitment for updates on your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.