📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Growve
🔹 Location: Washington, UT
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-13
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive digital marketing strategy
- Creating high-impact creative campaigns across multiple channels
- Collaborating with cross-functional teams to support sales and brand visibility
- Analyzing campaign performance metrics to optimize ROI and lead quality
- Staying current with digital trends, tools, and best practices in the health and wellness sector
ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Work with CMO, web, and social media teams to develop and execute a comprehensive digital marketing strategy
✅ Assist with SEO/SEM efforts to increase organic traffic and search visibility
✅ Create and manage paid advertising campaigns, optimizing for ROI and lead quality
✅ Oversee and analyze campaign performance metrics using tools like Google Analytics and TripleWhale
✅ Collaborate with sales, product, and R&D teams to develop content that educates customers and supports the sales process
✅ Partner with the social media team to increase brand awareness and audience engagement
✅ Manage external partners, agencies, or creative freelancers as needed
ASSUMPTION: This role requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in graphic design, Marketing, or related field
Experience: 3+ years of experience in content creation, campaign development, or digital marketing, specifically on Meta, TikTok, and Google/YouTube platforms
Required Skills:
- Proven track record of creating campaigns that convert, with metrics to back it up
- Ability to leverage data and insights to drive content performance and ROI
- Deep understanding of content across social, email, web, and influencer channels
- Creative thinker with a strong eye for visual cohesion and brand tone, with a data-driven mindset
- Excellent communication skills and ability to collaborate effectively with team members
- Strong Excel and data visualization skills
- Detail-oriented, self-starter who thrives in a growth-focused environment
- Comfortable featuring oneself in photo and videography content
- Passion for humor and creative briefs with hooks, tempo, and imagery
Preferred Skills:
- Experience in the health and wellness industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in consumer brands and digital content are strongly preferred.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Content Strategist with 3-5 years of experience in the health and wellness sector)
Benefits:
- Health Benefits package
- DTO
- 401(k) with company match
Working Hours: 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Growve is a health and wellness consumer products company with over 15 brands and thousands of unique products in the active nutrition, dietary supplement, and personal beauty verticals.
Company Size: Growve has multiple office locations and a growing team, providing opportunities for career growth and development.
Founded: Growve was founded with a mission to provide high-quality, natural health and wellness products to consumers.
Company Description:
- Growve is focused on delivering innovative, science-backed products that support active lifestyles and overall well-being
- The company prioritizes sustainability and ethical sourcing practices
- Growve offers a progressive company environment with a work-hard/play-hard culture
Company Specialties:
- Active nutrition
- Dietary supplements
- Personal beauty
Company Website: growve.com
ASSUMPTION: Growve's focus on innovation and sustainability sets it apart in the health and wellness industry.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications
Reporting Structure: The Content Strategist will report directly to the CMO and work closely with cross-functional teams, including web, social media, sales, product, and R&D
Work Arrangement: On-site, with the option for flexible scheduling
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion into other areas of the business, such as product development or sales
- Opportunities to work on multiple brands within the Growve portfolio
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site, with multiple office locations
Office Location(s): Salt Lake City, UT, Hurricane, UT, Saint Petersburg, FL, and St. George, UT
Geographic Context:
- Washington, UT, is a small city with a population of approximately 30,000 people
- The area offers a mix of urban and outdoor recreational opportunities
- Washington, UT, is located near several national parks, including Zion and Bryce Canyon
Work Schedule: 40 hours per week, with flexible scheduling
ASSUMPTION: The work environment at Growve is collaborative and supportive, with a strong focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CMO to discuss the role, responsibilities, and career growth opportunities
- Portfolio review and presentation of a sample content strategy for one of Growve's brands
- Final interview with the hiring manager to discuss next steps and answer any remaining questions
Key Assessment Areas:
- Creativity and strategic thinking
- Data analysis and interpretation skills
- Communication and collaboration skills
- Understanding of the health and wellness industry and digital marketing trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your online portfolio, showcasing your best work and demonstrating your creative and analytical abilities
- Prepare a sample content strategy for one of Growve's brands, focusing on a specific channel or campaign
- Be prepared to discuss your passion for health, wellness, and performance, and how it drives your approach to content creation
ATS Keywords: Content creation, digital marketing, SEO, SEM, campaign development, data analysis, social media, collaboration, communication, creative thinking, attention to detail, Excel skills, data visualization, brand awareness, audience engagement, health and wellness knowledge
ASSUMPTION: The application process at Growve is designed to assess both creative and analytical skills, with a focus on cultural fit and strategic thinking.
🛠️ Tools & Technologies
- Google Analytics
- TripleWhale
- Meta Ads Manager
- Google Ads
- LinkedIn Ads
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Integrity
- Customer focus
Work Style:
- Creative and data-driven
- Collaborative and open to feedback
- Results-oriented and focused on continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a passion for health, wellness, and performance, and how does it drive your approach to content creation?
- Are you comfortable working in a collaborative environment and open to feedback from cross-functional teams?
- Do you have strong analytical skills and the ability to translate data into actionable insights?
ASSUMPTION: Growve values candidates who are passionate about health and wellness, creative and data-driven, and able to thrive in a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Balancing creative and analytical responsibilities
- Working in a fast-growing company with evolving priorities and goals
ASSUMPTION: These challenges can be overcome with strong project management skills, a focus on continuous learning, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong blend of creative and analytical skills, with a focus on data-driven decision making
- Compared to other content strategist roles, this position offers significant growth potential and the opportunity to work on multiple brands within the Growve portfolio
- Career paths for this role may include advancement to a senior or management role within the marketing department, or expansion into other areas of the business, such as product development or sales
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive digital marketing strategy for a new product launch
- Creating a targeted social media campaign to increase brand awareness and engagement
- Analyzing campaign performance metrics to optimize ROI and lead quality
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Growve?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Growve support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Growve measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions can help you better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your online portfolio, showcasing your best work and demonstrating your creative and analytical abilities
- Prepare a sample content strategy for one of Growve's brands, focusing on a specific channel or campaign
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
