Team Lead Performance Marketing - Programmatic Advertising (f/m/d)

📌 Core Information

🔹 Job Title: Team Lead Performance Marketing - Programmatic Advertising (f/m/d)

🔹 Company: Front Row

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time/Part-Time (min. 80%)

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and mentoring a team of performance marketing managers
• Overseeing DSP marketing activities for clients, ensuring campaigns align with business goals
• Collaborating with clients to understand their needs and present results effectively
• Staying updated on market and technology developments to enhance the service portfolio

ASSUMPTION: This role requires a balance of leadership, technical expertise, and client management skills. Candidates should be comfortable working with data, driving innovation, and building strong client relationships.

📋 Key Responsibilities

✅ Lead, mentor, and develop a team of performance marketing managers, fostering a collaborative and high-performance work environment

✅ Set clear objectives, provide regular feedback, and support professional growth within the team

✅ Oversee all DSP marketing activities for existing and future clients, ensuring campaigns align with clients' business goals

✅ Plan, steer, monitor, and optimize DSP campaigns according to defined performance goals

✅ Enjoy operational work and manage own campaigns to test new features

✅ Collaborate with clients to understand their needs, discuss advertising strategies, and present results effectively

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership. Candidates should be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5 years in performance marketing, with at least 2 years of team leadership experience

Required Skills:

• In-depth knowledge and experience in social or display/programmatic advertising
• Strong analytical mindset with a focus on quality and solution-oriented approaches
• Excellent communication skills, with the ability to present complex contexts in a comprehensible manner to clients
• Strong client management skills, capable of building and maintaining successful client relationships
• Proficient in written and verbal communication in English

Preferred Skills:

• Experience with Amazon DSP and The Trade Desk
• Fluency in German or French

ASSUMPTION: Candidates should have a proven track record in performance marketing and team leadership. Experience with specific DSP platforms is a plus but not required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (full-time equivalent), depending on experience and qualifications. This estimate is based on market research for similar roles in Hamburg, Germany.

Benefits:

• Unlimited learning budget
• Diverse and inclusive work environment
• Remote work options and flexible working hours
• 20-40 days of vacation per year
• Annual Sunshine Office work-from-abroad opportunity
• Regular team getaways and afterworks
• Modern office in Hamburg with bike leasing and HVV-Deutschland Ticket
• Mental wellbeing support through OpenUp and lunch allowance
• Subsidized sports and wellness membership with EGYM Wellpass

Working Hours: Full-time: 40 hours/week, Part-time: 32 hours/week

ASSUMPTION: The salary range is estimated based on market research for similar roles in Hamburg, Germany. The benefits listed are based on the company's career page and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Front Row operates in the ecommerce and digital marketing sectors, partnering with leading brands to accelerate their online growth.

Company Size: Front Row has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Front Row was founded in 2011 and has since grown to become a leading ecommerce acceleration partner.

Company Description:

• Front Row designs, markets, distributes, and accelerates brands on a global scale using proprietary technology and capabilities.
• The company offers a range of services, including strategy and design, content creation, marketplace partnership, ecommerce management, and digital marketing for both consumers and B2B clients.
• Front Row aims to uncover new opportunities for growth by moving at the speed of commerce and uncovering new opportunities for its clients.

Company Specialties:

• Digital strategy consulting
• Analytics & business intelligence
• CRM
• Amazon consulting
• Ecommerce consulting
• Business audience marketing
• Amazon management
• Amazon marketing & advertising
• Amazon content & conversion
• Ecommerce strategy
• Ecommerce performance marketing
• SEO
• B2B performance marketing
• Lead generation
• Inhousing support
• Custom dashboards
• B2B marketing analytics
• Landing pages
• B2B sales automation
• SAAS performance marketing

Company Website: frontrowgroup.de

ASSUMPTION: Front Row's diverse range of services and expertise allows it to cater to a wide variety of clients, from traditional German brands to fast-moving online pure players.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a combination of strategic thinking, technical expertise, and leadership skills.

Reporting Structure: The Team Lead Performance Marketing will report directly to the Head of Performance Marketing and oversee a team of performance marketing managers.

Work Arrangement: This role is hybrid, with a mix of remote work and on-site collaboration at the company's Hamburg office.

Growth Opportunities:

• Potential to grow into a management or director role within the performance marketing team
• Opportunities to work on diverse projects and expand industry knowledge
• Access to an unlimited learning budget for professional development

ASSUMPTION: This role offers opportunities for both professional growth and learning, with the potential to take on more responsibilities as the team and company expand.

🌍 Location & Work Environment

Office Type: Front Row's Hamburg office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Klostertor 1, Hamburg, 20097, DE

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the digital and ecommerce industries.
• The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and a strong focus on sustainability.
• Front Row's office is located in the heart of Hamburg, providing easy access to amenities and public transportation.

Work Schedule: Flexible working hours and remote work options allow for a healthy work-life balance.

ASSUMPTION: Working at Front Row's Hamburg office provides an opportunity to be part of a dynamic, international team in a thriving digital hub.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Performance Marketing

Key Assessment Areas:

• Performance marketing expertise and technical skills
• Leadership and team management abilities
• Client management and communication skills
• Cultural fit and alignment with Front Row's values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Research Front Row's services and clients to show your interest and preparation

ATS Keywords: Performance Marketing, Programmatic Advertising, Team Leadership, Campaign Management, Client Management, Analytical Skills, Communication Skills, Data Analysis, Innovation, Digital Advertising, Technical Understanding, PowerBI, Social Advertising, Display Advertising, Solution-Oriented Approaches, Initiative

ASSUMPTION: Front Row's application process is designed to assess candidates' technical skills, leadership potential, and cultural fit. Successful applicants will demonstrate a strong understanding of performance marketing and a commitment to driving results for clients.

🛠️ Tools & Technologies

• DSP platforms: Amazon DSP, The Trade Desk, etc.
• Analytics tools: Google Analytics, PowerBI, etc.
• Project management tools: Asana, Trello, etc.
• Communication tools: Slack, Microsoft Teams, etc.

ASSUMPTION: Front Row uses a range of tools and technologies to support its performance marketing services. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven and results-oriented
• Collaborative and inclusive
• Continuously learning and improving
• Thought leaders in the ecommerce and digital marketing industries

Work Style:

• Fast-paced and dynamic
• Results-focused and data-driven
• Collaborative and team-oriented
• Continuously learning and adapting

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and driving results for clients?
• Do you enjoy collaborating with a diverse team and learning from others?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Front Row values candidates who are data-driven, collaborative, and committed to continuous learning and improvement. Successful applicants will demonstrate a strong fit with the company's values and work style.

⚠️ Potential Challenges

• Managing a team of performance marketing managers with varying levels of experience and expertise
• Balancing operational campaign management with strategic planning and team leadership
• Adapting to a fast-paced, dynamic work environment with changing priorities
• Building and maintaining strong client relationships in a competitive market

ASSUMPTION: This role presents both opportunities and challenges, requiring a balance of technical expertise, leadership, and adaptability.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position requires a higher level of leadership and team management experience
• Front Row's focus on ecommerce acceleration and global brand growth sets it apart from other digital marketing agencies
• This role offers opportunities for professional growth and learning, with the potential to take on more responsibilities as the team and company expand

ASSUMPTION: This role is unique in its focus on ecommerce acceleration and global brand growth, requiring a combination of technical expertise, leadership, and strategic thinking.

📝 Sample Projects

• Developing and executing a programmatic advertising strategy for a major ecommerce client, driving a 30% increase in sales
• Leading a team to optimize campaigns for a B2B client, resulting in a 25% reduction in cost per acquisition
• Collaborating with a cross-functional team to launch a new product line for a traditional German brand, achieving a 20% increase in market share

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Team Lead Performance Marketing at Front Row.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the performance marketing department?
• How does Front Row support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Front Row approach client management and building strong client relationships?
• What are the most challenging aspects of working at Front Row, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, company culture, and expectations for the role at Front Row.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Research Front Row's services and clients to show your interest and preparation
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.