📌 Core Information
🔹 Job Title: Student Worker, LEGO Education Product Marketing
🔹 Company: the LEGO Group
🔹 Location: Billund LEGO Campus, Billund, Denmark
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Student (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting Product Marketing team across LEGO Education portfolio
- Conducting research and insights for product marketing
- Assisting in administrative tasks and product coordination
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role is designed for students seeking practical experience in product marketing within a B2B organization, focusing on learning and skill development.
📋 Key Responsibilities
✅ Supporting the Product Marketing team across our portfolio, including:
- Conducting DIY research on Bulpshare platform and recruiting research interviews with educators
- Uploading marketing content to Content Hub and coordinating product sampling for internal use
- Maintaining web FAQ and SKU level product exits on Confluence
- Coordinating products for photo shoots, video, and other marketing materials
ASSUMPTION: The role involves a mix of strategic and operational tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: University-level student, preferably with a focus in a business-related field, such as marketing
Experience: No prior work experience required, but relevant coursework or projects are a plus
Required Skills:
- Strong basic IT skills across the Microsoft suite
- Interest in learning or experience with tools such as Confluence, Microsoft Power Automate, and PowerBI
- Excellent communication and collaboration skills
- Fluent English (written and spoken) required
Preferred Skills:
- Experience in B2B marketing or partner-led/channel marketing
- Additional languages
ASSUMPTION: The ideal candidate is a motivated student eager to learn and gain practical experience in product marketing.
💰 Compensation & Benefits
Salary Range: Industry standards for student workers in Denmark are not readily available. However, the LEGO Group is known for offering competitive compensation packages for all employees.
Benefits:
- Family Care Leave
- Insurances (life and disability)
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme (if eligible)
Working Hours: Part-time, with an average of 3 days per week in the office (hybrid work policy)
ASSUMPTION: The LEGO Group offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees
Founded: 1932
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks
- Mission to inspire and develop the builders of tomorrow
- Global brand with headquarters in Billund, Denmark, and regional hubs worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established, global brand with a strong focus on innovation, creativity, and learning.
📊 Role Analysis
Career Level: Entry-level (Student Worker)
Reporting Structure: Reports directly to the Product Marketing team
Work Arrangement: Hybrid (average of 3 days per week in the office)
Growth Opportunities:
- Gain practical experience in product marketing
- Develop skills in research, insights, and administrative tasks
- Potential for full-time employment after graduation
ASSUMPTION: This role offers an excellent opportunity for students to learn and grow within a global organization.
🌍 Location & Work Environment
Office Type: Hybrid (average of 3 days per week in the office)
Office Location(s): Billund LEGO Campus, Billund, Denmark
Geographic Context:
- Billund is a small city in Denmark, known for being the headquarters of the LEGO Group
- Close to Legoland theme park and other attractions
- Offers a mix of urban and rural living
Work Schedule: Part-time, with an average of 3 days per week in the office
ASSUMPTION: The Billund LEGO Campus offers a creative and collaborative work environment, with easy access to nature and leisure activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check (if required)
Key Assessment Areas:
- Communication and collaboration skills
- Problem-solving abilities
- Cultural fit with the LEGO Group
Application Tips:
- Highlight relevant coursework or projects in your resume
- Tailor your cover letter to demonstrate your enthusiasm for LEGO and the role
- Prepare examples of your research and analytical skills
ATS Keywords: Product Marketing, Research, Insights, B2B, Marketing, Microsoft Suite, Confluence, Power Automate, PowerBI
ASSUMPTION: The LEGO Group uses Applicant Tracking Systems (ATS) to manage and screen job applications, making it essential to include relevant keywords in your resume.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- Confluence
- Microsoft Power Automate
- Microsoft PowerBI
- Bulpshare platform
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Collaboration
- Quality
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Focused on learning and development
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you eager to learn and develop new skills?
- Do you enjoy working with a diverse team to achieve common goals?
ASSUMPTION: The LEGO Group values creativity, imagination, and collaboration, seeking candidates who align with these principles.
⚠️ Potential Challenges
- Balancing student workload with part-time employment
- Adapting to a professional work environment while still in education
- Potential language barriers, as the primary language of communication is English
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Unlike full-time product marketing roles, this position is designed for students seeking practical experience
- Offers a unique opportunity to work for a global brand while still in education
- Potential for growth and development, leading to full-time employment after graduation
ASSUMPTION: This role offers a distinct blend of learning, experience, and growth opportunities tailored to students.
📝 Sample Projects
- Conducting research on the Bulpshare platform and recruiting research interviews with educators
- Coordinating product sampling for internal use and maintaining web FAQ on Confluence
- Assisting in the creation of marketing materials and content for the Content Hub
ASSUMPTION: These projects provide hands-on experience in product marketing, research, and administrative tasks.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role support the overall goals of the Product Marketing team?
- What opportunities are there for professional development and growth within the LEGO Group?
- How does the hybrid work arrangement support work-life balance for student workers?
- What are the next steps for this role after the initial student worker period?
ASSUMPTION: These questions demonstrate your interest in the role and eagerness to succeed.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant coursework, projects, and skills
- Write a compelling cover letter expressing your enthusiasm for the role and the LEGO Group
- Prepare examples of your research and analytical skills for the interview
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
