📌 Core Information
🔹 Job Title: Team Lead Copywriter
🔹 Company: Action Service Distributie BV
🔹 Location: Netherlands
🔹 Job Type: Full-time (38 hours per week)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Flexible working hours, up to 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Operational leadership and development of the international copywriting team
- Streamlining processes and driving continuous improvement
- Collaboration with stakeholders across Digital Marketing, SEO, Online Merchandising, and IT
- Ensuring high-quality, customer-focused communication across all channels
ASSUMPTION: This role is highly operational and focuses on team management and process improvement rather than hands-on copywriting.
📋 Key Responsibilities
✅ Oversee the operational leadership and development of the international copywriting team
✅ Streamline processes and implement automation to improve team efficiency
✅ Collaborate with stakeholders across various departments to ensure high-quality, customer-focused communication
✅ Ensure the team has the right tools, workflows, and support to deliver high-quality content across all channels
✅ Work closely with the team of international copywriters to help them work more efficiently and effectively
ASSUMPTION: This role requires strong leadership, communication, and project management skills to effectively manage the team and drive process improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in content operations, project management, or a similar role
Required Skills:
- Drive for process optimization and team development
- Fluency in Dutch and English
- Strong communication and leadership skills
- Tech-savvy with familiarity in content management systems, automation tools, and digital workflows
Preferred Skills:
- Experience in a retail environment
- Knowledge of the Action brand and its target audience
ASSUMPTION: While not explicitly stated, experience in a retail environment and knowledge of the Action brand would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €3,000 - €4,000 per month (based on a 38-hour work week, market-based salary)
Benefits:
- 24 days of holiday, with the option to buy 5 extra days
- Fixed contract with the intention of offering a permanent contract in the long term
- 15% staff discount on purchases at Action
- Good pension scheme, collective health insurance, and travel expenses allowance
Working Hours: 38 hours per week, with flexible working hours and the possibility of working up to 40% from home
ASSUMPTION: The salary range is estimated based on market data for similar roles in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Discount Retail)
Company Size: Small (16 employees)
Founded: 1993 (as a subsidiary of Action Group)
Company Description:
- Action is a Dutch discount retailer with over 3,000 stores across Europe
- Known for its wide range of products at low prices
- Committed to sustainability and social responsibility initiatives
Company Specialties:
- Discount Retail
- Fast-paced and dynamic work environment
- International and multicultural team
Company Website: www.action.com
ASSUMPTION: Action is a well-established retailer with a strong focus on customer value and sustainability.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (Flexible working hours, up to 40% remote)
Growth Opportunities:
- Potential career progression within the Marketing department
- Opportunities to work on international projects and collaborate with diverse teams
- Possibility to take on additional responsibilities and expand skillset
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Zwaagdijk-Oost, Netherlands
Geographic Context:
- Zwaagdijk-Oost is a small town in the Netherlands, located approximately 30 minutes by car from Amsterdam
- The area is traffic jam-free and offers a good work-life balance
- The Netherlands is known for its multicultural environment and high quality of life
Work Schedule: 38 hours per week, with flexible working hours
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Response to application within 14 days (and usually earlier)
- First meeting with the manager and a colleague
- Second interview with more team members
- Welcome to Action
Key Assessment Areas:
- Communication and leadership skills
- Problem-solving and process improvement abilities
- Familiarity with content management systems and automation tools
- Cultural fit and alignment with Action's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of process improvement initiatives or team leadership experiences
- Demonstrate your understanding of Action's brand and target audience
ATS Keywords: Process Optimization, Team Development, Content Operations, Project Management, Tech-Savvy, Content Management Systems, Automation Tools, Digital Workflows, Communication Skills, Leadership Skills, Dutch, English, Marketing, Communications
ASSUMPTION: The interview process will focus on assessing the candidate's skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Content Management Systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- Automation Tools (e.g., Workfront, Asana, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's current setup and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Teamwork
- Simplicity
- Discipline
- Cost Consciousness
- Respect
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about optimizing processes and helping teams grow?
- Do you have strong communication and leadership skills?
ASSUMPTION: Action values a dynamic, collaborative, and customer-focused work environment.
⚠️ Potential Challenges
- The role may require managing a diverse, international team with varying levels of experience and skillsets
- The fast-paced nature of the retail environment may present challenges in maintaining work-life balance
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration
ASSUMPTION: These challenges can be mitigated through strong leadership, effective communication, and a focus on team development.
📈 Similar Roles Comparison
- This role is similar to a Content Operations Manager or a Project Manager within a marketing department
- However, this role is unique in its focus on the operational leadership and development of an international copywriting team within a discount retail environment
- Career progression may involve moving into a more strategic or management role within the Marketing department
ASSUMPTION: While this role shares similarities with other content operations and project management roles, its unique focus on the copywriting team within a retail environment sets it apart.
📝 Sample Projects
- Implementing a new content management system to improve team efficiency and collaboration
- Developing and implementing a new content approval workflow to streamline the content creation process
- Conducting a team-wide skills assessment and training program to improve overall team capabilities
ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications for the role.
❓ Key Questions to Ask During Interview
- Can you describe the current content management system and automation tools used by the team?
- How does the team currently collaborate and communicate, and what opportunities exist for improvement?
- What are the biggest challenges facing the copywriting team, and how can this role address them?
- How does this role fit into the overall marketing strategy for Action?
- What opportunities exist for professional development and growth within the Marketing department?
ASSUMPTION: These questions are designed to gain a deeper understanding of the role, the team, and the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of process improvement initiatives or team leadership experiences
- Follow up with your application status within 14 days (and usually earlier)
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
