Strategic Marketing & Content Lead - Re:Them

📌 Core Information

🔹 Job Title: Strategic Marketing & Content Lead - Re:Them

🔹 Company: Expedite Commerce

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies across multiple channels
• Creating engaging narratives that resonate with buyers and drive business objectives
• Collaborating cross-functionally to ensure consistent brand voice and messaging
• Optimizing content performance through data-driven insights and continuous improvement

ASSUMPTION: This role requires a strategic mindset with a strong editorial background, as well as experience in full-funnel campaign development within a B2B or SaaS organization.

📋 Key Responsibilities

✅ Own the end-to-end strategy and development of ReThem’s content across web, email, blog, and social channels

✅ Plan and execute full-funnel content campaigns (TOFU–BOFU) to drive brand awareness, lead generation, and user education

✅ Align messaging frameworks to product positioning and sales cycles while adapting to different verticals and buyer personas

✅ Lead the production of diverse content types including articles, explainer videos, landing pages, campaign decks, infographics, case studies, and customer stories

✅ Oversee the editorial calendar in collaboration with social, product marketing, and design teams

✅ Act as a creative partner to Product, Sales, and Design teams to ensure all content is technically accurate, visually cohesive, and audience-relevant

✅ Evolve brand storytelling to reflect evolving product capabilities, competitive advantages, and market opportunities

✅ Define and monitor success metrics (CTR, engagement, conversion) for content performance

✅ Continuously improve content formats, distribution strategies, and messaging based on data insights

ASSUMPTION: This role involves a high degree of collaboration and project management, with a focus on creating compelling content that drives business results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 5+ years in content strategy, brand storytelling, or full-funnel campaign development within a B2B or SaaS organization

Required Skills:

• Proven ability to translate complex product or technical information into compelling, buyer-focused narratives
• Excellent project management skills with an ability to juggle multiple timelines and stakeholder inputs
• Deep understanding of persona-based messaging, SEO fundamentals, and digital content lifecycle
• Strong proficiency in AI-assisted writing and research tools, content and campaign platforms, design collaboration tools, and campaign tracking and scheduling tools

Preferred Skills:

• Experience with Adobe Suite and Figma
• Familiarity with Google Docs, Notion, Loom, Canva, Trello, Jira, Asana, and Google Sheets
• Knowledge of LinkedIn, YouTube, Instagram, and email distribution channels

ASSUMPTION: Candidates with experience in AI-powered tools and platforms may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Strategic Marketing & Content Lead role in the Philippines, the estimated salary range is PHP 800,000 - PHP 1,200,000 per year (USD 14,500 - USD 22,000).

Benefits:

• Flexible remote schedule
• Opportunity to work for a company transforming billing and commerce with AI
• Cross-functional work in a fast-paced, high-growth environment
• Contribution to operational excellence and scalable processes

Working Hours: 7am EST to 4pm EST (flexible)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-powered CPQ, CLM, Sales Room, Billing & eCommerce solutions

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2008, with a 17-year history of innovation and growth in the AI and revenue operations space

Company Description:

• Expedite Commerce is leading a transformative shift in revenue operations by embedding advanced AI into its cloud-based platform
• The company's AI-first solutions redefine the lead-to-cash process, enabling businesses to accelerate growth, optimize operations, and enhance customer engagement
• Expedite Commerce serves a global client base with a team of 60 experts and 150 partner resources, supporting customers in over 50 countries

Company Specialties:

• AI-Powered CPQ, CLM, Sales Room, Billing & eCommerce solutions
• Lead-to-cash process transformation
• AI integration and automation
• Market leadership in AI-driven revenue operations

Company Website: Expedite Commerce

ASSUMPTION: Expedite Commerce is a well-established company with a strong focus on AI innovation and a global presence, offering opportunities for growth and impact in the revenue operations space.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's content strategy and marketing efforts

Reporting Structure: This role reports directly to the Head of Marketing and works cross-functionally with Product, Sales, and Design teams

Work Arrangement: Remote (Philippines), with a flexible schedule and the opportunity to work from home

Growth Opportunities:

• Expanding the content team and taking on a leadership role as the company grows
• Gaining experience in AI-powered tools and platforms to drive content strategy and execution
• Contributing to the company's mission to reshape the future of commerce through AI innovation

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the content team and take on leadership responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): Philippines

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a tropical climate and diverse culture
• The time zone is UTC +8, which may require some flexibility in working hours to accommodate global team members
• The country offers a lower cost of living compared to many other developed countries, with a median monthly salary of around PHP 25,000 (USD 470)

Work Schedule: 7am EST to 4pm EST (flexible), with the opportunity to work from home and maintain a healthy work-life balance

ASSUMPTION: The remote work arrangement and flexible schedule offer candidates the opportunity to work from home and maintain a healthy work-life balance, while also collaborating with a global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Content strategy and campaign development skills
• Ability to translate complex information into compelling narratives
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, brand storytelling, and full-funnel campaign development experience
• Include specific examples of your ability to translate complex information into engaging narratives
• Demonstrate your project management skills and ability to juggle multiple timelines and stakeholder inputs
• Showcase your understanding of persona-based messaging, SEO fundamentals, and digital content lifecycle

ATS Keywords: Content strategy, brand storytelling, full-funnel campaign development, project management, SEO fundamentals, digital content lifecycle, cross-functional collaboration, visual storytelling, AI tools, content creation, messaging frameworks, performance metrics, editorial calendar, creative assets, buyer personas, engagement tracking

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on content strategy, brand storytelling, and full-funnel campaign development experience.

🛠️ Tools & Technologies

• AI-Assisted Writing & Research: ChatGPT, Jasper, Notion AI
• Content & Campaign Platforms: Google Docs, Notion, Loom, Canva
• Design Collaboration: Adobe Suite, Figma (in coordination with designers)
• Campaign Tracking & Scheduling: Trello, Jira, Asana, Google Sheets
• Distribution Channels: LinkedIn, YouTube, Instagram, Email (HubSpot or Mailchimp)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to create, manage, and distribute content across multiple channels.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing cutting-edge technology to drive business growth
• Collaboration: Working together to achieve common goals
• Customer Focus: Prioritizing customer needs and exceeding expectations

Work Style:

• Strategic: Developing and executing content strategies that align with business objectives
• Creative: Creating engaging narratives that resonate with buyers across multiple channels
• Data-Driven: Continuously improving content performance through data insights and optimization

Self-Assessment Questions:

• Do you have a proven track record of developing and executing content strategies that drive business results?
• Are you comfortable working in a fast-paced, collaborative environment with shifting priorities?
• Do you have a strong editorial background and the ability to translate complex information into compelling narratives?

ASSUMPTION: Candidates who align with Expedite Commerce's values and work style, and who can demonstrate a strong track record in content strategy and brand storytelling, are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple timelines and stakeholder inputs in a fast-paced, cross-functional environment
• Keeping up with the latest trends and best practices in content strategy and brand storytelling
• Adapting to a remote work arrangement and maintaining a healthy work-life balance
• Collaborating effectively with a global team and managing time zone differences

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong editorial background and a focus on content strategy and brand storytelling
• Compared to other content strategy roles, this position places a greater emphasis on full-funnel campaign development and cross-functional collaboration
• In terms of career path, this role offers the opportunity to grow and make a significant impact on the company's content strategy and marketing efforts

ASSUMPTION: This role is unique in its focus on content strategy, brand storytelling, and full-funnel campaign development, with opportunities for growth and impact in a fast-paced, cross-functional environment.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including explainer videos, blog posts, and social media campaigns
• Creating a series of customer success stories that highlight the benefits of the company's AI-powered solutions
• Designing and executing a webinar series that educates potential customers on the latest trends in revenue operations and AI

ASSUMPTION: These sample projects demonstrate the range of content creation and strategy development opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how my role would contribute to its evolution?
• How does the content team collaborate with other departments, such as Product and Sales, to ensure consistent messaging and brand voice?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Expedite Commerce support the professional growth and development of its employees?
• What are the biggest challenges facing the content team currently, and how can this role help address them?

ASSUMPTION: These questions demonstrate a strategic mindset and a focus on understanding the role's priorities, collaborations, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy, brand storytelling, and full-funnel campaign development experience
• Prepare a portfolio or examples of your content creation and strategy development work
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.