SVP Chief Marketing Officer

📌 Core Information

🔹 Job Title: SVP Chief Marketing Officer

🔹 Company: HealthEquity

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Executive, Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing an integrated marketing strategy to fuel growth and enhance consumer engagement
• Cross-functional collaboration with Sales, Product, Client Services, and Investor Relations
• Leading product marketing, consumer acquisition, partner marketing, and brand strategy efforts
• Overseeing external communications, public relations, and digital properties
• Building and managing a high-performing marketing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across various teams and functions within the organization.

📋 Key Responsibilities

✅ Developing and executing a comprehensive, multi-channel marketing strategy aligned with company growth objectives

✅ Driving cross-functional alignment across executive leadership, Sales, Product, and Client Services

✅ Leading product marketing and go-to-market execution, effectively communicating the value of HealthEquity's solutions

✅ Designing scalable, co-branded marketing programs in partnership with key partners and channel alliances

✅ Developing and optimizing consumer acquisition and retention strategies

✅ Leveraging data, insights, and segmentation to deliver personalized experiences and measurable marketing outcomes

✅ Overseeing external communications across B2B and B2C channels to enhance and protect the brand

✅ Leading public relations, media relations, and analyst engagement to elevate visibility and trust among investors, clients, and the public

✅ Managing corporate digital properties, including the development and ongoing optimization of website design and content

✅ Championing thought leadership initiatives, including executive visibility, industry participation, and content strategy

✅ Overseeing strategic client communications, ensuring timely, relevant, and value-driven messaging throughout the customer lifecycle

✅ Enabling sales and client-facing teams with effective materials, messaging, and tools to drive conversion and retention

✅ Establishing and leading a data-driven marketing operations function, focused on ROI, performance tracking, and continuous improvement

✅ Owning marketing technology strategy, including stack optimization, campaign analytics, budgeting, and planning processes

✅ Leading and developing a high-performing team, including talent planning, recruitment, coaching, performance management, and team engagement

✅ Staying abreast of competitive trends and industry best practices, identifying strategic opportunities and innovations

✅ Serving as a trusted communications advisor to the CEO and senior leaders, offering strategic guidance on high-impact external messaging and brand visibility

ASSUMPTION: This role requires a strong balance of strategic brand leadership and performance marketing expertise, with the ability to craft compelling narratives backed by data-driven insights that drive enterprise-wide impact.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Journalism, Human Resources, Business, Marketing, or related field

Experience: 20+ years progressive marketing leadership experience, including executive-level roles in healthcare technology, SaaS, or regulated industries

Required Skills:

• Proven track record of success in product marketing, consumer engagement, partner marketing, and brand strategy
• Experience scaling a marketing organization at a high-growth or public company
• Exceptional executive communication and stakeholder management skills
• Strong analytical acumen with experience in marketing operations and performance measurement
• Strong ability to leverage business intelligence to effectively manage and measure communications programs
• Experience working in highly cross-functional environments, influencing without authority, and driving alignment across diverse teams
• Demonstrated ability to manage internal client relationships, including executive level, in mid to large size organizations
• Proven track record of implementing public relations programs
• Effectiveness in working in a matrixed, cross-functional organization
• Demonstrated ability to build consensus among diverse leaders and manage sensitive situations discreetly
• Proven record on leading communications programs that have achieved measurable results
• Ability to position innovative products and tell compelling stories through messaging briefs and marketing collateral
• Strong customer service orientation

Preferred Skills:

• Experience working with a public company
• Familiarity with healthcare industry regulations
• Proficiency in marketing automation and CRM platforms

ASSUMPTION: Given the strategic nature of this role, candidates with a strong blend of marketing expertise, leadership skills, and the ability to navigate complex organizations will be most successful.

💰 Compensation & Benefits

Salary Range: $300,000.00 To $380,000.00 / year

Benefits:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility as needed

ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HealthEquity operates in the healthcare technology industry, focusing on health savings accounts (HSAs) and connecting health and wealth for American families.

Company Size: HealthEquity is a mid-sized company with a significant presence in the market, offering opportunities for growth and impact.

Founded: HealthEquity was founded in 2002, with a mission to make HSAs as widespread and popular as retirement accounts by 2030.

Company Description:

• HealthEquity is a leading provider of health savings accounts (HSAs), offering a comprehensive suite of products and services to help consumers save for healthcare expenses
• The company aims to empower healthcare consumers by providing innovative solutions that connect health and wealth
• HealthEquity is committed to delivering exceptional customer service and driving innovation in the HSA market

Company Specialties:

• Health Savings Accounts (HSAs)
• Healthcare Consumerism
• Employee Benefits
• Consumer Engagement

Company Website: https://www.healthequity.com/

ASSUMPTION: HealthEquity's focus on HSAs and consumer engagement in the healthcare industry sets it apart from other companies in the market.

📊 Role Analysis

Career Level: Executive, reporting directly to the Chief Commercial Officer and working closely with the CEO and Board of Directors

Reporting Structure: This role will oversee various marketing functions and teams, including product marketing, consumer engagement, partner marketing, brand strategy, marketing operations, and communications

Work Arrangement: Remote solely, with the expectation of regular collaboration with team members and stakeholders across various time zones

Growth Opportunities:

• Potential to shape the marketing strategy and direction of a growing company in the healthcare technology industry
• Opportunity to work closely with executive leadership and influence enterprise-wide initiatives
• Possibility to expand the role's scope and responsibilities as the company continues to grow and evolve

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required for this role

Office Location(s): N/A (Remote)

Geographic Context:

• The United States, with a focus on reaching a broad audience of healthcare consumers and partners
• HealthEquity's remote work environment allows for flexibility and work-life balance
• The company's culture emphasizes collaboration, innovation, and a customer-centric approach

Work Schedule: Full-time, with a flexible schedule that may include occasional evenings or weekends to accommodate meetings and deadlines

ASSUMPTION: HealthEquity's remote work environment offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a member of the talent acquisition team
• Behavioral and situational interviews with hiring managers and team members
• Final interview with the Chief Commercial Officer or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and analytical skills
• Branding and marketing expertise

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and accomplishments
• Be prepared to discuss your approach to strategic marketing, brand management, and cross-functional collaboration in your interview
• Demonstrate your understanding of the healthcare industry and health savings accounts (HSAs)
• Showcase your ability to lead and develop high-performing teams

ATS Keywords: Marketing Strategy, Brand Management, Product Marketing, Consumer Engagement, Partner Marketing, Cross-Functional Collaboration, Healthcare Industry, Health Savings Accounts (HSAs)

ASSUMPTION: HealthEquity's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Slack)

ASSUMPTION: HealthEquity's marketing team uses a variety of tools and technologies to streamline workflows, improve collaboration, and drive data-informed decision-making.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do
• Integrity: We act with honesty and transparency in all our interactions
• Innovation: We continuously seek new and better ways to serve our customers
• Collaboration: We work together to achieve our goals
• Accountability: We take responsibility for our actions and their outcomes

Work Style:

• Remote work environment with a focus on results and flexibility
• Strong emphasis on collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Fast-paced and dynamic, with a focus on growth and innovation

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working in a fast-paced, dynamic organization that prioritizes growth and innovation?
• Do you have a proven track record of success in leading and developing high-performing marketing teams?
• Are you skilled in cross-functional collaboration and stakeholder management, particularly in a matrixed organization?
• Do you possess strong analytical skills and the ability to leverage data to drive marketing outcomes?

ASSUMPTION: HealthEquity's culture values collaboration, innovation, and a customer-centric approach, with a strong emphasis on results and flexibility in a remote work environment.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative culture in a virtual environment
• Balancing the demands of a high-growth company with the need for strategic, long-term planning
• Navigating the complexities of the healthcare industry and its regulations
• Adapting to the evolving needs and priorities of a dynamic organization

ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome successfully.

📈 Similar Roles Comparison

• Unlike other marketing leadership roles, this position requires a strong balance of strategic brand leadership and performance marketing expertise, with a focus on the healthcare industry and health savings accounts (HSAs)
• HealthEquity's remote work environment offers candidates the flexibility to work from anywhere in the United States, with a strong emphasis on results and collaboration
• This role offers significant growth potential and the opportunity to shape the marketing strategy and direction of a growing company in the healthcare technology industry

ASSUMPTION: This role is unique in its focus on the healthcare industry, health savings accounts (HSAs), and the opportunity to lead a high-performing marketing team in a remote work environment.

📝 Sample Projects

• Developing and executing a comprehensive, multi-channel marketing strategy to drive consumer engagement and growth for a new HSA product offering
• Leading a cross-functional team to optimize the customer journey and improve customer satisfaction scores for HealthEquity's digital health solutions
• Partnering with key industry players to create co-branded marketing programs that expand HealthEquity's reach and drive revenue growth

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Chief Marketing Officer role at HealthEquity.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and how this role contributes to that strategy?
• How does the marketing team collaborate with other departments, such as Sales, Product, and Client Services, to ensure consistent go-to-market strategy and messaging?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does HealthEquity support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the opportunity to make a meaningful impact on its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and accomplishments
• Prepare for your interview by researching HealthEquity's mission, values, and industry focus on health savings accounts (HSAs)
• Be ready to discuss your approach to strategic marketing, brand management, and cross-functional collaboration
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.