📌 Core Information
🔹 Job Title: Strategic Marketing Manager - HVP
🔹 Company: Allegro MicroSystems
🔹 Location: Shenzhen, Guangdong, China
🔹 Job Type: Full-Time
🔹 Category: Semiconductors
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the go-to-market execution for the High Voltage Power Business Unit in China
- Identifying key customers and developing marketing strategies
- Collaborating with various teams to secure design wins and achieve revenue and market share goals
- Analyzing market trends and developing business cases to address Chinese automotive markets
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead HVPBU’s China Automotive go to Market execution:
- Identifying key customers of segment of interests.
- Prioritizing customers list and work with sales organization to ensure adequate sales coverage.
- Developing marketing materials, conduct training and regional pricing strategy.
- Collaborating with system and application team to develop technical collateral
✅ Pipeline development and management through collaboration with sales organization.
✅ Identify resources & support need, work closely with different functional groups to secure design-win, and ultimately, achieve revenue, market share and margin goals.
✅ Understanding Market Trend, analyzing TAM and SAM, developing market requirements and business case to address Chinese Automotive markets which leads to successful product Kick-Off
ASSUMPTION: This role involves a significant amount of travel, both domestically and internationally.
🎯 Required Qualifications
Education: Bachelor's or master's degree in electrical engineering
Experience: 8+ years of High Power Automotive and understanding of semiconductor power electronics and power systems, particularly in High Voltage Isolated Gate Drivers.
Required Skills:
- Excellent written and verbal communication with strong presentation skills.
- Highly organized, self-directed, with strong ability to prioritize and focus.
- Must work well in a team, fast-paced, high-energy, and result-driven environment.
- Business English proficiency
Preferred Skills:
- Prior IGBT, SiC, GaN isolated gate driver experience
- Understanding of High Power AC/DC or DCDC conversion
ASSUMPTION: While not explicitly stated, a strong understanding of the automotive industry and its trends is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Salary information not provided. Based on industry standards for a Strategic Marketing Manager with 8+ years of experience in the semiconductor industry in China, the estimated salary range is ¥400,000 - ¥600,000 per year.
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
Working Hours: Full-time position with standard working hours. Overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Allegro MicroSystems operates in the semiconductor industry, focusing on power and sensing solutions for motion control and energy-efficient systems.
Company Size: Allegro MicroSystems has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1990, with over 30 years of experience developing advanced semiconductor technology.
Company Description:
- Allegro MicroSystems is passionate about developing intelligent solutions that move the world toward a safer and more sustainable future.
- The company is a global leader in power and sensing solutions for motion control and energy-efficient systems.
- Allegro MicroSystems supports over 10,000 customers around the globe, including over 50 automotive OEMs.
Company Specialties:
- Power Integrated Circuits - Motors and Interface Products
- Regulators and Lighting
- Position and Speed Sensor ICs
- Advanced Sensor Technology - Current and Angle Sensor ICs
Company Website: www.allegromicro.com
ASSUMPTION: Allegro MicroSystems' focus on innovation and sustainability provides an exciting environment for employees to grow and make a difference.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in strategic marketing and the automotive industry.
Reporting Structure: The Strategic Marketing Manager reports directly to the High Voltage Power Business Unit and works closely with sales, system, and application teams.
Work Arrangement: This role requires approximately 25% domestic travel and some international travel.
Growth Opportunities:
- Expanding market knowledge and expertise in the automotive industry
- Developing leadership skills through team collaboration and mentoring
- Potential career progression into more senior marketing or management roles
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success in the Chinese automotive market.
🌍 Location & Work Environment
Office Type: Allegro MicroSystems' office in Shenzhen, China, is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 955 Perimeter Road, Manchester, NH 03103, US (Global Headquarters); 100 Crowley Dr, Marlborough, Massachusetts 01752, US; 691 N Squirrel Rd, 107, Auburn Hills, Michigan 48326, US; 15985 NW Schendel Ave, Beaverton, Oregon 97006, US; and other global locations
Geographic Context:
- Shenzhen is a major city in southern China's Guangdong province, known for its modern architecture, vibrant nightlife, and shopping destinations.
- The city is a significant hub for technology and innovation, with a strong focus on electronics manufacturing.
- Shenzhen is well-connected by public transportation, with an extensive network of buses, metro lines, and high-speed train services.
Work Schedule: Standard working hours with flexibility for project demands and travel requirements.
ASSUMPTION: Shenzhen's vibrant tech industry and strong focus on innovation make it an exciting location for a strategic marketing role in the semiconductor industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Problem-solving and decision-making skills
Application Tips:
- Highlight relevant experience in high power automotive and semiconductor power electronics
- Demonstrate a strong understanding of the Chinese automotive market and its trends
- Prepare examples of successful marketing campaigns or strategies you've implemented in the past
ATS Keywords: High Power Automotive, Semiconductor Power Electronics, Power Systems, IGBT, SiC, GaN, AC/DC Conversion, DCDC Conversion, Strategic Marketing, Market Analysis, Revenue Growth
ASSUMPTION: Allegro MicroSystems' hiring process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and market analysis abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: While not explicitly stated, proficiency in industry-standard marketing and data analysis tools is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation with Purpose
- Customer Focus
- Collaboration
- Integrity
Work Style:
- Fast-paced and high-energy environment
- Results-driven and focused on achieving goals
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you align with Allegro MicroSystems' value of Innovation with Purpose?
- How comfortable are you working in a fast-paced, high-energy environment?
- How do you approach collaboration and teamwork in a results-driven setting?
ASSUMPTION: Allegro MicroSystems values innovation, customer focus, collaboration, and integrity, seeking candidates who embody these qualities and thrive in a fast-paced, results-driven environment.
⚠️ Potential Challenges
- Managing a high volume of travel, both domestically and internationally
- Adapting to a fast-paced, high-energy work environment
- Balancing multiple priorities and deadlines
- Navigating the unique cultural and business landscape of the Chinese automotive industry
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and impact in a dynamic industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the high voltage power business unit and the Chinese automotive market
- This role requires a strong understanding of semiconductor power electronics and power systems, particularly in high voltage isolated gate drivers
- Career progression in this role could lead to more senior marketing or management positions within Allegro MicroSystems or the broader semiconductor industry
ASSUMPTION: This role is unique in its focus on the high voltage power business unit and the Chinese automotive market, requiring a specific set of skills and knowledge.
📝 Sample Projects
- Developing a go-to-market strategy for a new high voltage isolated gate driver product in the Chinese automotive market
- Conducting market research and analysis to identify trends and opportunities in the Chinese automotive industry
- Collaborating with cross-functional teams to create technical collateral and marketing materials for high voltage power products
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Strategic Marketing Manager role at Allegro MicroSystems.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategic vision for Allegro MicroSystems' High Voltage Power Business Unit?
- What are the key priorities for this role in the first 90 days?
- How does Allegro MicroSystems support the professional development and growth of its employees?
- What are the most significant challenges facing the Chinese automotive industry, and how can this role address them?
- How does Allegro MicroSystems foster a culture of innovation and collaboration?
ASSUMPTION: These interview questions are designed to assess the company's strategic vision, support for employee growth, and cultural fit for the candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in high power automotive and semiconductor power electronics
- Prepare examples of successful marketing campaigns or strategies you've implemented in the past
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
