📌 Core Information
🔹 Job Title: Strategic Marketing Manager
🔹 Company: Marmon Holdings, Inc.
🔹 Location: West Haven, CT
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing roadmaps to drive business growth and market expansion.
- Conducting market research and competitive analysis to identify trends and opportunities in the B2B2C landscape.
- Collaborating with leadership to define value propositions and competitive differentiation that resonate with both OEMs and end consumers.
- Developing and implementing multi-channel demand generation campaigns that support OEM sales efforts while building end-user brand awareness.
- Strengthening the company's brand presence across both OEM (B2B) and end-user (B2C) segments.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with both internal teams and external partners.
📋 Key Responsibilities
✅ Developing and executing a strategic marketing roadmap to drive business growth and market expansion.
✅ Conducting market research, competitive analysis, and customer segmentation to identify trends and opportunities in the B2B2C landscape.
✅ Providing data-driven insights to guide OEM marketing strategies, product positioning, and go-to-market plans.
✅ Collaborating with leadership to define and refine value propositions and competitive differentiation that resonate with both OEMs and end consumers.
✅ Developing and implementing multi-channel demand generation campaigns that support OEM sales efforts while building end-user brand awareness.
✅ Working with OEM partners to co-market products, develop joint campaigns, and create sales enablement materials that support their go-to-market efforts.
✅ Strengthening the company's brand presence across both OEM (B2B) and end-user (B2C) segments.
✅ Developing compelling messaging, content, and storytelling that reinforces the company’s expertise in water filtration for both business partners and consumers.
✅ Ensuring branding and product positioning are aligned with OEM partner needs while maintaining strong consumer appeal.
✅ Staying informed about consumer trends, industry regulations, and technological advancements in water filtration.
✅ Conducting consumer research, surveys, and focus groups to gather insights that inform product development and marketing.
✅ Developing strategies to translate consumer needs into OEM opportunities, helping OEM partners better position and sell products.
✅ Working closely with OEM partners, sales teams, product managers, and executive leadership to align marketing with business priorities.
✅ Managing relationships with external agencies, research firms, and media partners to enhance marketing impact.
✅ Supporting thought leadership initiatives, including whitepapers, industry reports, and conference participation.
ASSUMPTION: This role requires a high degree of independence, strategic thinking, and the ability to drive projects with minimal supervision.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, or a related field (Master's degree preferred).
Experience: 10+ years of experience in strategic marketing, market research, or product marketing, preferably in water filtration, product-based, or consumer goods industries.
Required Skills:
- Strong expertise in B2B2C marketing, OEM partnerships, and consumer insights.
- Proven track record in market analysis, go-to-market strategy, and demand generation.
- Hands-on experience with digital marketing, content strategy, and CRM/marketing automation tools.
- Ability to work independently, think strategically, and drive projects with minimal supervision.
- Strong analytical and communication skills to translate data into actionable strategies.
Preferred Skills:
- Experience in the water filtration industry.
- Fluency in additional languages.
ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree with relevant experience may be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Strategic Marketing Manager with 10+ years of experience in the water filtration industry.)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Marmon products
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Marmon Holdings is part of the industrial machinery manufacturing industry, with a focus on water filtration solutions.
Company Size: Marmon Holdings has 10,001+ employees, making it a large organization with diverse opportunities for career growth and development.
Founded: Marmon Holdings was founded in 1953 and has since grown into a global industrial organization with over $12 billion in annual revenue.
Company Description:
- Marmon Holdings is a global industrial organization backed by Berkshire Hathaway, with a commitment to making a positive impact on the world.
- The company is competitive yet collegial, performance-driven while focused on long-term vision, and offers diverse learning and working opportunities.
- Marmon Water Residential Filtration group, part of Marmon Water, is comprised of KX Technologies & Filtrex Technologies, two leading and innovative companies dedicated to providing high-quality filtration solutions.
Company Specialties:
- Water filtration and enhancement solutions
- Innovative filtration technologies
- Global operational excellence
- Integrated customer service
Company Website: http://www.marmon.com
ASSUMPTION: Marmon Holdings' size and global presence offer applicants a diverse range of career opportunities and exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, independence, and leadership.
Reporting Structure: The Strategic Marketing Manager reports directly to the Vice President of Marketing and collaborates with cross-functional teams, including sales, product management, and executive leadership.
Work Arrangement: This role is on-site, with the expectation of working from the West Haven, CT office. However, some flexibility may be available for remote work, depending on the candidate's needs and the company's policies.
Growth Opportunities:
- Advancement to a Director or Vice President of Marketing role within Marmon Water Residential Filtration group or other Marmon Holdings businesses.
- Expansion into other markets or product lines within the water filtration industry.
- Development of leadership and management skills through mentorship and training opportunities.
ASSUMPTION: Given Marmon Holdings' size and diverse business portfolio, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The West Haven, CT office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.
Office Location(s): West Haven, CT
Geographic Context:
- West Haven, CT is located in the New Haven County, with easy access to major highways and public transportation.
- The area offers a mix of urban and suburban living, with a variety of housing options, cultural attractions, and outdoor recreation opportunities.
- New Haven, CT, home to Yale University, is nearby and offers additional amenities and resources.
Work Schedule: The work schedule is typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and project deadlines. Occasional travel may be required for industry events, conferences, or client meetings.
ASSUMPTION: The West Haven, CT office provides a professional and collaborative work environment, with easy access to amenities and resources in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department to discuss the role and assess qualifications.
- In-depth behavioral and situational interview with the hiring manager and/or other team members to evaluate strategic thinking, problem-solving, and communication skills.
- Case study or presentation to demonstrate marketing strategy development and execution skills.
- Final interview with the Vice President of Marketing or another senior leader to discuss cultural fit and career aspirations.
Key Assessment Areas:
- Strategic thinking and planning
- Market research and analysis skills
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing experience, market research skills, and go-to-market strategy development.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments in strategic marketing roles.
- Be ready to discuss your understanding of the water filtration industry and your ideas for driving market growth and expansion.
ATS Keywords: Strategic Marketing, Market Research, Product Management, B2B2C Marketing, OEM Partnerships, Consumer Insights, Demand Generation, Go-to-Market Strategy, Digital Marketing, Content Strategy, CRM Tools, Analytical Skills, Communication Skills, Collaboration, Stakeholder Engagement, Brand Positioning
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, problem-solving, and communication skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Market research and data analysis tools (e.g., Google Analytics, SurveyMonkey, SPSS)
- Content creation and management tools (e.g., WordPress, Hootsuite, Canva)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven with a long-term vision
- Competitive yet collegial
- Committed to making a positive impact on the world
- Empowering employees to be their best
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can drive strategic initiatives and make a significant impact?
- Are you comfortable working with cross-functional teams and external partners to achieve common goals?
- Do you have a proven track record of developing and executing successful marketing strategies in a B2B2C context?
ASSUMPTION: Marmon Holdings values candidates who are strategic thinkers, strong communicators, and collaborative team players with a passion for driving business growth and market expansion.
⚠️ Potential Challenges
- Balancing the needs of both OEM partners and end consumers in marketing strategies and product positioning.
- Keeping up with the latest trends and developments in the water filtration industry and adapting marketing strategies accordingly.
- Managing relationships with multiple OEM partners and external agencies to ensure consistent and effective marketing efforts.
- Navigating a large, global organization with diverse business units and reporting structures.
ASSUMPTION: The potential challenges of this role require a strategic and adaptable mindset, as well as strong communication and collaboration skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of the B2B2C business model and the ability to balance the needs of both OEM partners and end consumers.
- In the water filtration industry, this role focuses on driving market growth and expansion through strategic marketing, market research, and consumer insights, rather than technical product development or engineering.
- Career progression in this role may involve moving into a Director or Vice President of Marketing position within Marmon Water Residential Filtration group or other Marmon Holdings businesses, or exploring opportunities in related industries or product lines.
ASSUMPTION: This role is unique in its focus on the B2B2C business model and the need to balance the needs of both OEM partners and end consumers in marketing strategies and product positioning.
📝 Sample Projects
- Developing a comprehensive market research report on the water filtration industry, including trends, opportunities, and competitive analysis.
- Creating a strategic marketing roadmap for a new product launch, including target audience segmentation, messaging, and go-to-market strategy.
- Conducting consumer focus groups to gather insights on water filtration preferences, usage patterns, and unmet needs.
ASSUMPTION: These sample projects demonstrate the strategic thinking, market research, and consumer insights skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the water filtration industry and how this role contributes to achieving that vision?
- How does the company support the professional development and career growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company collaborate with OEM partners to ensure consistent and effective marketing efforts across both B2B and B2C channels?
- What is the company's approach to innovation and staying ahead of industry trends in water filtration technology and consumer preferences?
ASSUMPTION: These interview questions are designed to assess the company's strategic vision, commitment to employee development, and approach to collaboration and innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your strategic marketing experience, market research skills, and go-to-market strategy development.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments in strategic marketing roles.
- Be ready to discuss your understanding of the water filtration industry and your ideas for driving market growth and expansion.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
