📌 Core Information
🔹 Job Title: Summer Intern, Marketing – LA Kings
🔹 Company: AEG Worldwide
🔹 Location: El Segundo, California
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing direct support to the Marketing and Digital team
- Learning the business of sports and live entertainment
- Gaining foundational knowledge, skills, and networking opportunities
- Potential for full-time entry-level position after the internship
ASSUMPTION: This internship is designed to provide a comprehensive introduction to the sports and entertainment industry, with a focus on marketing and digital aspects.
📋 Key Responsibilities
✅ Build and maintain marketing asset library/archive
✅ Support digital marketing team and social media teams with content conceptualization, creation, and curation
✅ Engage and brainstorm with the marketing team on game day planning for the 24-25 season
✅ Attend promotional events as a representative of the marketing team to engage and interact with fans
✅ Conduct market research on digital marketing campaigns, event engagement activities, ticketing strategy, sponsor activations, etc.
✅ Support marketing team with research and competitor audits to identify potential new/different content and marketing initiatives
✅ Ability to multi-task and meet deadlines
ASSUMPTION: The role requires a proactive approach, strong communication skills, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Currently pursuing a degree in a relevant field
Experience: None specified
Required Skills:
- Passion for sports and live entertainment
- Excellent written and verbal communication skills
- Strong communication and time management skills
- Ability to multi-task and work well under pressure
Preferred Skills:
- Experience with Microsoft Office and Adobe Creative Suite
- Familiarity with project management tools (AirTable, Monday.com)
- Familiarity with social media platforms (TikTok, Instagram, Twitter, Facebook, YouTube)
ASSUMPTION: While experience is not required, a strong interest in the sports and entertainment industry, along with excellent communication skills, is essential for this role.
💰 Compensation & Benefits
Salary Range: $19.00 - $21.00 per hour
Benefits:
- Work on increasingly challenging and engaging real-world projects
- Gain hands-on experience in event planning, employee engagement, and business administration
- Work closely with experienced team members who coach and provide mentorship
- Attend meetings, events, and other networking opportunities
Intern Perks:
- Outstanding opportunity to get an inside view across the entire AEG global portfolio
- Resume review with AEG Talent Acquisition team
- Corporate networking
Working Hours: Minimum commitment of 24 hours per week during the summer
ASSUMPTION: The salary range is competitive for an internship in the entertainment industry, and the benefits offer valuable learning and networking opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- From epic concerts to premier music festivals to heart-stopping sporting events, AEG has been giving the world reason to cheer for more than 20 years.
- Headquartered in Los Angeles, CA, AEG operates on five continents, entertaining over 160 million guests annually through its worldwide network of more than 300 venues, powerful sports franchises, and music brands.
- AEG strives to form a perfect balance between creative excellence and business excellence, fostering a diverse environment that celebrates inclusion and rewards collaboration and success.
Company Specialties:
- Live Entertainment
- Concert Promotion
- Festival Production
- Sports
- Venues and Entertainment District Development and Operations
- Corporate Sponsorships and Consulting
Company Website: http://www.aegworldwide.com
ASSUMPTION: AEG is a well-established company in the entertainment industry, offering a wide range of opportunities for interns to gain experience and grow professionally.
📊 Role Analysis
Career Level: Entry Level (Intern)
Reporting Structure: Reports directly to the Marketing and Digital team
Work Arrangement: On-site, with a minimum commitment of 24 hours per week during the summer
Growth Opportunities:
- Potential for full-time entry-level position after the internship
- Opportunity to work on increasingly challenging and engaging real-world projects
- Chance to gain hands-on experience in event planning, employee engagement, and business administration
ASSUMPTION: This internship offers valuable growth opportunities for individuals interested in pursuing a career in the sports and entertainment industry.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): El Segundo, California
Geographic Context:
- El Segundo is a city in Los Angeles County, California, with a population of approximately 165,000 people.
- The city is known for its diverse population, excellent schools, and numerous parks and recreational facilities.
- El Segundo is conveniently located near the Los Angeles International Airport (LAX) and offers easy access to major highways and public transportation.
Work Schedule: Flexible, with a minimum commitment of 24 hours per week during the summer
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen interview
- In-person or virtual interview with the hiring manager and team members
- Background check and offer extension
Key Assessment Areas:
- Communication skills
- Enthusiasm for the role and the industry
- Problem-solving abilities
- Adaptability and eagerness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for sports and live entertainment in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and enthusiasm
ATS Keywords: Marketing, Digital Marketing, Social Media, Content Creation, Research, Time Management, Communication, Multi-Tasking
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office
- Adobe Creative Suite
- Project management tools (AirTable, Monday.com)
- Social media platforms (TikTok, Instagram, Twitter, Facebook, YouTube)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as the internship offers an opportunity to learn and develop these skills.
👔 Cultural Fit Considerations
Company Values:
- Creative Excellence
- Business Excellence
- Inclusion
- Collaboration
- Success
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on delivering exceptional experiences
Self-Assessment Questions:
- Do I have a strong passion for sports and live entertainment?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I possess strong communication and time management skills?
ASSUMPTION: A strong cultural fit is essential for success in this role, as the intern will be working closely with the marketing team and representing the company at events.
⚠️ Potential Challenges
- Balancing multiple responsibilities and meeting deadlines
- Adapting to a fast-paced work environment
- Managing expectations and delivering high-quality work
- Navigating a large organization and understanding its various departments and teams
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role is unique in its focus on the sports and entertainment industry, with a specific emphasis on the LA Kings brand
- Similar roles in other industries may have different focuses, such as consumer goods, technology, or finance
- Career paths in this role may lead to full-time positions in marketing, event planning, or other related fields within the entertainment industry
ASSUMPTION: While this role is specific to the sports and entertainment industry, the skills and experiences gained can be transferable to other industries and roles.
📝 Sample Projects
- Developing and implementing a social media campaign to promote an upcoming event
- Conducting market research on ticketing strategies for sports events
- Assisting with the planning and execution of a theme night or fan activation event
ASSUMPTION: These sample projects are designed to give interns hands-on experience in various aspects of marketing and event planning within the sports and entertainment industry.
❓ Key Questions to Ask During Interview
- What are the most important qualities and skills for success in this role?
- How does this internship fit into the overall marketing strategy for the LA Kings brand?
- What opportunities are there for growth and development within the company?
- How does the marketing team collaborate with other departments and teams within the organization?
- What is the company culture like, and how does it support the success of its interns?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the company, as well as provide valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and enthusiasm
- Follow up with the hiring manager or HR representative within one week of submitting your application
- If selected for an interview, research the company and the role to demonstrate your preparation and interest
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
