π Core Information
πΉ Job Title: Strategic Marketing Planner
πΉ Company: Enthusiast Auto Holdings
πΉ Location: Wadsworth, OH
πΉ Job Type: On-site, Full-time
πΉ Category: Marketing
πΉ Date Posted: May 8, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing a proactive marketing and promotional calendar for multiple banners
- Collaborating with cross-functional teams to plan and execute promotions
- Managing project tickets for design projects and tracking progress
- Forecasting demand and providing guidance to sourcing and purchasing teams
- Analyzing business intelligence and site analytics to identify growth opportunities
ASSUMPTION: This role requires a high level of organization, collaboration, and analytical skills to successfully manage multiple projects and meet sales and margin targets.
π Key Responsibilities
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Develop and maintain a marketing calendar for assigned banners, including major promotions and seasonal themes
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Collaborate with banner leadership to understand their marketing cadence and align with cross-banner vendor promotions
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Forecast demand from marketing activities and communicate with sourcing and purchasing teams
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Manage project tickets for design projects, prioritize deadlines, and communicate with stakeholders
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Work with Sourcing and Product teams to manage vendor outreach for promotional support
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Analyze business intelligence and site analytics to identify opportunities for growth
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Create and implement tailored marketing plans for new products and campaigns
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Develop contingency plans to ensure budget targets are met
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Manage special marketing projects and partner with other teams to ensure expectations are met
ASSUMPTION: This role requires a strong understanding of the automotive industry and a passion for automotive enthusiasts.
π― Required Qualifications
Education: Bachelor's Degree in marketing, merchandising, statistics, management, communications, or other related fields
Experience: 3-5 years of digital marketing experience, particularly with web, social, and emerging technologies
Required Skills:
- Excellent analytical skills
- Highly organized with the ability to manage multiple projects simultaneously
- Excellent interpersonal and communication skills
- Proficient in Excel & Google Sheets
Preferred Skills:
- Experience with enterprise-level ERP / WMS / OMS systems
- Knowledge of the automotive aftermarket parts industry
ASSUMPTION: Candidates with experience in the automotive industry or related fields may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Planner with 3-5 years of experience in the automotive industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on products
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Enthusiast Auto Holdings operates in the competitive automotive aftermarket parts industry, focusing on e-commerce and specialty parts for automotive enthusiasts.
Company Size: Enthusiast Auto Holdings is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Enthusiast Auto Holdings was founded in Wadsworth, Ohio, and has since grown into one of the largest specialty e-commerce companies in the automotive aftermarket industry.
Company Description:
- Built by enthusiasts and for enthusiasts, Enthusiast Auto Holdings designs, produces, and sells proprietary parts and kits for a rapidly growing number of automotive makes and models.
- The company partners with hundreds of other performance brands to bring the enthusiast community an unparalleled customer experience.
- Over one million enthusiasts follow Enthusiast Auto Holdings' banners on social media.
Company Specialties:
- E-commerce and specialty parts for automotive enthusiasts
- Design, production, and sales of proprietary parts and kits
- Partnerships with performance brands to provide an exceptional customer experience
Company Website: https://www.enthusiastautoholdings.com/
ASSUMPTION: Enthusiast Auto Holdings' focus on the automotive enthusiast community sets it apart from competitors and creates a unique work environment.
π Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in digital marketing, seeking to grow their career in the automotive industry.
Reporting Structure: The Strategic Marketing Planner will report directly to the CMO and collaborate with various cross-functional teams, including Product, Sourcing, and Marketing.
Work Arrangement: This is an on-site position based out of the Companyβs Wadsworth, OH headquarters, with standard full-time working hours.
Growth Opportunities:
- As Enthusiast Auto Holdings continues to expand, there may be opportunities for the Strategic Marketing Planner to take on additional responsibilities or move into a management role.
- The company's focus on growth and innovation creates an environment where employees can learn and develop new skills.
ASSUMPTION: Candidates who demonstrate strong performance and a commitment to the company's success may have opportunities for growth and advancement within Enthusiast Auto Holdings.
π Location & Work Environment
Office Type: Enthusiast Auto Holdings' headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1000 Seville Rd, Wadsworth, OH 44281
Geographic Context:
- Wadsworth, Ohio, is a small city located approximately 30 miles south of Cleveland and 20 miles west of Akron.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and major metropolitan areas.
- Wadsworth is home to a vibrant automotive enthusiast community, with numerous car shows, events, and clubs in the region.
Work Schedule: The Strategic Marketing Planner will work a standard full-time schedule, Monday through Friday, with occasional overtime or weekend work required to meet project deadlines.
ASSUMPTION: The location of Enthusiast Auto Holdings' headquarters in Wadsworth, Ohio, provides easy access to the vibrant automotive enthusiast community in the region, as well as major metropolitan areas for cultural and recreational opportunities.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Presentation or case study to evaluate analytical and strategic thinking
- Final interview with the CMO or another senior leader to discuss career goals and fit within the organization
Key Assessment Areas:
- Analytical and problem-solving skills
- Collaboration and communication skills
- Understanding of the automotive industry and enthusiast community
- Ability to manage multiple projects and meet deadlines
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on web, social, and emerging technologies
- Demonstrate a passion for the automotive industry and enthusiasm for the role
- Prepare for behavioral interview questions by reflecting on past experiences and how they have prepared you for this role
- Research Enthusiast Auto Holdings and the automotive aftermarket parts industry to show your understanding of the company and its competitive landscape
ATS Keywords: Marketing Planner, Digital Marketing, Automotive Industry, Enthusiast Community, Project Management, Analytics, Collaboration, Cross-functional Teams
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical, problem-solving, and collaborative skills, as well as their understanding of the automotive industry and enthusiasm for the role.
π οΈ Tools & Technologies
- Enterprise-level ERP / WMS / OMS systems (implementation in progress)
- Google Suite ( Sheets, Docs, Slides)
- Microsoft Office (Excel, PowerPoint)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The Strategic Marketing Planner will be expected to learn and utilize the enterprise-level ERP / WMS / OMS systems as they are implemented, in addition to other relevant marketing and analytics tools.
π Cultural Fit Considerations
Company Values:
- Passion for the automotive enthusiast community
- Collaboration and teamwork
- Innovation and continuous improvement
- Customer focus and exceptional customer experience
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Focus on results and meeting deadlines
- Opportunities for growth and learning
Self-Assessment Questions:
- Do you have a genuine passion for the automotive industry and the enthusiast community?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you thrive on meeting deadlines and managing multiple projects simultaneously?
ASSUMPTION: Candidates who share Enthusiast Auto Holdings' passion for the automotive enthusiast community and demonstrate a strong work ethic and collaborative mindset will be well-suited to this role.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for candidates who struggle with organization or time management
- The automotive aftermarket parts industry is competitive, and the Strategic Marketing Planner may face challenges in developing and executing effective marketing strategies
- As Enthusiast Auto Holdings continues to grow and expand, the Strategic Marketing Planner may face challenges in keeping up with the company's rapid pace of change
- The on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work environment
ASSUMPTION: Candidates who are organized, proactive, and adaptable will be best equipped to overcome the potential challenges associated with this role.
π Similar Roles Comparison
- Unlike traditional marketing roles, the Strategic Marketing Planner position at Enthusiast Auto Holdings requires a deep understanding of the automotive enthusiast community and a passion for the automotive industry
- The automotive aftermarket parts industry is unique, with a focus on specialty parts and enthusiast-driven demand
- Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company continues to grow
ASSUMPTION: Candidates who have experience in the automotive industry or related fields may find this role to be a unique and exciting opportunity for career growth and development.
π Sample Projects
- Developing and executing a marketing calendar for a major automotive event, such as a car show or motorsports competition
- Collaborating with cross-functional teams to create a targeted marketing campaign for a new product launch
- Analyzing business intelligence and site analytics to identify opportunities for improving website conversion rates and increasing sales
ASSUMPTION: The Strategic Marketing Planner will be involved in a variety of projects that require strong analytical, collaborative, and strategic thinking skills.
β Key Questions to Ask During Interview
- How does Enthusiast Auto Holdings differentiate itself from competitors in the automotive aftermarket parts industry?
- What opportunities are there for growth and advancement within the company?
- How does the company support the work-life balance of its employees?
- What is the company's approach to innovation and continuous improvement in the marketing function?
- How does Enthusiast Auto Holdings engage with and support the automotive enthusiast community?
ASSUMPTION: Candidates should use the interview process to assess the company culture and determine if Enthusiast Auto Holdings is the right fit for their career goals and personal values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Enthusiast Auto Holdings careers page
- Tailor your resume and cover letter to highlight your relevant experience and achievements in digital marketing, with a focus on web, social, and emerging technologies
- Prepare for behavioral interview questions by reflecting on past experiences and how they have prepared you for this role
- Research Enthusiast Auto Holdings and the automotive aftermarket parts industry to show your understanding of the company and its competitive landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.