Student Assistant – Performance Marketing & Data Analysis

KAYAK

Full-time

On-site

Copenhagen, Hovedstaden, Denmark

🎯 Performance Marketing

📌 Core Information

🔹 Job Title: Student Assistant – Performance Marketing & Data Analysis

🔹 Company: KAYAK

🔹 Location: Copenhagen, Hovedstaden, Denmark

🔹 Job Type: Part-Time, On-Site

🔹 Category: Marketing & Data Analysis

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

Analyzing performance marketing data for well-known travel brands like momondo, Cheapflights, and KAYAK
Developing and maintaining dashboards and reports to track key performance indicators
Collaborating with global teams to improve reporting processes and support ad hoc data requests
Assisting in A/B testing and exploring ways to streamline processes using AI-powered tools
Working in a dynamic, globally connected environment with flexible hours (avg. 15 hours/week)

ASSUMPTION: This role is ideal for students seeking real-world marketing experience while balancing their academic commitments.

📋 Key Responsibilities

✅ Extract, clean, and analyze performance marketing data from various platforms

✅ Develop and maintain dashboards and reports to track key performance indicators

✅ Work extensively with Excel and Google Sheets (pivot tables, formulas, data manipulation)

✅ Support the team with ad hoc data requests and campaign performance analysis

✅ Assist in A/B testing, capturing and analyzing data to improve campaign results

✅ Collaborate with performance marketing teams to improve reporting processes

✅ Document analysis methods and ensure data accuracy across reports

ASSUMPTION: While this role involves data analysis, it also requires strong communication skills to effectively collaborate with global teams and stakeholders.

🎯 Required Qualifications

Education: Currently pursuing a degree with at least one year remaining

Experience: Strong analytical skills and experience with data analysis, reporting, and visualization

Required Skills:

Proficiency in Microsoft Excel or Google Sheets (pivot tables, formulas, and data processing)
Experience with various AI tools for problem-solving
Excellent communication skills in English (written and verbal)
Strong attention to detail and ability to work with large datasets

Preferred Skills:

Experience with SQL or other database languages
Organized, thorough, and eager to learn
Enthusiastic, ethical, and a collaborative team player

ASSUMPTION: While specific industry experience is not required, a strong foundation in data analysis and a willingness to learn are essential for success in this role.

💰 Compensation & Benefits

Salary Range: DKK 150-200 per hour (industry standard for student assistants in Copenhagen)

Benefits:

Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
No meeting Fridays
Paid volunteer time
Leadership development
Access to thousands of on-demand e-learnings
Travel discounts
Employee resource groups
Lunch provided five days per week and breakfast once a week
Professional espresso machine
Awesome office in the city center of Copenhagen
Monthly social events, yoga, and Thursday bars

Working Hours: Flexible, average 15 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for student assistants in Copenhagen. Actual compensation may vary based on experience and performance.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Travel Technology

Company Size: 1,001-5,000 employees (Global, with a presence in Copenhagen)

Founded: 2004 (Headquarters: Stamford, Connecticut, USA)

Company Description:

KAYAK is the world’s leading travel search engine, helping millions of travelers make confident decisions
Part of Booking Holdings Inc., operating sites in over 70 countries and territories
Offers a variety of tools and features to make travel planning and trip management easier

Company Specialties:

Travel Tools

Company Website: http://www.kayak.com

ASSUMPTION: KAYAK's global presence and focus on travel technology provide unique opportunities for professional growth and exposure to diverse markets.

📊 Role Analysis

Career Level: Entry-Level (Student Assistant)

Reporting Structure: Reports to the Performance Marketing team in Copenhagen, collaborating with global teams

Work Arrangement: On-site, with an average of 15 hours per week (flexible hours)

Growth Opportunities:

Gain real-world marketing experience and build a professional portfolio
Develop skills in data analysis, reporting, and AI tools
Potential full-time opportunities upon graduation

ASSUMPTION: This role offers valuable experience and the opportunity to grow within the company, potentially leading to full-time employment after graduation.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Copenhagen

Office Location(s): Løvstræde 1, Copenhagen, Capital Region 1152, DK

Geographic Context:

Copenhagen is the capital and most populous city of Denmark
Known for its high quality of life, vibrant culture, and rich history
Offers excellent public transportation, making it easy to commute to the office

Work Schedule: Flexible, with an average of 15 hours per week (including some remote work options during exam periods)

ASSUMPTION: The flexible work arrangement and central office location in Copenhagen provide a convenient and enjoyable work environment for students.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening
On-site or virtual interview with the hiring manager and team members
Decision and offer

Key Assessment Areas:

Analytical skills and problem-solving abilities
Communication skills and teamwork
Attention to detail and data accuracy
Adaptability and eagerness to learn

Application Tips:

Highlight relevant coursework, projects, or internships that demonstrate your analytical and data analysis skills
Tailor your resume and cover letter to emphasize your strong communication skills and enthusiasm for the role
Prepare for behavioral and situational interview questions focused on data analysis, teamwork, and problem-solving

ATS Keywords: Data Analysis, Performance Marketing, Excel, Google Sheets, AI Tools, Reporting, Visualization, Communication Skills, Attention to Detail

ASSUMPTION: KAYAK's application process is designed to assess your analytical skills, communication abilities, and cultural fit within the company.

🛠️ Tools & Technologies

Microsoft Excel or Google Sheets
AI Tools (e.g., Python, R, or other relevant tools)
Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

Innovation
Collaboration
Integrity

Work Style:

Data-driven and analytical
Global and collaborative
Flexible and adaptable

Self-Assessment Questions:

Do you thrive in a data-driven environment and enjoy analyzing complex datasets?
Are you comfortable working in a global team and collaborating with stakeholders across time zones?
Can you adapt to new tools and technologies to streamline processes and improve efficiency?

ASSUMPTION: Candidates who align with KAYAK's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

Balancing academic responsibilities with work commitments
Adapting to a fast-paced, global work environment
Working with large datasets and ensuring data accuracy
Keeping up with the latest AI tools and technologies

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in this role.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position focuses heavily on data analysis and reporting
As a student assistant, you'll gain valuable experience working with global teams and stakeholders
This role offers the opportunity to grow within the company and potentially transition to a full-time position after graduation

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it's the right fit for their career goals.

📝 Sample Projects

Analyzing campaign performance data to identify trends and optimize marketing strategies
Developing and maintaining dashboards to track key performance indicators for multiple campaigns
Assisting in A/B testing to improve campaign results and user experience

ASSUMPTION: Familiarizing yourself with these sample projects can help you prepare for the interview process and demonstrate your understanding of the role's responsibilities.

❓ Key Questions to Ask During Interview

What are the most significant challenges facing the performance marketing team currently, and how can this role contribute to addressing them?
How does this role collaborate with other teams and departments within KAYAK?
What opportunities are there for professional growth and development within this role and the company?
How does KAYAK support work-life balance for student assistants?
What are the key performance indicators (KPIs) that this role is responsible for tracking, and how are they used to inform marketing strategies?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the KAYAK job board
Tailor your resume and cover letter to highlight your analytical skills, communication abilities, and enthusiasm for the role
Prepare for the interview process by researching KAYAK, familiarizing yourself with the role's responsibilities, and practicing common interview questions
Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

Share this job

Twitter Facebook Linkedin Email