📌 Core Information
🔹 Job Title: SVP, Growth Analytics
🔹 Company: IPG Mediabrands
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the analytics agenda for a major client, spanning research, optimizations, forecasting, reporting, and directing audience needs.
- Serving as a consultant to all Mediabrands planning stakeholders.
- Managing a high-functioning team of managers.
- Seeking a strategic and innovative thinker who brings creative, out-of-the-box ideas and proactively engages with leadership to drive forward-looking solutions.
ASSUMPTION: This role requires a strong understanding of the data and ad tech ecosystem, with a focus on digital environments. The ideal candidate will have experience evaluating various attribution approaches, including MTA, and be comfortable working with reporting and data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and comScore. They should also have experience with 3rd party data providers, DMPs, and DSPs.
📋 Key Responsibilities
- Digital Media Performance: Monitor and optimize relevant KPIs, set measurement plans, and ensure accurate tracking and reporting.
- Reporting Solutions: Develop and maintain automated dashboards, power BI solutions, and enhanced data visualizations to facilitate data-driven decision-making.
- Audience Strategy: Create and analyze high-value audiences for hyper-targeting purposes, considering audience composition, behavior, and potential value to the client.
- Audience Activation: Collaborate with SBUs and 3rd parties to create and activate audiences at scale, ensuring optimal utilization of data and resources.
- Communication: Clearly and concisely communicate complex data insights and recommendations to senior leadership at the client and agency levels.
- Team Management: Lead, mentor, and develop a team of analytics professionals, fostering a collaborative and high-performing work environment.
ASSUMPTION: The ideal candidate will have experience leading multi-functional teams, with a proven track record of driving results through data-driven insights and strategic recommendations.
🎯 Required Qualifications
- Education: Not specified (IPG Mediabrands does not require candidates to have a college degree)
- Experience: 10+ years in agency or client-side digital media planning or media analytics
- Required Skills:
- Experience evaluating various attribution approaches, including MTA
- Demonstrated success leading multi-functional teams
- Proficiency in reporting and data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
- Experience with 3rd party data providers, DMPs, and DSPs
- Strong MS Excel and Power Point skills
- Demonstrated success in helping clients take concrete action based on analytics and data, and managing client relationships
- Strong understanding of the data and ad tech ecosystem, with a focus on digital environments
- Understanding of audience analytics capabilities and good practices in the current environment
🎯 Preferred Qualifications
- 12+ years of experience in agency or client-side digital media planning or media analytics
- Presentation development and delivery skills
- Leadership and change management experience
- Strong written and verbal communication skills
- Ability to engage, develop, and give feedback to colleagues not reporting directly
- Ability to provide feedback and guidance in a constructive manner to direct reports
- Collaboration skills, including driving clarity in a multi-stakeholder environment
- Technical sales, sales support, solutions design, and delivery experience, especially in a dynamic technology and data environment
💰 Compensation & Benefits
- Salary Range: $210,000 - $240,000 USD per year
- Benefits:
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability insurance
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off days
- Company-wide Appreciation Weeks and Wellness Days
ASSUMPTION: The salary range provided is based on industry standards for a role of this level, experience, and location. The actual salary may vary based on factors such as market conditions, budgetary considerations, tenure, and standing with the company.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 10,001+ employees
- Founded: Not specified
- Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). It manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub, and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors, including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at [www.ipgmediabrands.com](http://www.ipgmediabrands.com).
📊 Role Analysis
- Career Level: Executive (Senior Vice President)
- Reporting Structure: Reports directly to the leadership team at IPG Mediabrands, with potential matrix reporting to the client's leadership team.
- Work Arrangement: On-site, full-time role with potential for remote work depending on the client's preferences and the company's policies.
- Growth Opportunities: This role offers the opportunity to work with a major client and drive forward-looking solutions, potentially leading to career advancement within the company or the client's organization.
- Potential Challenges: The role may involve managing competing priorities, working with tight deadlines, and navigating complex client relationships. The ideal candidate will be comfortable operating in a dynamic and fast-paced environment.
🌍 Location & Work Environment
- Office Type: Corporate office in New York, New York, United States
- Office Location(s): 100 W 33rd St, New York, NY 10001, US
- Geographic Context: New York City offers a diverse and vibrant cultural scene, with numerous entertainment, dining, and recreational opportunities. The city is also a major hub for the advertising and marketing industries, providing ample networking opportunities and access to industry events.
- Work Schedule: The work schedule is typically Monday through Friday, with the possibility of occasional weekend or evening work depending on project deadlines and client needs.
💼 Interview & Application Insights
- Typical Process: The interview process may include multiple rounds, involving conversations with hiring managers, team members, and potentially client representatives. Applicants can expect to discuss their relevant experience, skills, and career goals, as well as their understanding of the role and the company.
- Key Assessment Areas: Candidates should be prepared to demonstrate their analytical skills, strategic thinking, communication abilities, and leadership potential. They should also be ready to discuss their experience with data platforms, attribution approaches, and audience analytics.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences, using keywords from the job description to demonstrate your fit for the role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a multi-stakeholder environment.
- Familiarize yourself with IPG Mediabrands' clients, industry trends, and the company's unique value proposition to show your enthusiasm and understanding of the role.
🛠 Cultural Fit Considerations
- Company Values: IPG Mediabrands values diversity, inclusion, and collaboration. Candidates should be comfortable working in a multicultural environment and be open to learning from and supporting their colleagues.
- Work Style: The ideal candidate will be comfortable working in a fast-paced, dynamic environment, with a strong focus on data-driven decision-making and continuous improvement.
- Self-Assessment Questions:
- How do you align with IPG Mediabrands' commitment to fostering a culture of inclusion and belonging?
- How do you approach working collaboratively with diverse teams and stakeholders?
- How do you ensure that your data-driven insights and recommendations are accessible and actionable for non-technical team members and clients?
⚠️ Potential Challenges
- Role-Specific Challenges: The role may involve managing competing priorities, working with tight deadlines, and navigating complex client relationships. The ideal candidate will be comfortable operating in a dynamic and fast-paced environment.
- Industry-Specific Challenges: The advertising and marketing industries are subject to rapid change and technological disruption. Candidates should be prepared to adapt to new tools, platforms, and best practices, and to stay up-to-date with industry trends and developments.
📈 Similar Roles Comparison
- Career Path Comparison: This role is an executive-level position that may lead to further advancement within the company or the client's organization. Comparable roles in other companies may include Chief Data Officer, Vice President of Analytics, or other senior-level analytics positions.
- Industry-Specific Context: The advertising and marketing industries are highly competitive, with a strong focus on data-driven decision-making and continuous improvement. Candidates should be prepared to demonstrate their ability to drive results and add value to their clients and the company.
📝 Sample Projects
- Project Example 1: Developing and implementing a comprehensive audience strategy for a major client, considering audience composition, behavior, and potential value to the client.
- Project Example 2: Collaborating with SBUs and 3rd parties to create and activate audiences at scale, ensuring optimal utilization of data and resources.
- Project Example 3: Conducting a comprehensive analysis of the client's media performance, identifying opportunities for optimization and recommending data-driven strategies to improve results.
💡 Key Questions to Ask During Interview
- Role-Specific Questions:
- How does this role fit into the broader analytics strategy for the client and the company?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development of its analytics team members?
- Company-Specific Questions:
- How does IPG Mediabrands approach collaboration and knowledge-sharing across its various business units and clients?
- What are the key challenges and opportunities facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- Industry-Specific Questions:
- How does IPG Mediabrands stay competitive in the rapidly evolving advertising and marketing landscape?
- What are the key trends and developments in audience analytics and data-driven decision-making, and how does the company plan to capitalize on them?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://interpublic.sharepoint.com/sites/mbwpolaris-hub/Shared%20Documents/Forms/AllItems.aspx?FolderCTID=0x012000CA74E8F68C590442AC6BACF3B3865AE6&id=%2Fsites%2Fmbwpolaris%2Dhub%2FShared%5FDocuments%2FGlobal%5FHiring%20Manager%20Resources%2FJob%20Descriptions%2FNORAM%2FUnited%20States&viewid=1da45d81%2D3914%2D4ca0%2Dbd25%2D25d58e66ec36).
2. Tailor your resume and cover letter to highlight relevant skills and experiences, using keywords from the job description to demonstrate your fit for the role.
3. Prepare for the interview process by researching the company, its clients, and industry trends, and by practicing your responses to common interview questions.
4. Follow up with the hiring manager or the company's HR department after submitting your application to confirm receipt and express your interest in the role.
5. If invited for an interview, arrive prepared with thoughtful questions about the role, the company, and its clients to demonstrate your engagement and enthusiasm for the opportunity.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📝 Disclaimer
This job description is for informational purposes only and does not constitute a legal contract between IPG Mediabrands and any applicant or employee. The information provided in this job description may be subject to change at any time, without notice.
