📌 Core Information
🔹 Job Title: Team Lead Paid Social Media (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Owning and driving the strategy and execution of paid social advertising across various platforms
- Leading a high-performing team to maximize lead quality and efficiency through innovative campaigns and data-driven insights
- Collaborating closely with Design, Analytics, and Brand teams to ensure creative excellence and alignment with broader marketing objectives
- Monitoring competitor activity and social media trends to keep Autohero at the forefront of paid social innovation
ASSUMPTION: This role requires a strategic mindset, creative vision, and a strong understanding of social media platforms to drive successful paid social advertising campaigns.
📋 Key Responsibilities
✅ Own and drive the strategy and execution of paid social campaigns across Facebook, Instagram, TikTok, and other relevant platforms
✅ Develop a deep understanding of each platform from both an advertiser and user perspective
✅ Drive frequent and innovative ad rotation, leading the team in producing creative assets and campaign concepts
✅ Establish and manage a robust testing and optimization framework
✅ Develop and execute strategies for both direct lead acquisition and implicit brand building
✅ Build, lead, and mentor a high-performing team, fostering a culture of creative experimentation and knowledge sharing
✅ Collaborate closely with Design, Analytics, and Brand teams to ensure creative excellence and alignment with broader marketing objectives
✅ Monitor competitor activity and social media trends
ASSUMPTION: This role requires a strong understanding of social media platforms, creative leadership, and data-driven optimization to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive experience (5-10 years) in paid social media advertising, including Facebook, Instagram, and TikTok
Required Skills:
- Proven track record in creative leadership, campaign management, and data-driven optimization
- Deep understanding of social platform dynamics, ad formats, and targeting capabilities
- Experience building and leading high-performing teams
- Advanced analytical skills and the ability to translate insights into actionable strategies
- Highly organized, innovative, and results-driven, with a passion for creative experimentation
- Fluent in English; proficiency in another European language is a plus
Preferred Skills:
- Experience in the automotive industry
- Familiarity with AUTO1 Group or similar companies
ASSUMPTION: Candidates with a strong background in paid social media advertising and proven leadership skills are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Team Lead role in Berlin)
Benefits:
- Education Budget
- Discounts on well-known brands
- Special offers on used cars
- Flexible working hours
- 30 days of vacation
- Mental well-being support
Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement (2-3 days in the office)
ASSUMPTION: The salary range is estimated based on industry standards for a Team Lead role in Berlin, considering the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet, specifically focused on the automotive industry
Company Size: 5,001-10,000 employees, offering a large and diverse working environment
Founded: 2012, with a history of growth and success as a multi-brand technology company
Company Description:
- Europe’s leading digital automotive platform, operating in over 30 countries
- Offers consumers the fastest and easiest way to sell their cars through local European consumer brands
- Provides wholesale trading services for car trading professionals through its merchant brand, AUTO1.com
- Develops the best consumer experience for buying a car online through its retail brand, Autohero
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers
ASSUMPTION: AUTO1 Group is a dynamic and innovative company with a strong focus on technology and disruption within the automotive industry.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and lead a team
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Hybrid, with 2-3 days in the office and flexible working hours
Growth Opportunities:
- Leading and mentoring a team of paid social media specialists
- Expanding knowledge and skills in cross-functional collaboration with Design, Analytics, and Brand teams
- Potential career progression into a more senior marketing role within the company
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in paid social media advertising and marketing.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Berlin
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving tech industry
- The office is located in the Friedrichshain-Kreuzberg district, known for its creative and diverse atmosphere
- Easy access to public transportation and various amenities
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement
ASSUMPTION: The work environment at AUTO1 Group is dynamic, collaborative, and supportive of work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the marketing team
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Creative problem-solving and strategic thinking
- Knowledge of social media platforms and advertising best practices
- Leadership and team management skills
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight relevant experience in paid social media advertising and campaign management
- Demonstrate a strong understanding of social media trends and platform dynamics
- Showcase leadership skills and experience building and managing teams
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
ATS Keywords: Paid Social Media Advertising, Campaign Management, Data-driven Optimization, Social Platform Dynamics, Ad Formats, Targeting Capabilities, Team Leadership, Analytical Skills, Creative Experimentation
ASSUMPTION: The application process at AUTO1 Group is competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Instagram Ads
- TikTok Ads
- Google Analytics
- Social media listening and analytics tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision-making
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Innovative and creative
Self-Assessment Questions:
- How do you align with AUTO1 Group's customer-centric approach to marketing?
- How do you stay up-to-date with social media trends and platform changes?
- How do you approach creative experimentation and rapid iteration in your work?
ASSUMPTION: Candidates who demonstrate a strong fit with AUTO1 Group's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for creativity and innovation with data-driven optimization
- Ensuring alignment with broader marketing objectives while maintaining a focus on paid social advertising
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Paid Social Media Manager role but with additional leadership and strategic responsibilities
- Unlike other marketing roles, this position requires a deep understanding of social media platforms and advertising best practices
- Career progression in this role could lead to more senior marketing positions within the company
ASSUMPTION: Candidates should compare this role to similar positions in the industry to better understand the unique aspects and requirements of this opportunity.
📝 Sample Projects
- Developing and executing a cross-platform campaign to increase brand awareness and lead generation
- Conducting A/B tests to optimize ad creative and targeting strategies
- Analyzing campaign performance data to inform strategic decisions and improve overall efficiency
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- What are the biggest challenges facing the paid social media team currently, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the expected timeline for onboarding and ramping up in this role?
- How does the company measure the success of its paid social media campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past paid social media campaigns and their results
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
