📌 Core Information
🔹 Job Title: Supervisor, Conversion Rate Optimization
🔹 Company: Horizon Media
🔹 Location: New York, New York
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-01
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing client CRO engagements to ensure successful delivery
- Collaborating with cross-functional teams to enhance digital channels
- Analyzing business data to identify opportunities and prioritize improvements
- Developing and communicating strategic recommendations to clients
- Working in a fast-paced, startup-like environment within a larger company
ASSUMPTION: This role requires a strong understanding of digital marketing, ecommerce, and CRO principles, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Manage client CRO engagements, ensuring on-time, on-budget delivery of high-quality deliverables
✅ Analyze digital channels (website, landing pages, emails, ads) to identify improvement opportunities
✅ Develop and communicate strategic recommendations to clients, supported by data and best practices
✅ Collaborate with cross-functional teams, including creative, account, and vendor teams, to execute solutions
✅ Monitor and report on the impact of delivered solutions, optimizing as needed
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field (e.g., business, marketing, web design)
Experience: 3 to 5 years of experience in digital marketing and ecommerce, with a focus on performance-driven programs
Required Skills:
- Proven experience in CRO, including A/B and multivariate testing, web design, and analytics
- Strong analytical mindset and data-driven approach to problem-solving
- Competency in Excel and other data tools, such as Google Analytics
- Basic understanding of web and ecommerce platforms, as well as digital creative and content development
- Excellent communication, collaboration, and relationship management skills
- Ability to thrive in a startup environment, with a focus on adaptability, resilience, and positive attitude
Preferred Skills:
- Certification in relevant platforms (e.g., Google Optimize, Optimizely, Adobe Target)
- Experience working with digital creative and content teams
ASSUMPTION: Candidates should have a strong foundation in digital marketing and ecommerce, with a willingness to learn and grow in the CRO field.
💰 Compensation & Benefits
Salary Range: $100,000 - $130,000 per year
Benefits:
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company-paid holidays
- Unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is competitive for the role and experience level, and the benefits package is comprehensive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1989
Company Description:
- Horizon Media is a leader in driving business-based outcomes for marketers
- Recognized as one of the world’s ten most innovative marketing and advertising companies
- Named Media Agency of the Year by MediaPost, Adweek, and AdAge
- Consistently named to Best Places to Work lists by Fortune, Forbes, AdAge, Crain’s New York Business, and Los Angeles Business Journal
Company Specialties:
- Sports and Entertainment
- Social Media
- Media Buying
- Direct Marketing
- Social Design
- Social Buying
- Insights & Analytics
- Virtual/Augmented Reality
- SEO
- Mobile
- National & Local TV Investment
- Audio Investment
- Creative Services
Company Website: www.horizonmedia.com
ASSUMPTION: Horizon Media is a well-established, innovative advertising agency with a strong focus on driving business outcomes for clients and fostering a positive work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development in the CRO field
Reporting Structure: Reports directly to the Director, eCommerce Direct to Consumer
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Expanding CRO expertise and skills
- Taking on additional responsibilities and leadership roles
- Exploring career paths within Horizon Media’s broader organization
ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in CRO while working in a fast-paced, innovative environment with a large, established advertising agency.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 75 Varick Street, New York, New York 10013, US; 1888 Century Park East, Los Angeles, California 90067, US; 40 King Street West, WeWork 41st Floor, Ontario, Ontario M5H 3Y2, CA
Geographic Context:
- New York, New York: A bustling, multicultural city with a thriving advertising industry
- Los Angeles, California: A major hub for entertainment, media, and technology industries
- Toronto, Ontario: A diverse, multicultural city with a growing tech and startup scene
Work Schedule: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Case study or project presentation, followed by a Q&A session
- Final interview with the director or another senior leader
Key Assessment Areas:
- CRO expertise and analytical skills
- Communication and collaboration skills
- Problem-solving and strategic thinking
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight relevant experience and achievements in CRO, digital marketing, and ecommerce
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively in a fast-paced environment
- Be ready to discuss your approach to CRO and provide examples of successful projects or campaigns you’ve worked on
ATS Keywords: Conversion Rate Optimization, CRO, A/B testing, multivariate testing, web design, analytics, digital marketing, ecommerce, client management, project management, collaboration, communication, problem-solving, adaptability, resilience
ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit within the company’s fast-paced, innovative environment.
🛠️ Tools & Technologies
- Asana
- Microsoft Teams
- Excel
- PowerPoint
- Google Analytics
- Google Optimize
- Optimizely
- Adobe Target
- Unbounce
- Shopify
- Google Tag Manager
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Integrity
- Diversity, Equity, and Inclusion
Work Style:
- Fast-paced and results-driven
- Collaborative and team-oriented
- Adaptable and resilient
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you approach continuous learning and improvement in your role?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or work environment?
- How do you prioritize and manage multiple projects or responsibilities simultaneously?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Horizon Media’s company values and work style, with a focus on innovation, collaboration, adaptability, and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, startup-like environment within a larger company may require additional flexibility and adaptability
- Managing client expectations and delivering high-quality deliverables on time and within budget can be challenging
- Staying up-to-date with the latest CRO trends, tools, and technologies may require continuous learning and development
- Balancing on-site and remote work in a hybrid work arrangement may present unique challenges
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on CRO within an advertising agency, offering a blend of strategic thinking, data analysis, and hands-on execution
- Compared to other CRO roles, this position offers a broader range of responsibilities and opportunities for growth and development within a larger organization
- Compared to other roles within Horizon Media, this position requires a unique blend of CRO expertise, digital marketing experience, and client management skills
ASSUMPTION: This role offers a unique opportunity to gain experience in CRO while working in a fast-paced, innovative environment with a large, established advertising agency.
📝 Sample Projects
- Conducting a comprehensive CRO audit of a client’s website and developing a roadmap for improvement
- Designing and executing A/B tests to optimize conversion rates for a client’s landing pages
- Collaborating with creative and content teams to develop and test new page designs and messaging
- Analyzing customer data to identify segments and develop personalized user journeys
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and opportunities for growth and development in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the client’s CRO efforts, and how can this role help address them?
- How does this role collaborate with other teams within Horizon Media, such as creative, account, and vendor teams?
- What opportunities are there for growth and development within this role and the CRO field more broadly?
- How does Horizon Media support work-life balance for employees, particularly in a hybrid work arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and make a more informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in CRO, digital marketing, and ecommerce
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively in a fast-paced environment
- Be ready to discuss your approach to CRO and provide examples of successful projects or campaigns you’ve worked on
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
